Rank Ranger has published a new episode of the In Search SEO Podcast ‘5 Steps to Boost Your Video SEO’ featuring Dre De Vera. The Rank Ranger team says, “In this episode, Dre will be sharing five steps to boost your video SEO, including: Pre-publishing Establishing expertise Establishing authoritativeness Establishing trust Post publishing.” Rank Ranger [...]
Archive for the 'Search Engine Marketing' Category
Content is the king when it comes to search engine marketing. With fresh and quality content, you can continue to get more and more web traffic. Search Engine Land contributor Rachel Lindteigen has published a four-step guide on ‘Optimizing content for search’. She says, “Once you’ve clarified who you’re creating this content piece for, it’s time to start brainstorming. You can: Brainstorm ideas. Check the SERPs for terms that might interest your audience and ensure your content aligns with the search intent. Use your favorite SEO keyword research tool for idea generation. Search... [...]
Nathan Gotch has published a new video featuring nine useful SEO tips. Here is the video. [...]
iPullRank has published a new podcast episode ‘Will SEO Be a Thing in 20 Years?’. The iPullRank team says, “Where will SEO be in 20 years time? Will the internet need SEOs when my 6 month old daughter is ready to enter the work force? We asked the industry and got a range of answers. In this week’s episode, we also cover an awesome GA4 Google Data Studio Report, internal site search spam, and programmatic content expansion. Also: Indexing and crawl budget conspiracy theories A new SEO news aggregator An interview on eCommerce and the Product Reviews Update with Alan... [...]
NLP (Natural Language Processing) is a change in Google’s algorithm that affects SEO. It focuses on understanding the context of Google searches, not just selected keywords. Rank Ranger contributor Darrell Mordecai has published an article explaining the NLP SEO. He says, “Natural language processing allows search engines to bring surprisingly accurate answers to user queries and brings quick answers to questions in the form of SERP features. It also helps the users to refine their searches when the question is broad or vague. In other words, think about this… Have you noticed that when... [...]
Search Engine Journal founder Loren Baker has published an article featuring the best SEO conferences for 2022-2023. He says, “Here’s a look at some of the best online and in-person SEO conferences for the rest of 2022 and heading into 2023. There have already been several excellent SEO and digital marketing events held this year, but if you missed them, don’t fret. There are still plenty of good ones on the docket. You may not even have to travel; with concerns over COVID-19 still high, many events have added virtual components to their in-person events, so you can get all the benefits... [...]
Keyword research is the process by which you research popular search terms people type into search engines like Google. MOZ contributor Tom Capper has published an article featuring some useful tips on keyword research. He says, “There are three main ways I think we’re turning what should be an involved piece of strategic thinking into tedium. I’ll cover them below, along with what to focus on instead. Quantity vs. quality If you hit up your favorite search engine and look for some guides on how to conduct keyword research, you’ll find that a common theme is to start by amassing the... [...]
The Semrush team has published an article featuring top 10 free online SEO training courses. The Semrush team says, “Below you will find 10 of the best free online marketing courses targeting SEO. The organizations offering these tutorials are well-known and highly respected by SEO professionals and marketers alike. Many of these sites offer paid SEO training courses in addition to free resources. Be sure to check out their sites once you finish your free learning! 1. Simplilearn Advanced SEO Course Don’t let the name fool you—the Advanced SEO Course by Simplilearn is an all-encompassing... [...]
HubSpot has published a new video ‘How to Write Great Image Alt Text and Get More SEO Traffic’ sharing some useful tips on improving marketing with images. The HubSpot team says, “Learn how to write killer Image Alt Text from one of HubSpot’s SEO experts. This easy to execute tactic will help drive more traffic to your website and social media through Google Image Search and increase accessibility for users with disabilities. Image Alt Text is a win-win for marketing professionals and customers alike.” HubSpot [...]
Search Engine Journal has published an e-book ‘How to Do Keyword Research for SEO: The Ultimate Guide’ explaining the keyword research process. It covers the following chapters: How to Get Started With Keyword Research for SEO How to Use Local Keywords to Rank Higher on Google Tips for Keyword Research & Content Localization Success 13 Unique & Free Keyword Research Tools You Didn’t Know You Needed How To Use Social Media for Keyword Research Long-Tail Keyword Strategy: Why & How to Target Intent for SEO SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid How... [...]