We found this infographic through the Huffington Post. Source: 99 MediaLab 99 MediaLab  [...]

Miriam Ellis says, “‘Barnacle SEO’ was a term first popularized by Will Scott in 2011 to describe the process of attaching your business to existing high-ranking entities (like major directories) and then promoting them as a means of dominating search engine results for desired terms. Today, we’re going to take that novel concept in a different direction, with the goal of increasing brand awareness for single, multi-location, and enterprise local businesses by latching onto existing influences in any given community. Up ahead: simple tips for interpreting your city, a downloadable... [...]

Barry Schwartz says, “Google published on the developer site information about the search live coverage carousel, which lets publishers feed Google breaking content in real time that is related to live sports, elections and breaking news. This does seem directly related to the real-time indexing API announcement made at Google I/O in May by Richard Gingras. This “search live coverage carousel” is a “pilot” that Google is opening up to select publishers. Publishers can apply by filling out this form over here. It allows Google to “surface content more quickly than is currently possible... [...]

Andrew Choco says, “Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results. We’ve tried this tactic before at Directive Consulting, combining SEO and PPC; but in this blog post, I’m going to break down a few ways to combine email and social advertising for multi-channel success. More specifically, you’ll learn: How to create custom and lookalike audiences on Facebook... [...]

Eric Enge says, “MozCon is fast approaching us! On September 12-14—just two weeks away—1,400 online marketers will descend on Seattle, ready to learn about SEO, content, Google Tag Manager, conversion rate optimization, and so much more. We’ve got fewer than 60 tickets left, so grab yours now. If you haven’t done so, check out all the learning! This post is geared toward the things you can do when MozCon sessions aren’t happening”. Get Your Seattle Exploration on at MozCon 2016! MOZ  [...]

Eric Enge says, “There have been major studies done on this, notably by both Moz and Searchmetrics. These are groundbreaking pieces of research, and if you’re serious about SEO, you need to understand what these studies say. That said, these are too complex for most organizations to deal with. They need a simpler way of looking at things. At Stone Temple Consulting (STC) we deal with many different types of organizations, including some of the world’s largest companies, and some of the highest-traffic websites in the world. For most of these companies, understanding that there... [...]

Glenn Gabe says, “In May of 2015, I uncovered a major algorithm update that I called “Phantom 2.” It ended up being a huge update that impacted many websites across the web globally. I’ll explain why it was named “2” and not “1” soon. Google first denied there was an update in early May 2015, but then finally explained that they did indeed roll one out. They said it was a “change to its core ranking algorithm with how it assesses quality.” And with Google always looking to surface the highest-quality, most relevant information for users, that statement was incredibly important.... [...]

Rachel Goodman Moore says, “When first looking to offer something new, most businesses fall in line with one of two schools of thought: Build it internally Purchase or outsource it There are pros and cons to both sides of the coin. Here’s an example: Say you’re looking to expand the selection of products your company sells. Building a new offering in-house would allow you complete control over the size and shape of the new product. The drawback? Building it yourself usually takes significant internal resources and time. If, instead, you chose to purchase a product from another organization... [...]

Brian Patterson says, “There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that itreally doesn’t matter. Others say that it is very possible it does. Reading articles, experiments and case studies is great, but we’re always eager to test things out for ourselves. We maintain a bunch of test websites for just that purpose. And so we decided to run a CTR test on one of the websites we hadn’t touched in a long while. The hope was to gather some evidence of our own. If you’re looking for a randomized, double-blind, placebo-controlled test, this... [...]

Stephan Spencer says, “Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem to break past your competitors in the Google SERPs for your most coveted keywords. You may not have the time or resources right now to do an expensive site overhaul or to even commit to SEO long-term. You may only want a few simple tweaks that will help move the needle. Well, look no further. You are in luck, because you won’t need years of SEO training for... [...]