Search engine rankings determine the visibility and accessibility of websites, directly impacting online traffic and potential customer acquisition, making them pivotal in digital marketing strategies. Optimizing for keywords, quality content, and backlinking are essential tactics for improving search engine rankings and enhancing online presence. Ahrefs has published a new video ‘I Tried Viral SEO tips to Rank #1 in Google’. The Ahrefs team says, “I tested the most viral SEO hacks on TikTok to see if more views means better SEO tips. Watch to find out the SEO tips to rank #1... [...]
Archive for the 'Search Engine Marketing' Category
Crawl depth in SEO refers to how many clicks it takes for a search engine crawler to reach a specific page on a website from the homepage. Managing crawl depth effectively ensures that important pages are easily accessible to search engines, improving their visibility and potential ranking in search results. SEOClarity contributor Suraj Lalchandani has published an in-depth article on increasing crawl efficiency. He says, “The search engine’s process of finding and including web pages in SERPs consists of four steps: Crawl, in which search engine bots go through a website to discover its... [...]
Watch Search Engine Journal’s on-demand webinar ’10 Successful Ways To Improve Your SERP Rankings’ to improve your search engine marketing results. Heather Campbell says, “Watch our on-demand webinar for an exclusive demonstration from Ahrefs, as they show you 10 quick optimization wins, and how you can achieve them using their tools. You’ll learn: How to monitor content decay and take action. How to uncover content opportunities and gaps between you and your competitors. How to boost your rankings with internal linking and other link building tactics. How you can prioritize... [...]
Google rankings determine your website’s visibility and accessibility online, influencing its traffic and potential customer reach. Optimizing your site with effective SEO strategies can significantly improve its position in Google search results, enhancing its overall online presence and success. Orbit Media Studios’ Andy Crestodina has published an article on improving your Google rankings. He says, “This post is our step-by-step guide to improving your Google rankings and search traffic fast. It’s the only SEO shortcut that I know of and my most reliable SEO win. I’ve done... [...]
This is a reminder for the SEJ webinar to be held on March 20, 2024. With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments. Search Engine Journal is hosting a webinar ‘2024 Google SERP Features: New Strategies To Gain Visibility’ on Wednesday, February 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a deep dive into all things SERP features, what they are, and why they’re important. We’ll also show you how you can snag some for your own business. STAT’s... [...]
This is a reminder for the CMI webinar to be held on March 20, 2024. Search Engine Optimization (SEO) is crucial for various reasons, especially in the digital age where online visibility can significantly impact businesses and individuals. Content Marketing Institute is hosting a webinar ‘MasterTHIS: SEO’ on Wednesday, March 20, 2024, at 1.00 pm ET. The CMI team says, “Join us on March 20 for MasterTHIS: SEO. In under 90 minutes, gain actionable insights to enhance your SEO approach, boost website traffic, and effectively track outcomes. We’ve invited Zack Kadish with Conductor... [...]
An effective SEO strategy involves thorough keyword research, optimizing website structure, and creating high-quality content to improve visibility in search engine results. Continuous monitoring, analysis, and adaptation are essential for staying ahead in the dynamic landscape of search engine optimization. HubSpot contributor Rachael Nicholson has published a comprehensive article on creating an SEO strategy for 2024. She says, “An SEO strategy is essential because it helps you stay on track when creating content. Instead of just making what you think people are looking for, your plan... [...]
SERPs, or Search Engine Results Pages, display listings of web pages ranked by search engines according to relevance to a user’s query. They are crucial for online visibility and drive traffic to websites. MOZ has published the latest episode of the Whiteboard Friday video ‘How the SERPs Guide Content’ featuring Julia-Carolin Zeng. The MOZ team says, “From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.” MOZ [...]
SEO (Search Engine Optimization) is crucial for businesses to improve online visibility and attract organic traffic by ranking higher in search engine results pages (SERPs), ultimately enhancing brand visibility and driving potential customers to their websites. Digital Marketing Depot is hosting a webinar ‘Think Spiderwebs, Not Funnels: A Modern Approach to SEO’ on Tuesday, April 9, 2024, at 1.00 pm EDT. The DMD team says, “The traditional marketing funnel has long been the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t fit with the way... [...]
A web crawler, also known as a spider or bot, is a program designed to systematically browse the internet, retrieving and indexing information from web pages. It operates by following hyperlinks from one page to another, collecting data for search engines or other purposes such as website indexing and data mining. Google Search Central has published a new video ‘What is a web crawler, really?’. The GSC team says, “In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen... [...]