Eric Enge says, “Let’s face it. Getting slapped by a manual link penalty, or by the Penguin algorithm, really stinks. Once this has happened to you, your business is in a world of hurt. Worse still is the fact that you can’t get clear information from Google on which of your links are the bad ones. In today’s post, I am going to focus on the number one reason why people fail to get out from under these types of problems, and how to improve your chances of success. The mindset Success begins, continues, and ends with the right mindset. A large percentage of people I see... [...]

Bill Slawski says, “There are many pages on the Web that are filled with data in the form of tables. It’s possible that if you weren’t paying attention you may have missed Google Table Search entirely—it hasn’t gotten a lot of press as far as I can tell. If you include tabular data on the pages of your site, though, you may be able to find tables from your site included in the results from a query in Google Table Search. Imagine that I am looking to buy a new camera lens, except I’m not sure which one to purchase. I’ve heard good things about Nikon lenses,... [...]

Jami Oetting says, “We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they will work, year after year. In fact, Americans buy the same 150 items, which accounts for 85% of household needs. People don’t like change. And it is a battle to get someone to switch to an unknown brand. When a client is looking to launch a new product, get into a different market, or open a new store location, the odds are stacked against him. Consider this: Only 3% of consumer packaged good exceed the sales... [...]

Rachel Sprung says, “While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t. So I’m going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.That way, you’ll be able to establish and execute a strong keyword strategy that helps you get... [...]

Matthew Turner says, “If you read the headline, “Portland Entrepreneur Raises $13 Million by Enticing 62,000 People to Buy His Cooler,” which part fascinates you? How about, “7,000 Hungry Folks Raise $55,000 for Potato Salad Project?” I imagine, if you’re anything like the majority, those large amounts of money stand out. After all, $13 million is a gigantic amount of cash, as is $55,000 for potato salad. But whenever I come across crowdfunding campaigns like these, it is the crowd of people who band together that captures my attention”. How to Crowd-Publish Your Content... [...]

Miriam Ellis says, “Google’s perception of a centralized location for auto dealerships could be completely different than that for medical practices, and that neither might be located anywhere near the city center. While the concepts of city and industry centroids may still play a part in some searches, local search results in 2015 clearly indicate Google’s shift toward deeming the physical location of the desktop or mobile user a powerful factor in determining relevance. The relationship between where your customer is when he performs a search and where your business is physically... [...]

Ayaz Nanji says, “What does Twitter’s deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are valued most by the search engine? Stone Temple Consulting recently set out to answer those questions by examining a sample of 138,635 tweets of various type (text-only, photo, video, etc.) from a range of account types (40% people/brands with 10,000 or more followers). The vast majority of tweets are still not making it into search results, with only 7.4% of the sample tweets getting indexed... [...]

Derek S. says, “With mobile devices being leveraged for a wider variety of uses every day, companies of all vertical have had to adjust their approach to accommodate the consumer favorite channel. Putting an ever increasing importance on mobile optimization, Google has recently announced that it is making a few notable changes to its all-important search engine results pages (SERPs). The first change Google is making is that it is increasing the importance of mobile-friendliness as a ranking signal. This change, starting on April 21, will affect mobile searches in all languages around... [...]

Chow says, “We often here about SEO and how a solid campaign will improve your ranking in the search engines, however we are often left hearing the basics. When we read about SEO, we hear about link building, high quality content, on-page SEO, etc. Did you know all of these methods can be narrowed down to more effective strategies? For example, using link building is ONLY effective if you create links from the right websites with a high authority and keyword density. In order for you to get the full long-term effects from your campaign, it’s important you implement the following advance strategies... [...]

Danny Sullivan says, “Twitter today announced the release of its first official WordPress plugin, bringing WordPress publishers easier access to a host of Twitter features and functionality. The plugin gives publishers the ability to: Generate Twitter Cards: Twitter Cards, which extend Twitter’s 140-character display with thumbnail images, headlines and subheads, can be automatically generated for each of a site’s pages. Customize the look — including the color of links and borders — of embedded tweets. Directly embed Twitter video on pages. Add tweet buttons to posts: The buttons... [...]