MOZ team says, “With all the data that today’s marketers can access, there’s often still no substitute for the quality of information you can get from interviewing real people. In today’s Whiteboard Friday, we welcome Rebekah Cancino — a partner at Phoenix-based Onward and #MozCon 2016 speaker — to teach us the whys and hows of great interviews”. How To Support Data with Real-Life Interviews – Whiteboard Friday MOZ  [...]

Jerry Low says, “Writing content, or copywriting, is as much an art form as it is a skill. While you want to engage readers with snappy imagery, it’s also important that you publish content that is packed with elements that will help you improve your website’s ranking. SEO stands for Search Engine Optimization, and these three letters are responsible for a world of stress and confusion among online businesses, especially those who don’t have a tech guru on staff. Whether writing for your website, blog, or social media page, there are some basic fundamentals which will help... [...]

Pete Wailes says, “Progressive Web Apps. Ah yes, those things that Google would have you believe are a combination of Ghandi and Dumbledore, come to save the world from the terror that is the Painfully Slow WebsiteTM. But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks? Well, read on to find out… What’s a PWA? Given as that Google came up with the term, I thought we’d kick off with their definition: “A Progressive Web App uses modern web capabilities to deliver an app-like user experience.” – Progressive... [...]

Kayli Kunkel says, “Not all keywords are created equal. Some, like “marketing,” draw in huge crowds of searchers each month. Others, like “marketing tips for small shoe store companies,” might squeak out a couple hits. As marketers, we’re often conditioned to go after attainable high-volume keywords. You know, the kind that pull in over a hundred Google searches per month? The rationale seems sound: We’ll attract more traffic, generate more leads, and close more customers. More clicks = more business, right? Not always. We always knew that targeting some... [...]

Matthew Barby says, “Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when it addresses what a large number of customers are searching for that your competitors are not covering. So, how do you find out exactly what customers are looking for in search and social and identify potential competitive gaps? In this article, I will show you how to: analyze SEO data for your topics, and uncover winning content ideas; validate your content ideas with social engagement metrics;... [...]

Joshua C. Farley says, “Everyone longs for the traffic that the first page of Google can equate, but getting there often seems elusive. With continued releases from Google that change how a page ranks, pursuing better rankings can seem like an illustrious time trap for most businesses. Yet successful businesses know that regardless of the potential pitfalls, the opportunity is worth the cost. So if it is worth the effort, then it is important that your investment of time and resources is not penalized by Google. Why White-Hat SEO? While some companies (even some SEO agencies) utilize gray... [...]

Lucia Marine says, “In this article, we’re going to learn how to create the rel canonical URL tag using Google Tag Manager, and how to insert it in every page of our website so that the correct canonical is automatically generated in each URL. We’ll do it using Google Tag Manager and its variables. Why send a canonical from each page to itself? Javier Lorente gave us a very good explanation/reminder at the 2015 SEO Salad event in Zaragoza (Spain). In short, there may be various factors that cause Google to index unexpected variants of a URL, and this is often beyond our control: External... [...]

Miriam Ellis says, “Albuquerque’s locals and tourists agree, you can’t find a more authentic breakfast in town than at Perea’s New Mexican Restaurant. Yelp reviewers exclaim, “Best green chile ever!!”, “Soft, chewy, thick-style homemade flour tortillas soak up all the extra green chili,” “My go-to for great huevos rancheros,” and “Carne was awesome! Tender, flavorful, HOT!” The descriptions alone are enough to make one salivate, but the Yelp reviews for this gem of an eatery also tell another story — one so heavily spiced with the potential... [...]

Lydia Jorden says, “For local brands and companies, it can be hard to initially bridge the gap between traditional and digital marketing. Many local companies, even very successful ones, see more value in traditional marketing methods than inbound digital engagement. Recently, we’ve seen brands increase local search performance by digitizing traditional marketing methods, translating offline to online marketing. Local businesses that are struggling to understand how to make the move from traditional to digital can follow a few strategies. Use hashtags correctly In early 2015, Google and... [...]

MOZ team says, “The rules of link building aren’t always black and white, and getting it wrong can sometimes result in frustrating consequences. But where’s the benefit in following rules that don’t actually exist? In today’s Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across the web“. Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore MOZ  [...]