Ruth Burr Reedy says, “SEO is a seller’s market. The supply of people with SEO experience is currently no match for the demand for search engine marketing services, as anyone who has spent months searching for the right SEO candidate can tell you. Even in a big city with a booming tech scene (like Seattle, LA, New York, or Austin), experienced SEOs are thin on the ground. In a local market where the economy is less tech-driven (like, say, Oklahoma City, where I work), finding an experienced SEO (even one with just a year or two of experience) is like finding a unicorn“. Hiring... [...]

Lyndon Antcliff says, “It’s useful to remind ourselves that the act of publishing is a methodology that has been developed over thousands of years, and has used the most efficient technology of the day in which to deliver the message. We see that whilst technology constantly changes over time, it’s still the message that is the primary objective of publishing, the act of communication goes from one to many, from many to many. Communication that influences, persuades, angers, motivates… etc. But what is this to an SEO? The objective of an SEO is to efficiently get as many people as possible... [...]

Sam Carulso says, “It’s common knowledge that search engine optimization (SEO) often plays a major role in how companies group their key terms, whether they be in the headline or in the bottom of a page. This practice can also lead some companies to avoid testing certain areas of their site in order to maintain page rank. However, there is one area where company value can easily utilized without risking online ranking. Here’s a recent experiment where we tested one minor change in an SEO headline and achieved a significant lift in conversion. The MECLABS’ Research Partner wanted to concentrate... [...]

What it takes to rank in the search engines has changed over the years. Ten years ago, it was fairly easy. But the days of sending wiki links, forum profiles, and posting spun articles (and a lot more early techniques) are all but gone. A new approach is needed. The good news is that although the search engine content preferences have changed over the last few years, one technique has always remained at the top of the search engine preferences: Unique relevant content pages for a niche that link to other unique relevant themed content for the same niche has always been respected by the search engines... [...]

Chow says, “Live by the Google and you’ll die by the Google. Even if your online business hasn’t come to rely on search engines to drive your most critical web traffic, it’s undeniable that being ranked highly in Google for your target keywords and keyword phrases is positively invaluable. And that’s why there are so many people out there who keep trying to game the system and that’s why Google keeps slapping them back down with algorithm updates. Yes, it is true that the only way you’ll survive pandas, penguins and hummingbirds is to keep providing great content and true value to... [...]

Ann Smarty says, “A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms. This article shows how different social media sites make use of hashtags. Most importantly, it shares some insight into how you can make the most effective use of hashtags for your brand”. How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr MOZ Blog  [...]

John Gibb has partnered with Mo Miah to create new SEO software they call SEO Catalyst Pro. Once you install it, you can begin to reap the benefits immediately. The say it only takes a minute or two to add your details to it and turn it loose working for you getting crushing all the search engines to recognize the importance of your site. In fact, Gibb shares a video of him actually rankling a site with 60 seconds worth of work. You can repeat this process over and over until all your sites start rising in the search engines. During the grand opening sale, you get a whopping 62% discount here:... [...]

Rand Fishkin says, “Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about advertising investments and how paying for advertising can actually yield positive results for SEO, for links, for social shares, for content investments, for email marketing, for all of these organic channels. I know this seems weird, but it actually can work. Google has some guidelines around this. They say, “Look, if you’re over here and you’re saying like, “Hey, man, I’ll give you 500 bucks for a link on your site, a live, followed... [...]

Ellie Wilkinson says, “Dealing with duplicate content can feel a bit like doing battle with your site’s evil doppelgänger—confusing and tricky to defeat! But identifying and resolving duplicates is a necessary part of helping search engines decide on relevant results. In this short video, learn about how duplicate content happens, why it’s important to fix, and a bit about how you can uncover it.“. How to Defeat Duplicate Content – Next Level MOZ Blog  [...]

Bernadette Coleman says, “It may come as a surprise to you to read that companies are still using press releases as a tool in their SEO campaigns. Many SEOs believe the notion of press releases having any direct impact on ranking is dated. With press releases still occupying a portion of the SEO budget in many marketing models, it begs the question: Is there any value in publishing press releases for SEO purposes? We still publish them at Advice Interactive Group, but sparingly. (See here) 1. Don’t Publish Press Releases to Be Publishing  The biggest pitfall for companies who use press... [...]