A well-researched SEO strategy can help you boost your website traffic. You can adopt the right strategies by exploring the proven ways. Ahrefs contributor Joshua Hardwick has published an article featuring 10 SEO techniques for getting more traffic. He says, “The SEO techniques below all help you do one or more of those things. 1. Learn from your competitors Competition makes life harder, but your competitors can also be a source of topic ideas. To find your competitors’ most trafficked pages, you can use the Top pages report in Ahrefs’ Site Explorer. For example, if we plug a competitor... [...]
Archive for the 'Search Engine Marketing' Category
Rank Ranger has published a new video ‘7 E-A-T SEO Tips’ featuring Lily Ray. The Rank Ranger team says, “Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T? 1. What is E-A-T? 2. What is YMYL? 3. How does Google use E-A-T? 4. Why is there such a big emphasis on E-A-T? 5. Can you see your E-A-T score? 6. How do you optimize your E-A-T? 7. Can you influence E-A-T in areas other than content?” https://www.youtube.com/watch?v=Eb3ddw7WRhY [...]
Schema markup is a structured data vocabulary that helps search engines better understand the information on your website. Semrush has published a new guide titled ‘What Is Schema Markup? Beginner’s Guide to Structured Data’. Luke Harsel says, “Schema markup is code that describes elements on your website into a language that all major search engines understand. That way, search engines can present users with richer results. A how-to markup, for example, tells Google that a specific piece of content is a step-by-step guide. Google can then give searchers a preview of each step... [...]
Search Engine Journal has published a new episode of the Search Engine Journal Show podcast ‘Seamlessly Integrating SEO for Product Launches’ featuring Aja Frost & Justin Champion. Loren Baker says, “There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live. HubSpot’s Aja Frost & Justin Champion joined me on the SEJShow to discuss the role of SEO in product launches, how its seamless integration helped HubSpot’s launch of CMS Free, and how your company can incorporate... [...]
Keyword Difficulty is the process of evaluating how difficult it is to rank in Google’s organic search results for a specific term. A keyword’s difficulty is based on a number of different factors, including domain authority, page authority, and content quality. Search Engine Journal contributor Benj Arriola has published an article explaining how to measure keyword difficulty. He says, “Keyword difficulty can come in a variety of metrics from various tools. In some cases, keyword difficulty is synonymous with keyword competition or competitiveness. Or, you may hear some SEO... [...]
This is a reminder for SEJ’s ‘Measuring Marketing Effectiveness: What You Need to Know’ webinar. Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Wednesday, September 28, 2022, at 2.00 pm ET. The SEJ team says, “Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns. This webinar’s key takeaways: Many different measurement techniques you can implement today. The pros and cons of each measurement technique. How to select... [...]
Search Engine Watch has published a new guide ‘The Essential Guide to Backlink Building for SEO’ to help marketers improve SEO performance using backlinks. The SEW team says, “Not all backlinks are good backlinks. But how do you tell the good from the bad? If you’ve fine-tuned your site content but still aren’t getting the results you want, odds are you need a backlinking strategy. This guide explores how SEO backlinks work, why Google scrutinizes their quality, and how a thoughtful link-building strategy can boost your online visibility. To find out more, download a copy... [...]
Ahrefs has published ‘E-commerce SEO: The Beginner’s Guide’. Joshua Hardwick says, “This guide teaches you how to navigate the e-commerce SEO minefield to drive more free traffic to your online store. Chapter 1. Technical SEO Technical SEO may seem the most daunting starting point, but it’s crucial for e-commerce sites. That’s mainly because of issues relating to faceted navigation, but there are also a few things to keep in mind. Let’s go through them. HTTPS HTTPS is a secure protocol for transferring data between websites and visitors. It prevents hackers from stealing... [...]
MarketingProfs has published ‘A Complete Guide to Anchor Text Optimization in Four Steps’ to help marketers in anchor text optimization. Tomasz Niezgoda says, “Here is a quick blueprint to get you started in four steps. 1. Select relevant anchor words Search engines use anchor text to understand what a destination page is about. For example, if a page receives multiple backlinks with the anchor text “CRM software,” it’s safe to assume the page talks about CRM software. Google’s algorithms would use that (among other factors) to rank the page for the keyword... [...]
SEO is an essential element for business growth. With a strong SEO strategy, you can continue to get traffic and convert it into leads. HubSpot contributor Shaun Pinney has published an article featuring 30 proven tips to improve SEO performance. He says, “We’ve created this blog to help you make the most of your SEO efforts — here’s a list of 30 tactical search engine tips. Improve page speed Faster-loading pages get a boost in search rankings, while slower-loading pages (even if they have similar content) end up lower on the list. Here are six tips to help boost page speed: 1. Use... [...]