The search engines keep evolving to provide a better search experience to users. Updates like the Google Helpful Content Update create a need for acting dynamically to continue re”ceiving quality traffic. MOZ contributor To clipper has published an article suggesting a different way of thinking about core updates. He says, “This post is not about those updates, though, it is about the other flavor. The other flavor of updates is the opposite: they are announced when they are already happening or have happened, they come with incredibly vague and repetitive guidance, and can often have... [...]

SEO is at the core of achieving higher rankings in search engine result pages. You should keep your SEO strategy intact to continue getting the usual traffic post Google helpful content update. MarketingProfs contributor James De Roche has published an article featuring five SEO mistakes you should avoid. He says, “Some may seem like common sense. However, many businesses and agencies still make those mistakes. That’s because it’s easy to fall into certain traps. Here’s what the traps are—and what to do instead. 1. Longer content isn’t always better content Since the... [...]

Keyword research involves finding the right phrases people use while searching for information online. PPCexpo has published an article sharing some useful techniques to find keywords for SEO. The PPCexpo team says, “Different keywords represent different interest and intent levels. There are keywords that are used by people who are merely surfing around the internet, while people who are closer to making a purchase use other keyword types. As a rule of thumb, you’ve got to focus on keywords that target people who are close to making a buying decision. The goal is to convert them and make... [...]

Niche keywords can be an opportunity to attract highly targeted traffic in a short time since they typically refer to specific things that don’t have a lot of competition. Ahrefs contributor Mateusz Makosiewicz has published an article featuring three steps to find niche keywords for SEO. He says, “In this guide, I’ll show you how to find niche keywords with Ahrefs in three steps. Step 1. Create an initial keyword list Open Ahrefs’ Keywords Explorer, type in broad terms that point to certain markets, products, or interests (i.e., seed keywords), and hit enter. Then go to Matching... [...]

A well-thought title can help you improve the SEO performance of your post. It could prove to be the gateway to potentially higher click-through rates and help you rank better on SERPs. Search Engine Journal contributor Ingrid Adames has published an article featuring five useful strategies to write great SEO titles. She says, “In this brief-but-thorough guide, I’ll walk you through what you need to know and the tools available to take your title strategy to the next level. Include Focus Keywords Researching the right keywords is one way to ensure your readers click your article and can... [...]

MOZ has published a new Whiteboard Friday video ‘Advanced On-Page SEO Optimizations’ featuring Christopher Long. The MOZ team says, “Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the next level and get beyond some of those basic tactics? In today’s episode of Whiteboard Friday, Chris Long shows you how.” MOZ  [...]

WordPress is considered the best CMS for search engine optimization as it makes it easy to structure, manage and publish your content in an SEO-friendly way. Semrush has published a new guide titled ‘WordPress SEO: The Ultimate Guide in 28 Actionable Steps’ featuring prone steps to improve WordPress SEO. Vlado Pavlik says,  “Below, we give you 28 steps that will make your WordPress SEO on point. 1. Choose a Quality Hosting Provider Your hosting affects many things related to SEO—especially site speed, uptime, and security. So give it some thought before starting a website. If... [...]

Ahrefs has published a new video ‘SEO Copywriting Tutorial: From Start to Finish’ featuring Sam Oh. In this SEO copywriting tutorial, you’ll learn how to create content that’s perfect for readers and search engines. Ahrefs  [...]

Search Engine Journal has published ‘State Of SEO: Agency Report’ explaining various SEO aspects including the impact of machine learning and AI on SEO. The SEJ team says, “In this breakout report from our State of SEO series, you’ll find first-party agency insights you can use to set a successful strategy for next year- for you and your clients. This supplemental report is filled with data from agency SEO professionals on everything from salaries and skills to budgets and reporting. You’ll also learn about the impact that machine learning and AI are having in agency settings. Key... [...]

Nathan Gotch has published a new video featuring five SEO predictions for 2023. He says, “Will SEO change in 2023? Yes, in a big way. If you aren’t paying attention to this one thing, you’re going to get left behind. Make sure you watch the entire video because two guest stars share their SEO predictions for 2023.”  [...]