Lydia Jorden says, “Undertaking local listing management can be a daunting task. We all understand the importance of standard local listing management: update your local listing profile on a variety of websites to ensure visibility in the world of local search. Simple enough. The challenge arises when determining where to focus your local listing management efforts. Claiming profiles and taking ownership over ones that were previously managed by someone else can be a lengthy process (sometimes taking months), and it is important to understand which local business listing sites to focus on... [...]

Andrew Ruegger says, “Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies are built on market research, which always includes target demographics or personas. Specialty channels like search — where the targeting strategy is based on keywords and not necessarily on demographics or personas — cause a methodological disconnect for some brands and traditional planners and buyers. The result is that search often becomes just another... [...]

MOZ team says, “How do you take your potential customers’ problems and turn them into a conversion success? If you’re having trouble with low conversion rates on high-traffic landing pages, don’t worry — there’s help. In today’s Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion rates”. Overcoming Objections on Your Landing Pages MOZ Blog  [...]

Jenny Foster says, “A driving force behind my marketing career over the past few years has been “Help the world, one business owner at a time.” So I’ve made it my mission to not only help businesses better their SEO practices, but also help the owners understand what SEO truly is. Sadly, misinformation about the field of SEO is still being circulated. One way I’ve been able to effectively overcome some of the outdated or incorrect information still floating around out there is by talking about the “hard truths” or lesser known mechanics behind local SEO. I try to do this as early... [...]

Kelsey Libert says, “Is the saying “any press is good press” really true? Whether it happens as part of a carefully orchestrated PR stunt or accidentally, the potential payoffs and drawbacks when a brand dominates the news can be huge. In our latest collaboration, Fractl and Moz explored how a surge of media coverage impacted seven companies. By looking at brands that dominated headlines within the last year, we set out to answer the following questions: – Does positive press coverage always bring more benefits than negative press coverage? – Beyond the initial spikes in... [...]

Taylor Tomita says, “The definition of link building has always been the same, but the process of acquiring these links has changed vastly in the recent times, just like many other things have changed over the past few years. Being able to explore an underground park or travel from place to place on the beloved hoverboard scooters are opportunities that have arisen in the last year alone, and among these changing times is the seemingly-endless world of link building in search engine optimization (SEO). Are you still doing the same link building you were doing last year, or the year before... [...]

Lucinda Watrous says, “As a business owner looking to gain traction from Internet marketing, you may hear lots of jargon phrases being thrown around, namely SEO friendly and SEO strategy. These are two key parts of getting noticed online, and while the two may sound similar, they are different things that work together to bring your website in front of your customer’s eyes. Below, we break down the key differences, why they matter and how to execute. SEO Friendly: Easy for the Search Engines to Read What you and your website visitors see is completely different than what a search engine... [...]

Barry Levine says, “What if everything could send out its own web link? That, essentially, is the idea behind the Physical Web, a new open source approach to beacons that Google announced last summer. And it’s an approach that could — if it becomes popular — significantly change the way marketers do their jobs. A beacon is a small device that acts as a kind of digital lighthouse, emitting a location ID from its spot in the ceiling or on the wall of a store that says, in effect, “This is location 123.” That location signal is picked up by a store app on the smartphone of a nearby... [...]

MOZ team says, “Can a new friend you connect with at a conference be as strong of a ranking signal as a quality backlink? Can it be stronger? The power of indirect ranking signals is something that can often be overlooked or brushed aside in favor of what we know as hard truth from Google, but doing so is a mistake. In today’s Whiteboard Friday, Rand talks about the importance of broadening your perspective and tactics when it comes to considering both direct and indirect ranking signals in your SEO”. Should SEOs Only Care About DIRECT Ranking Signals in Google? – Whiteboard... [...]

He used Project Supremacy. This may be your path to a better online income, too. This new software brings SEO (which had started to be less effective) back to life for websites. On-page (site-wide) SEO is key to your success as an online marketer. And, because you do not need any special skills, or any additional resources, to get started with Project Supremacy, success can be within anybody’s reach, because: • You don’t have to build a mailing list, and that save a lot of time and money. • You don’t have to use paid traffic, and that saves you a lot of time and money. •... [...]