Talia Wolf says, “Allow me to start with a quick summary of this article:There’s a 270% gap in conversions between desktop and mobile, because mobile websites suck and we’re all doing it wrong. (Now that I’ve gotten that out of the way, I’ll explain why and what needs to be done to fix this.)At its essence, responsive design is supposed to make a cross-device world a more seamless experience by adapting your desktop design to a smaller mobile screen. Unfortunately, condensing all that desktop content into such a small screen has the exact opposite effect — it’s actually... [...]

Ginny Marvin says, “Bing Ads has launched its first bid strategy, Enhanced CPC, aimed at automatically optimizing bids for conversions.Enhanced CPC is powered by machine learning that analyzes various signals that indicate whether a searcher is more likely to convert based on past conversions. “When you enable Enhanced CPC for your campaign, Bing Ads will automatically adjust your bids in real time so that you bid up to 30% higher on users that are more likely to convert and bid up to 100% less on users less likely to convert,” according to the blog post. Bing Ads says that with... [...]

Joy Hawkins says, “Earlier this year, I wrote an article on Moz that talked about one of the issues big brands run into with SEO. Brands with tons of locations sometimes have a hard time coming up with unique content for each of their locations and often use a template format that gets the majority of them filtered.So, what can multi-location businesses do to help improve their location pages and avoid the filter? Following are four tips for putting together rich, unique location page content.1. Use testimonialsI came across a great example of this with insurance companies. Currently... [...]

Julie Joyce says, “I’m sure that your email inbox is full of unsolicited mail, much of it spammy follow-ups. Mine sure is!I recently had the chance to test those pesky follow-up skills when my response rate on a recent campaign was zero percent. Since we do our targeting and research upfront, we usually get at least a few responses to any outreach we do, but nope! Not this time.I knew I should follow up, but I took the very lazy approach of simply finding my sent emails and re-sending them. Naturally, I still got no responses.This situation reminded me of a recent conversation I... [...]

Sarah Bird says, “Hi Moz community,We wouldn’t be here without you, so I wanted to give you a brief update on some big changes happening at Moz.Tl;dr: We’re focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. In the future, we’ll no longer offer Moz Content or Followerwonk.How is Moz’s strategy changing?Back in 2012, we started to invest in a broad feature set because we wanted to serve all aspects of inbound marketing. We thought it would increase retention by providing more value to customers,... [...]

Ajay Paghdal says, “As an experienced SEO professional, I understand the challenges of designing an SEO strategy that leads to results.If you’re looking for online visibility, you may know the right keywords for your business but remain unsure about what it takes to get search results. Or perhaps you’ve already invested in the process but have little or nothing to show for it.Fortunately, there are ways to identify a strong SEO strategy. You’ll need to use the right metrics as your base. And let’s keep in mind how search engines work, starting with Google.Google is... [...]

Russ Jones says, “Let’s start with the happy ending, which is actually a happy beginning, too. Moz Keyword Explorer has utilized clickstream-derived keyword data in a novel manner since day 1, allowing us to provide consistent keyword volumes despite Google Keyword Planner’s dramatic shifts in data availability and reporting. You probably haven’t noticed any changes in our keyword volume, and you probably won’t notice any going forward, which is just how we built it to begin with: resilient, evolving, and trustworthy.That being said, the truth is that keyword data... [...]

Casey Meraz says, “In this article I’m going to address the current state of local SEO in 2016, review some findings from a new data-driven local SEO study, and provide you with some actionable tips to win the local SEO game.If there’s one thing that’s consistent about Google, it’s the fact that it’s always changing. Over the years we’ve seen many changes in local search. The most recent changes included ads that display in the 3 pack of local results, leaving only two positions. Since Google removed the sidebar ads, you now have to scroll further down... [...]

Ginny Marvin says, “Beginning the week of September 12, new keywords and keywords that haven’t received any recent clicks and impressions will have a reported Quality Score in AdWords of null, represented by dashes (“–“).By default, any keywords with null Quality Scores will be excluded from reports and automated rules that have Quality Score filters unless you check a new box that will appear with this change to include them. Google recommends reviewing any reports, filters, rules and scripts that include Quality Score before September 12 to be sure they will function properly”.Google... [...]

Jennifer Slog says, “Last week, we were first to report that Google AdWords was restricting data for the AdWords Keyword Planner for those advertisers without active campaigns. Google has now officially confirmed the change, and revealed another detail – accounts that are also under a certain monthly spend will also see the reduced data in the Keyword Planner Tool.It isn’t clear what the minimum ad spend is for advertisers to keep the more detailed data in Keyword Planner, advertisers have asked but there has not been an official response yet.Now, this move isn’t much of a surprise... [...]