Keyword research is a fundamental aspect of any SEO strategy, so it’s important to know why you should do it, and how you should go about it. MOZ contributor Emilie Martin has announced the launch of the MOZ Keyword Research Certification Course. Explaining what’s included in the Keyword Research Certification, she says, “The Keyword Research Certification is a five-part series focused on keyword research, strategy and analysis. Complete with over four hours of video lessons, tasks, and activities, you’ll be able to test your understanding and apply important concepts throughout. At... [...]
Archive for the 'Search Engine Marketing' Category
Keyword mapping is the process of assigning keywords to the relevant pages on your website. It’s what your SEO strategy has to start with and what you should do regularly to enrich your website with new keywords. Chris Green has published an article featuring some useful ways to mapping keywords to your website. He says, “If you’re looking for a quick/simple way to match your most important keywords with pages on your site, this spreadsheet is my favourite way to do it. This is a simple-yet-effective method for creating sitemaps as part of a site optimisation, build or migration... [...]
SEO is at the core of today’s business growth. It helps you reach your potential customers and grow sales. Search Engine Land contributor Danny Goodwin has published an article featuring 13 essential SEO skills you need to succeed. He says, “As I’ve always found, asking many SEO professionals one question will get a wide variety of opinions. So I asked several SEO professionals what they would consider the greatest skill in SEO. Here’s what they told me. 1. Research and troubleshooting Dave Davies, Lead SEO, Weights & Biases “As far as greatest skills go, I have to go with... [...]
There are several contributing factors to the success of your SEO campaigns. Various SEO metrics are linked to your site health and the overall user experience that you deliver to your site visitors. HubSpot contributor Caroline Forsey has published an article explaining SEO metrics that matter most to marketing leaders. She says, “Here, I sat down with Semrush’s VP of Brand Marketing, Olga Andrienko, to discuss the SEO metrics she’d advise leaders pay attention to in 2023. Let’s dive in. 1. Focus on the metrics that tie directly back to revenue — like conversions and... [...]
To achieve the best content marketing results, you need to sync your SEO and content creation process. It helps you create and share content that search engines prefer. Content Marketing Institute contributor Jim Yu has published an article featuring five ways to balance SEO and content synergy in 2023. He says, “In 2023, marketers must balance their SEO and content best practices. Here are five ways to do that. 1. Balance keyword research with understanding consumer intent Do not miss out on understanding intent. Keyword intent falls into the following categories: Awareness: informational... [...]
In its series explaining various Google Ranking factors, Search Engine Journal contributor Kayle Larkin has published an article explaining whether Nofollow links are a Google Ranking Factor. She says, “At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they do any other link on the web. Behind the scenes, however, there is quite a big difference. Google considers Dofollow links a vote of confidence and trust for the information shared on that webpage. These are ranking factors. Nofollow links... [...]
Search Engine Journal has published a new episode of the Search Engine Show podcast ‘SEO Data and New Opportunities’ featuring Dmitrii Kustov. Loren Baker says, “What’s more important to your SEO bottom line? Data or feelings? Data, of course! Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the opportunities for SEO of home services (which exploded post-Covid), and other emerging search trends. You’ll also get insights around Google updates, tracking, and ROI expectations of SEO, and building localized service-oriented leads.” Search Engine Journal... [...]
MOZ has published a new episode of Whiteboard Friday video ‘Metrics for Better Keyword Research’ featuring Tom Capper. The MOZ team says, “Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty.” MOZ [...]
Neil Patel has published a new video ‘5 Quick Ways to Improve Your SEO Rankings’ sharing some useful tips to boost your SEO performance. He says, “SEO is all about the long game, slow and steady wins the race. At our agency, NP Digital, clients stick around with us for years, in our enterprise division, we’re keeping clients for five plus year, that’s a long time. Eventually, we’ll probably start keeping enterprise clients for over seven years, but keep in mind, we’re a newer agency.” Neil Patel’s Blog [...]
Search Engine Journal has published a new report ‘State Of SEO: Performance, Salaries & Budgets’ featuring expert analysis, winning strategies, and benchmarks to measure SEO success. This report offers the following insights: The last 12 months of SEO performance, salaries, budgets, resource gaps, and more. Winning strategies and how SEOs measure success. Biggest threats, challenges, trends and opportunities in SEO for next year. Analysis and context, plus opinions from in-house experts. State Of SEO: Performance, Salaries & Budgets Search Engine Journal [...]