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Friday, February 28, 2025

Archive for the 'Search Engine Marketing' Category

‘Facebook Rolls Out Instant Articles To All Publishers’ – Marketing Land

Tamar Weinberg says, “In just a few months, everyone can become a Facebook publisher. The company announced that on April 12, any publisher can host content directly on the social network. The popular program, which was launched nine months ago, gives publishers the ability to create interactive articles directly on Facebook, offering a rich media experience with fast load times. The idea at launch was to give Facebook users the ability to consume content seamlessly, ensuring that publishers still monetized from the experience. The program was initially supported with nine partners, including... [...]

‘Geotargeting: Proven Practices of Location-Tailored SEO’ – MarketingProfs

Paul Ruppert says, “Much like scientific experiments, optimization processes are data-driven. Fundamentally, your current website traffic provides data on which you are able to base optimization decisions in order to reach specific goals. Website owners have a great deal of control over fundamental website elements such as content, design, user interaction, and light-boxes that boost conversion rates, but different users often have different reactions to the same stimuli. Especially in the independently driven cultures of Western societies, it should come as no surprise that users appreciate... [...]

‘The Marriage Between Conversion Optimization & SEO’ – Marketing Land

Winston Burton says, “As SEOs, our job is to increase the amount of qualified traffic to clients’ brands with the intention of having end users buy something, fill out a form, download a brochure or perform other actions on a site. While improving traffic is great, it doesn’t necessarily result in more sales. So how do we actually get our clients more business through organic search? The answer is quite simple: conversion optimization. Conversion optimization is the most powerful way to improve your clients’ revenue and conversions from end users. We can optimize every element of a... [...]

Project Supremacy: even online beginners can do SEO right #ad

A lot of marketers have started using paid traffic instead of SEO. That’s because the usual SEO techniques are no longer paying off for them. But advanced SEO tools, like Schema and Image Exif and others can give SEO the power it used to have. Today, Todd Spears and Herc Magnus are releasing new software, Project Supremacy, that can reinvigorate your SEO and push your site up in the rankings. Project Supremacy uses the most advanced on-page SEO techniques to automatically cause your website to rise in Google’s search results. Without proper on-page optimization, backlinks are of limited... [...]

‘Why You Need a Stellar Landing Page to Convert Prospects’ – Entrepreneur

Perry Marshall says, “Especially when you’re paying per click for your Google ads, the conversion on your landing page is the most important part of the process. Why? Because if you’re only paying when someone clicks on one of your ads and goes to your landing page, it’s the landing page that’s going to make or break your campaign (we’re assuming here that your keywords and ads aren’t completely out of whack). So you better be darn sure your landing page(s) effectively and efficiently convert visitors into quality leads for your business. Any pay-per-click (PPC) manager can... [...]

‘Feed Your SEO & SEM Obsession’ – Marketing Land

Marketing Land team says, “But time is running out! We’re only two weeks away from Search Engine Land’s SMX West, THE search marketing conference for search-obsessed professionals! SMX West is the premier search show, and this year, it’s bigger and better than ever! We’re so confident, we’ll even guarantee that you’ll get the search marketing tactics and solutions you need to exceed your goals. But don’t take it from us, listen to our amazing, talented A-list attendees: “There was a great mix of excellent takeaways for both the advanced search marketer as well as beginners,... [...]

‘Savvy Local SEO Tips for Google My Business’ – Small Business Trends

Brian Hughes says, “Local search drives more clicks and calls than any other marketing channel, making it the most effective marketing technique for small business. Not convinced? Just ask the BrightLocal team, which found that local search delivers a greater ROI than other digital marketing channels, according to its September 2015 survey. Further underscoring this finding: 34 percent of small business owners told BrightLocal that if they could only choose one marketing channel, they’d pick local search. Is your company feeling equally bullish about local search? If not, that’s understandable.... [...]

‘Search Intent: Look to Your SEO Teams to Get the Why Behind Searches’ – Business.com

Shannon Evans says, “What’s the meaning of life searches? While some people chase the meaning of life, digital marketers search (pun intended) for the meaning behind customer searches. This is where your SEO team comes in. They have the tools to decipher why and how people search certain keywords or phrases. They have a better understanding of how to create content, and make sites more visible within the search engines. What Does a Keyword Mean? Search has evolved over the years, both from a searcher and search engine perspective. In the infancy of search (some argue it is still in its... [...]

‘5 Ways To Crawl A Staging Server Before Important Site Changes Go Live’ – Marketing Land

Glenn Gabe says, “There you are. A big redesign or CMS migration is looming, and you’re ready to unleash a crawl on the new site in a test environment. You fire up your favorite crawling tool and trigger the crawl… and it lasts all of three seconds. Yes, there’s an obvious problem. The staging server is protected and behind some type of security measure that inhibits you from freely crawling it. Sweat begins to form on your brow as you wonder how you will get the crawl completed. At this point, you could choose to manually check all the pages, but you might end up in a padded room whispering... [...]

‘How to Optimize for Competitors’ Branded Keywords’ – MOZ

MOZ team says, “It’s probably crossed your mind before. Should you optimize for your competitors’ branded keywords? How would you even go about it effectively? Well, in today’s Whiteboard Friday, Rand explains some carefully strategic and smart ways to optimize for the keywords of a competitor — from determining their worthiness, to properly targeting your funnel, to using third-party hosted content for maximum amplification”. How to Optimize for Competitors’ Branded Keywords MOZ Blog  [...]


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