SEO maintenance is crucial for sustaining your website’s visibility and performance in search engine rankings. It helps adapt to algorithm changes, fix technical issues, and optimize content, ensuring consistent organic traffic and a seamless user experience. Search Engine Journal contributor Corey Morris has published an article featuring SEO maintenance checklist for essential year-round tasks. He says, “Rather than giving you a specific checklist of things to do during the year, I’m unpacking activities categorized by daily, monthly, quarterly, and yearly. I feel strongly that... [...]
Archive for the 'Search Engine Marketing' Category
Ahrefs has published a new video ‘Debunking 11 Common Digital Marketing Myths You Thought Were True’. The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI content, we break down which myths hold up—and which fall apart.” Ahrefs [...]
Good UX design enhances SEO by improving website usability, engagement, and retention. Search engines prioritize user-friendly sites, boosting rankings and organic traffic. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘A discussion of UX for SEO’. The GSC team says, “In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals of attracting... [...]
Brand keywords are specific terms or phrases directly associated with a brand, such as its name, products, or services. They help improve brand visibility and recognition in search engines and marketing campaigns. Search Engine Journal contributor Mark Sansum has published an article answering the question ‘Should You Be Bidding On Your Brand Keywords In 2025?’. He says, “The most common keyword marketers will include in their strategy is the company name. But depending on search demand, there may be additional keywords that are included. Such as: Brand keyword + product. Brand... [...]
In an age where data privacy laws are rapidly evolving and third-party cookies are becoming obsolete, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their customers. Digital Marketing Depot is hosting a webinar ‘Elevate Your Data Strategy: From Cookies to Universal Consent & Preferences’ on Thursday, December 5, 2024, at 1.00 pm EDT. The DMD team says, “Join us for this session in which we’ll explore the pivotal shift... [...]
SEO forecasting helps predict traffic trends and optimize strategies for future growth, ensuring better resource allocation. It empowers businesses to adapt to search engine algorithm changes and maintain competitive visibility. MOZ has published the latest Whiteboard Friday video ‘How to Create an SEO Forecast [Free Template Included]’ featuring Tom Mansel. He says, “Welcome to this week’s edition of Whiteboard Friday. I’m Tom, Director of Organic Performance at Croud. Today, we’re going to talk about SEO forecasting... [...]
Google Business Profile SEO in 2024 focuses on optimizing your profile with accurate, up-to-date information, customer reviews, and localized content to boost visibility in local search results. Key strategies include leveraging posts, regularly updating business hours, and ensuring NAP (Name, Address, Phone number) consistency across platforms. Semrush has published a new video ‘Google Business Profile SEO 2024 (How to Rank #1 in Google Maps)’. The Semrush team says, “To succeed with Local SEO, a fully optimized Google Business Profile (GBP) is essential for improving visibility... [...]
Quality keywords are vital for SEO as they drive targeted traffic by aligning content with user search intent. They enhance visibility, improve rankings, and increase the chances of converting visitors into customers. Semrush has published a new video ‘How to Find the BEST Keywords for SEO for Your Business’. It covers the following: Why Keywords Matter for SEO Example Case: Finding Keywords for Hiking Boots Free Tool from SEMrush: How to Use the Keyword Magic Tool Selecting Keywords that Have the Best Intent Filtering and Finalizing Your Keyword Strategy. Semrush [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Is it time to leave algorithms behind?’. The Wix team says, “Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone. So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers? Wix’s Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing. Join them as they dive into the... [...]
Ahrefs has published a new video ‘Debunking 11 Common Digital Marketing Myths You Thought Were True’. The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI content, we break down which myths hold up—and which fall apart.” Ahrefs [...]