Tani Kopliku says, “Semantic search has been around for a while and many SEOs know it very well. They understand its importance and that Google is sending more and more signals that it will influence rankings now and even more so in the future. I wanted to talk about semantic search because of where this part of search is heading and the opportunities it represents at the present and in the future. What is semantic search? Semantic search is the technology the search engines employ to better understand the context of a search. In other words engines such as Google want to better understand... [...]

Erik Devaney says, “We all know that optimizing your website — both for searchers and search engines — can do wonders for your organic traffic and lead generation efforts. The tricky part, of course, is figuring out how to actually optimize your website’s pages. After all, reading about SEO best practices in blog posts and ebooks will only help you up to a certain point. Inevitably, you’ll have to take the plunge: You’ll have to develop and implement your SEO strategy, and keep tabs on how your optimized pages are performing. And that’s exactly where... [...]

Alan Coleman says, “The trick most content marketers are missing Creating great content is the first half of success in content marketing. Getting quality content read by, and amplified to, a relevant audience is the oft overlooked second half of success. Facebook can be a content marketer’s best friend for this challenge. For reach, relevance and amplification potential, Facebook is unrivaled. Reach: 1 in 6 mobile minutes on planet earth is somebody reading something on Facebook. Relevance: Facebook is a lean mean interest and demo targeting machine. There is no online or offline... [...]

Niche Genetics is a complete research, analysis and reverse-engineering tool that will show you every modification needed to get your site ranked for the most useful keywords for your niche. With its help, you can outsmart the other marketers in your niche and rise in the search results, reaping the free traffic that comes from your elevated position. All you have to do is specify one main keyword. Niche Genetics will take it from there and do the rest of the analysis for you. And it works fast. The analysis only takes minutes, not hours. Niche Genetics is a web-based application that cuts your... [...]

Cyrus Shepard says, “The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, HTTPS promises future technological advances and potential SEO benefits for marketers. HTTPS in search results is rising. Recent MozCast data from Dr. Pete shows nearly 20% of first page Google results are now HTTPS“. The Meta Referrer Tag: An Advancement for SEO and the Internet MOZ Blog  [...]

Trenton Greener says, “”The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before.” While this quote has been credited to everyone from Francis Phillip Wernig, under the pseudonym Alan Ashley-Pitt, to Einstein himself, the powerful message does not lose its substance no matter whom you choose to credit. There is a very important yet often overlooked effect of not heeding this warning. One which can be applied to all aspects of life. From love and happiness, to business and... [...]

Lauren Pedigo says, “Is your website ready to attract and convert mobile website visitors into leads? According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. If that’s not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries including the United States and Japan. All this talk of mobile got me thinking about how website visitors were accessing our offers.... [...]

Rainmaker team says, “What does it take to rank in Google now? And how should SEO fit into your plans of attraction, retention, and conversion? In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal: How social and SEO go together, and how listening will help your SEO What SEO means to your overall content strategy Why getting rankings means making real friends Why traffic is just the beginning of your digital business strategy”. How to Use SEO to Attract and Retain Customers ‘Copyblogger’ Blog  [...]

MOZ team says, “A lot of fantastic websites (and products, services, ideas, etc.) are in something of a pickle: The keywords they would normally think to target get next to no search volume. It can make SEO seem like a lost cause. In today’s Whiteboard Friday, Rand explains why that’s not the case, and talks about the one extra step that’ll help those organizations create the demand they want“. Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume MOZ Blog  [...]

Ryan Stewart says, “I was furious when keyword data disappeared from Google Analytics (GA). I mean, how could I possibly optimize a website without keyword data?!?! It didn’t take me long to realize I was overreacting. In fact, I quickly realized how trivial keyword data was. Search engines are pretty damn good at what they do. If you properly optimize your content, people will find it with the keywords you intended. (You should set up an SEO dashboard in GA to verify your results.) The truly valuable keywords are the ones visitors use within your site. When mined correctly, internal... [...]