The latest The SERP’s Up SEO podcast episode is titled ‘The great balance between evergreen & trending content for SEO & beyond ‘. The SERP’s Up team says, “Evergreen content or trending topics? Which has the biggest impact on your organic traffic strategy? Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically. Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO. Plus, take a trip over... [...]
Archive for the 'Search Engine Marketing' Category
Similarweb has published a new episode of the Marketing Intelligence podcast ‘3 SEO Tips on Aligning with Developers’ featuring Adam Gent. The Similarweb team says, “When it comes to collaborating with other departments, it’s great when it goes as smoothly as possible… but sometimes, it doesn’t. In today’s episode of In Search Podcast, Adam Gent discusses how smooth collaborations are the secret to success – particularly the collab between SEO and in-house developers. Adam has experience in this, as a (product manager turned…) Senior Technical SEO Strategist. In... [...]
Search Engine Journal contributor Heather Campbell has published an article featuring top priorities, challenges, and opportunities for SEO in 2024. She says, “Watch this on-demand webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools. You’ll hear: The top SEO priorities and challenges for 2024. The role of AI in SEO – how to get ahead of the anticipated disruption of SGE and AI overall, plus SGE-specific... [...]
SEO courses can help you improve your website’s optimization, attract organic traffic, and increase conversions. Search Engine Journal’s Loren Baker has published an article featuring the best free and paid SEO courses available online. He says, “Below, we’ve compiled a list of the best online SEO courses available so you can find exactly what you’re looking for and master your craft. Free SEO Courses SEO Certification Course (HubSpot) As a marketing and sales software development tool, HubSpot always thinks of marketers’ needs – and that includes its SEO Certification... [...]
Similarweb has published a new episode of the Marketing Intelligence podcast ‘How to Bolster Your EEAT Score and Optimize For SGE’ featuring Kapwom Dingis. The Similarweb team says, “Everyone’s talking about search generative experience or SGE, but what can you do to prepare for its launch on Google? That’s what we’re discussing on today’s episode of In Search Podcast with Kapwom Dingis. Kapwom has worked in SEO for the past 10 years, and is currently the SEO manager at Symmetrical. In this episode, we discuss the links between your EEAT score and Google’s... [...]
In 2024, SEO may shift from just ranking websites on search engines to creating a broad online presence. This means that visibility and reputation across digital platforms will be important for SEO success. MOZ has published the latest episode of the Whiteboard Friday video ‘Top SEO Tips for 2024 featuring Crystal Carter. The MOZ team says, “It’s no surprise that in 2024, the main theme that we’re going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.” MOZ [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Are expert opinions in your content an SEO must?’. The SERP’s Up team says, “Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization’s... [...]
MarketingProfs has made available its webinar ‘How Modern Content Marketing Powers Growth’ on-demand. The MarketingProfs team says, “Gone are the days of working high-volume keywords into content and BOOM—ranking on search. Where long-term success is beholden to tech giants. Join Amanda Natividad, VP of marketing for SparkToro, for Beyond SEO: How Modern Content Marketing Powers Growth. Amanda will share how to think beyond SEO to audience research—so you know who is searching, where they’re already hanging out, and what else is top of mind for them. Join us to... [...]
Technical SEO in ecommerce involves optimizing website structure, speed, and performance to enhance search engine visibility and user experience. It focuses on factors like site architecture, mobile responsiveness, page load times, and structured data implementation to improve rankings and drive organic traffic HubSpot contributor Sam Lauron has published an article on Technical SEO for Ecommerce. Sam says, “There are several technical SEO elements needed for an ecommerce business to thrive. These are the steps to follow if you want to get it right, according to a couple of ecommerce experts... [...]
Google Search Central has published a new video ‘How Google Search crawls pages’. The GSC team says, “Discover the steps that go into how Google Search “crawls”” or finds and fetches web pages to display on Search, from URL discovery to fetching and rendering. Learn what Googlebot is, what it does, if Googlebot crawls every URL it finds, why sitemaps can be helpful for your website, and much more!” [...]