Content marketing in the age of AI leverages advanced algorithms to deliver personalized, data-driven content to target audiences. AI enhances efficiency, enabling marketers to automate processes and generate insights for more engaging and relevant storytelling. MOZ has published the latest Whiteboard Friday video ‘Navigating Content Marketing Amidst the Rise of AI’ featuring Ross Simmonds. The MOZ team says, “In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change... [...]
Archive for the 'Search Engine Marketing' Category
Ahrefs has published a new video ‘The Google Update That Crushed His Business Overnight’. The Ahrefs team says, “In this video, we dive into the story of Jake Boley, a fitness expert whose website lost 95% of its traffic after a sudden Google algorithm update. We’ll explore the steps and strategies he can take to bounce back from this unexpected downturn. If you’re an online business owner, SEO enthusiast, or simply curious about surviving the unpredictable world of Google updates, this video provides valuable insights and actionable tips to help protect your website.... [...]
Google Search Central has published the latest episode of the ‘Google Trends for SEO’. The GSC team says, “Discover how Google Trends can help you create high quality content that people are interested in. In this video, Daniel Waisberg and Hadas Jacobi discuss using Google Trends for keyword research, staying updated on rising search terms, developing a content calendar, and also some Video SEO ideas. ” [...]
Search Engine Journal is hosting a webinar ‘Optimizing For Google’s New Landscape And The Future Of Search’ on Wednesday, October 16, 2024, at 2.00 pm ET. The SEJ team says, “As AI expands across the SEO landscape, understanding which ranking signals to prioritize is crucial for staying ahead. Join us as we dive deep into the evolution reshaping Google’s search rankings in 2024 and beyond. We’ll show you actionable insights to help you navigate the disruption and emerge with a winning SEO strategy. You’ll hear: The top ranking signals to optimize for... [...]
Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘How do I know if my SEO is doing a good job?’. The GSC team says, “In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and working with SEOs. Just because uplift isn’t happening doesn’t mean they’re not doing work; we walk through practical things to check throughout the process, such as how things are prioritized, is there regular reporting, and proactive... [...]
Ahrefs has published a new video ‘I Paid Zero Star Fiverr Freelancers to Rank #1 On Google’. The Ahrefs team says, “In this video, we take on the challenge of using only zero-rated Fiverr gigs to manage SEO for a new affiliate golf blog. We aim to see if these lesser-known and experienced Fiverr freelancers can actually improve a website’s Google rankings. From initial keyword research through content creation and link building, each step of the SEO process is handled by freelancers with zero ratings on Fiverr.” Ahrefs [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘SEO Experts Gather for a Candid Chat About Search’. Ben Steele says, “Wix just celebrated their 100th podcast episode! Congrats, Wix. To quote Mordy Oberstein, Head of SEO Brand at Wix; “we talk a lot.” You sure do! It’s a good thing you have a lot of interesting stuff to say. The 100th episode of “SERPs Up” was full of awesome guests. Here’s a summary of the action. Apart from the usual faces, Oberstein and Crystal Carter, Head Of SEO Communications, it was a powerhouse... [...]
A well-allocated SEO budget is crucial for improving website visibility, driving organic traffic, and staying competitive in search rankings. Investing in SEO ensures long-term growth by enhancing brand presence and attracting high-quality leads. HubSpot contributor Sam Lauron has published an article featuring seven useful steps to create an SEO budget for maximum ROI. She says, “A well-rounded SEO strategy involves a range of tactics, most of which fall under one of these categories: On-page SEO. Focuses on content and page optimizations that help a site rank for certain keywords. Off-page... [...]
This is a reminder for the SEJ webinar to be held on September 25, 2024. Each year, ranking for a specific keyword can become an increasingly elusive feat. It’s not always clear which SERPs are right for your site, what kind of content will perform best when they are, or even which features and positions represent winnable real estate. Search Engine Journal is hosting a webinar ‘Navigating SERP Complexity: How to Leverage Search Intent for SEO’ on Wednesday, September 25, 2024, at 2.00 pm ET. The SEJ team says, “Join us live as we break down all of these complexities... [...]
International SEO optimizes your website for search engines across different countries and languages, ensuring visibility and relevance in global markets. It involves strategies like hreflang tags, localized content, and region-specific keywords. MOZ has published the latest Whiteboard Friday video ‘International SEO’ featuring Tanvir Ali. The MOZ team says, “Today we’re going to be discussing international SEO from the lens of tech SEO and data. So why is international SEO and targeting important? It’s not only important for... [...]