Al Gomez says, “Google revealed in October that it uses artificial intelligence to help with 15% of search queries. Named RankBrain, the system analyzes vague, ambiguous queries and matches them with the most relevant results. It’s a critical component to the search-engine giant’s algorithm. In fact, Google’s Greg Corrado told Bloomberg that RankBrain is now the third-highest signal contributing to a search-query result. Google – and similar search-engine services – are getting smarter. As marketers, we no longer can rely solely on traditional digital strategies such as link-building... [...]

MOZ team says, “Belief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you. In today’s Whiteboard Friday, Rand covers a 5-step process to making the SEO case to those small and medium businesses that need a little extra push to help you help them”. How to Make the SEO Case to Small Businesses MOZ Blog  [...]

Trond Lyngbø says, “Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready to speak to them. You can say whatever you want, but there’s just one condition: As soon as you complete your first sentence, people can decide whether to stay inside and listen to the rest of your speech — or get up and leave. What will you tell them in those crucial first moments? This is a dilemma every business owner, blogger and content producer agonizes over every day. A visitor to your website decides within a few seconds if she is going to stick around... [...]

Roy Hinkis says, “SEO is not just about Google! Yes, that’s right, I genuinely mean this and I’m going to stick to my word. It’s common practice for SEOs to invest all their time and energies into just one search engine, but this is a limited approach. The truth is that SEOs need to investigate other strategies for generating traffic which don’t rely purely on Google. And to underline this point, I’m going to take a quick look at the current landscape and prove why this is an essential step for SEOs to take. In mid-February, after a few months of in-depth testing, Google finally... [...]

Jo Cameron says, “Finding out what’s hampering your site on its journey to the top of the SERPs can feel like a mystery sometimes. Why aren’t I ranking? Why are people bouncing off my page? Why, why, why? To stop you going ’round and ’round in circles and to find the answers to these questions, I’m calling on the sweet, husky tones of ’80s pop idol, Bonnie Tyler. Be warned — you’re about to be earwormed! As Bonnie Tyler hollers: “…it’s gotta be fast, it’s gotta be strong, and it’s gotta be fresh from the fight!” I’m not going to stop there,... [...]

enia Stevens says, “Search engine optimization practitioners debate about everything. One SEO expert says guest blogging is dead, while dozens of others disagree, and claim they have evidence to prove otherwise. Another SEO person will tell you a website’s design has very little influence on its search rankings, while another professional will strongly disagree. And then there are the people who know very little about SEO, yet they rattle off myths so confidently that they’ve been able to make a pretty decent living selling junk”. Don’t Buy It: 7 SEO Myths That Drive... [...]

Erica McGillivray says, “As an online marketer, Local SEO and Marketing sometimes feels like you’re 8 years old and don’t know to flip the cassette over to the other side (because you were born in 2008). But have no fear — that’s part of the reason why we invited 16 local industry experts to share their best advice, tactical tips, data deep dives, experiences, and case studies at MozCon Local 2016. And for those of you who already groove to the Local SEO tune, we focus on bringing intermediate and advanced talks so you can level up. For those who are like yes, please,... [...]

Brett Relander says, “One thing sustains startups and existing businesses. With business, sustainability is everything. Massive sales are awesome, but they have to be sustainable. New growth is great, but it has to be sustainable. Come up with another business/startup maxim and you can couple the word sustainable to it as well. If you want long term success, you have to create something that is sustainable. Local SEO is one of the best ways to do this. It levels the organic traffic playing field and keeps you front and center in local search results. Look at these top local SEO tactics from... [...]

Brian Hughes says, “As mobile search continues to grow at an explosive rate, brands are discovering that the techniques they use to get pages to rank highly in desktop searches simply do not apply the same way to mobile. Mobile and desktop SEO are two different marketing channels that require two different search strategies. Assuming your desktop best practices will carry over to mobile is a recipe for disaster. Ranking placement is important for both mobile and desktop, but it’s even more critical for mobile search. If you are not in the first or second position in the search results,... [...]

Felix Tarcomnicu says, “Website loading speed is a priority for the overall user experience, and it’s also one of the hundreds of SEO ranking factors. Truth is, nowadays people don’t have the patience to wait more than five seconds for a page to load. If your website isn’t loading fast enough, you’ll lose potential customers. With more than 50% of online traffic coming from mobile devices, everyone expects a site to load almost instantaneously. With that in mind, in this article, I will show you how we managed to score 100/100 with Google PageSpeed Insights Tool for Monitor... [...]