Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Search Console Recommendations, Google Trends, and more!’. The GSC team says, “In this episode of Google Search News, John Mueller covers the latest updates on Search Console recommendations, removal of cached pages (noarchive robots meta tag), new series from our YouTube channel, and more! Watch along as John highlights the Search community and important documentation for SEOs and site-owners.” [...]
Archive for the 'Search Engine Marketing' Category
MOZ is hosting a webinar ‘Mastering AI Overviews For Greater Search Visibility’ on November 20-21, 2024, at 1.00 pm ET. The MOZ team says, “The SEO Accelerator: Theory to Practice webinar series is kicking off with the topic of competitive research and analysis. Yes, we want to be able to quickly and efficiently answer the question, “Who are our competitors?” but competitive research goes well beyond knowing who else is in the game. It’s about understanding why competitors rank where they do, how they rank where they do, and uncovering the areas where you... [...]
A topic cluster is a content strategy where a central pillar topic is linked to related subtopics through interlinked pages, enhancing SEO. This structure helps organize content, improve navigation, and boost search engine authority. MOZ has published the latest Whiteboard Friday video ‘How To Do Comprehensive Research for Your Topic Cluster’ featuring Chima Mmeje. The MOZ team says, “In this week’s episode of Whiteboard Friday, Chima walks through what you can do before, during, and after your research process to ensure you’re creating... [...]
Duplicate content can negatively impact SEO by causing search engines to struggle with determining the most relevant page to rank, leading to lower visibility. To avoid this, use strategies like canonical tags, 301 redirects, and creating unique, high-quality content. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How to avoid duplicate content’. The GSC team says, “Is duplicate content something you’re worried about? Learn how to manage duplicate content and streamline your site’s indexed pages. Join Martin Splitt... [...]
A search intent shift occurs when user motivations or reasons for searching evolve, often due to changes in trends, seasons, or emerging events. Marketers monitor these shifts to adjust their content and SEO strategies, aligning with current user needs and boosting relevance in search results. Ahrefs contributor Chris Haines has published an article featuring seven examples of search intent shift. He says, “Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent for a keyword, the top websites can lose rankings through... [...]
The search landscape is undergoing a major revolution with the rise of AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot, reshaping how users engage with search results. With 90% market share, ensuring your website remains visible on Google remains a challenge. Search Engine Journal is hosting a webinar ‘Mastering AI Overviews For Greater Search Visibility’ on Thursday, December 5, 2024, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar as Botify and DemandSphere dive into a detailed analysis of 120,000 Google queries, uncovering critical... [...]
SEO tools provide valuable insights into keyword performance, site health, and competitor analysis, making it easier to optimize content and technical elements for search engines. By automating data analysis, they save time and enable more strategic, data-driven SEO decisions. Semrush contributor Rachel Handley has published an article featuring 29 best free SEO tools for 2024. She says, “We’ve picked the 29 best free SEO tools. All tools have been tried and tested by our team in 2024 No credit card details are required Every tool does something different 1. Keyword Magic Tool Semrush’s Keyword... [...]
Only 12 hours remain to claim DFY Suite 6.0 for done-for-you global rankings. The DFY Suite 6.0 grand-opening special is coming to an end at MIDNIGHT tonight. That means that you have about 12 hours left (depending on when you read this) to secure the powerful, done-for-you social syndication platform that delivers “page 1” rankings to you, in the words of the creators, “on a silver platter.” At midnight: ➤ the price is jumping back up to $97 ➤ the double-credits weekend bonus is expiring ➤ the coupon code “finalcall” is expiring ➤ Plus, all the other exclusive... [...]
Marketing psychology explores how psychological principles influence consumer behavior. It leverages insights into human emotions, desires, and decision-making to create strategies that resonate with audiences and drive engagement. MOZ has published the latest Whiteboard Friday video ‘7 Psychology-Backed Reasons Why People Buy’ featuring Tasmin Lofthouse. The MOZ team says, “In this episode of Whiteboard Friday, Tasmin dives into the world of psychology. She shares mental models to use in your content to better connect with your target audience,... [...]
Backlinks are crucial for SEO as they signal to search engines that a website is credible and authoritative, helping to improve its ranking in search results. Quality backlinks from trusted sites drive organic traffic and increase visibility, making them a key element of successful SEO strategies. In the ‘Ask An SEO’ series, Search Engine Journal contributor Adam Riemer has answered the question “Should I Point Guest Post Backlinks To Homepages Or Individual Ones?”. He says, “If you want backlinks that can move the needle and build stability, it comes down to quality... [...]