Some Amazon affiliates do quite well by specializing on a particular niche and offering a range of products specifically for that niche. The better your niche, the more they earn. Mo Miah and his team have created new software that will help you find niches that are designed to create a good income for you. It’s called: InstaNiche Pro. Your niche should be selected based on keywords that are frequently searched that have low competition from other marketers that target them. Miah’s new software finds keywords like that. And it classifies each keyword it finds as either low competition,... [...]

Dmitry Dragilev says, “It’s no secret that SEO is changing fast. So fast, in fact, that many small business owners have trouble keeping tabs on what is (and isn’t) important in the world of SEO. Back in the early days, things were simpler. SEO was all about title tags, keywords, and backlinks. Today, a successful SEO campaign needs to take into consideration branding, user experience, semantic search, and much more. Not to mention that Google continues to move the goalposts on a daily basis. In fact, Google has confirmed that on average it makes two change to the algorithm every... [...]

Barry Levine says, “A few months ago, the Content Marketing Manager at a client’s organization reached out to me, asking if we could provide his copywriting team with an SEO training session. I was floored! We had been optimizing the majority of their content for years, but they had never shown any interest in doing it on their own. Why the sudden change? A new VP of marketing had come on board with search experience and wanted to make SEO a priority across the entire marketing department. After years of trying to get them engaged, all it took was a new person to come in and make it happen.... [...]

Angela Petteys says, “Setting up and using Yoast SEO When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have. Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible. Yoast SEO can be installed on any self-hosted WordPress site. (Sorry, free WordPress.com bloggers.) It’s easily... [...]

Winston Burton says, “I recently attended a search conference and had the opportunity to converse with attendees from a wide range of fields, with varying SEO backgrounds and experiences. After many interesting and engaging conversations, a common takeaway stood out to me: People are hung up on technical SEO metrics. I remember multiple questions like, “What’s your minimum threshold for Trust Flow?” or, “Okay, you get relevant links, but what is the average Domain Authority?” I shared my observation with our sales team when I returned, and they confirmed this was a common theme... [...]

Dudley Carr says, “At the end of last year, we launched Moz Local Insights, and then I read this comment on Phil Rozek’s blog: “To be honest, we’ve been finding issues in the citation quality — it seems like their directory partners are changing up how they update information and not keeping stuff as consistent as we’d all like. I’d like Moz to focus on that and make that rock solid first — because right now, we really can’t rely on the results we’re getting from InsiderPages and SuperPages (for example). And listings that were “fixed” magically get unfixed weeks later... [...]

Winston Burton says, “Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent, then amplifying that content through social to capture end users in their moment of need. But what are the right steps to prioritize and amplify content? Read on. SEO content prioritization & creation At one point in SEO, all we talked about was being “relevant” in order to rank. However, modern SEO is about being both relevant and useful; content that achieves this is exactly what Google is looking for. You can prioritize based... [...]

Dr. Peter J. Meyers says, “When we do keyword research, we tend to focus on discovery. We take a short list of keywords we think matter, brainstorm wildly, paste the resulting list into a dozen tools, paste the results back into Excel, and measure our success by how often our spreadsheet crashes. Then, we throw it all away when our tax attorney client tells us he only cares about ranking #1 for “taylor swift downloads,” because he heard that gets a lot of traffic. Maybe I’m exaggerating. Keyword discovery is a critical process, but what we’re left with at the end is a... [...]

Jayson DeMers says, “Since its early days, search engine optimization (SEO) has always had naysayers insisting that this marketing discipline is a passing fad, or that it’s dead. Not only has SEO survived this long, it’s thriving: According to a recent study by Borrell Associates, companies are going to spend $65 billion on SEO in 2016. This is more than triple what they predicted for this year back in 2008, before major game-changers like Panda and Penguin even entered the equation. What’s more, the company is predicting that the SEO industry will continue to grow to an estimated $72... [...]

Christian Sculthorp says, “Did you know that only one-seventh of the world’s population speaks English? And only about 340 million speak it as their first language (source: Ethnologue). That leaves more than six billion people who won’t get the message if you have the English-only mindset. If you sell a product or service that’s available worldwide, localizing your content online can be a massive opportunity, especially if your website is close to maxing out its current SEO potential. SaaS is a good example of an industry that can benefit from this; they can serve customers around the... [...]