James Gurd says, “In this blog I explain 10 recommendations for your local SEO program, based on research and my own experience of planning and implementing local SEO strategies for B2B and B2C retailers. Search engines have been working hard on fine-tuning their algorithms to provide high quality search results based on location. Google is the best covered in the industry, with its Pigeon update launching in July 2014 and rolling out to UK, Canada and Australia in December. Use the links if you want to learn more about the update. It’s one thing to know that local search is important... [...]

Eric Enge says, “One of the classic problems in SEO is that while complex navigation schemes may be useful to users, they create problems for search engines. Many publishers rely on tags such as rel=canonical, or the parameters settings in Webmaster Tools to try and solve these types of issues. However, each of the potential solutions has limitations. In today’s post, I am going to outline how you can use JavaScript solutions to more completely eliminate the problem altogether. Note that I am not going to provide code examples in this post, but I am going to outline how it works on... [...]

Thomas Stern says, “The next big thing is always just around the corner. Is your brand ready? Seasonal trends have a big influence on consumer decisions and ecommerce. Ensure your brand is prepared to handle seasonal demands by understanding trends in user search and online behavior. Leveraging data to build highly targeted and qualified campaigns can allow you to beat the heat of the competition and drive more sales. Study Trends in Search The success of seasonal campaigns relies strongly on timing. Understanding how users behave online and the patterns they develop in search can help... [...]

Just deValk says, “Both WordPress SEO Premium and the free version of WordPress SEO have been updated to version 2.2. This new release brings quite a few changes and some nice new additions. We’ll explain the changes in this post. Security fixes This release contains a fix for a potential XSS issue in the admin, specifically the snippet preview. It was caused by issues in our JS, which is why also did another overhaul of our admin JS. The XSS issue required you to be logged in, so the risk level was relatively low”. WordPress SEO 2.2 Yoast Blog  [...]

Carly Stec says, “The words “Google algorithm update” are commonly followed by the following emotions: panic, confusion, terror, and frustration. Having seen strategies crumble as a result of Google’s frequent changes, it’s hard not to worry about your business taking a hit. However, Google isn’t out to be the bad guy. In fact, most algorithm updates aren’t intended to derail businesses. They’re designed to encourage them to make improvements. So rather than allow the fear of receiving a Google penalty cripple your efforts, check out this infographic... [...]

Marie Haynes says, “Link auditing is the part of my job that I love the most. I have audited a LOT of links over the last few years. While there are some programs out there that can be quite helpful to the avid link auditor, I still prefer to create a spreadsheet of my links in Excel and then to audit those links one-by-one from within Google Spreadsheets. Over the years I have learned a few tricks and formulas that have helped me in this process. In this article, I will share several of these with you. Please know that while I am quite comfortable being labelled a link auditing expert, I... [...]

MOZ team says, “It was once commonplace for developers to code relative URLs into a site. There are a number of reasons why that might not be the best idea for SEO, and in today’s Whiteboard Friday, Ruth Burr Reedy is here to tell you all about why“. Should I Use Relative or Absolute URLs? – Whiteboard Friday MOZ Blog  [...]

Trevor Klein says, “Welcome to the third installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. Each tutorial is designed to solve a use case that we regularly hear about from Moz community members—a need or problem for which you all could use a solution. If you missed the previous roundups, you can find ’em here: Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk. Week 2: Analyze SERPs using new MozBar features, boost your rankings through... [...]

Ben Potter says, “I’ve been working in digital for more years than I care to mention, witnessing a huge amount of change in that time, especially where SEO is concerned.  Clearly SEO is no longer the ‘stand-alone’ technically-led discipline that it once was back in the day. There remains a technical aspect to it of course, but the role of great content, PR and social media is significant in contemporary SEO. As such, expertise across a multitude of disciplines and skill sets is necessary (and the reason why three years ago I claimed that it was unrealistic for a freelancer to be able... [...]

Jon Myers says, “For the digital marketer, the most interesting event on this day in 2009, was the launch of Bing (not The Crazy Frog about to reach number one)!   The Hangover was released, The Crazy Frog was about to reach number one and thisrather alarming Daniel Craig shaped ice-cream was The Daily Telegraph’s picture of the day. But for the digital marketer, the most interesting event on this day in 2009, was the launch of Bing. Whilst it is often overlooked, Bing can be the search marketer’s secret weapon when used correctly”. Bing: the search marketer’s secret weapon ‘Econsultancy’... [...]