Peterd says, “In the last post, we looked at how SEO has always been changing, but one thing remains constant – the quest for information. Given people will always be on a quest for information, and given there is no shortage of information, but there is limited time, then there will always be a marketing imperative to get your information seen either ahead of the competition, or in places where the competition haven’t yet targeted. Channels My take on SEO is broad because I’m concerned with the marketing potential of the search process, rather than just the behaviour of the Google... [...]

Jason Duke is an SEO consultant with a lot of experience and, it appears, a lot of “street cred”. He says that in his experience, Private Blog Networks (PBNs) are needed for Search Engine Optimization. And the best networks are built from the highest quality domains. He has found a source of high-quality domains that he has found to fit well into blog networks, and now in his training, Ultra Domain Source for PBNs, he is sharing this source with you. He is convinced of the quality of these domains, and says about them, These aren’t ordinary domains either, these are real and meaningful... [...]

Misha Maruma says, “In July the China Internet Information Network Center (CNNIC) published its bi-annual report into the state of the internet in China (report in Chinese). The report is a good guide into the browsing behaviour of netizens, the common phrase used to describe Chinese internet users. The report is based on surveys sampling 30,000 Chinese residents older than six, from all of China’s administrative regions. In this article, I’m going to examine the implications of the report and use the findings to help guide B2B marketers to understand the search engine market in China”. A... [...]

Rebecca Maynes says, “In September 2014, Mediative released its latest eye-tracking research entitled “The Evolution of Google’s Search Engine Results Pages and Their Effects on User Behaviour“. This large study had participants conduct various searches using Google on a desktop. For example, participants were asked “Imagine you’re moving from Toronto to Vancouver. Use Google to find a moving company in Toronto.” Participants were all presented with the same Google SERP, no matter the search query. Mediative wanted to know where people look and click on the... [...]

Peterd says, “SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months. Whenever Google updates the underlying landscape, the strategies need to change in order to deal with it. No fair warning. That’s not the game. From Tweaks To Strategy There used to be a time when SEOs followed a standard prescription. Many of us remember a piece of software called Web Position Gold”. The Only Thing Certain In SEO Is Change SEO Book Blog  [...]

George Katsoudas has informed us that the price of his new WordPress plugin 1-Click Video Ranker WordPress Plugin will go up at the end of this week, just 3 days from now. This plugin allows you to tap into the 10 Billion daily page views that Google search results get and the preference it gives videos in those results. 1-Click Video Ranker WordPress Plugin creates text-based images and optimizes these images for search engines, and it does it all automatically. Specifically, it adds the proper “schema.org video markup” to your posts or pages that have an embedded video. This additional... [...]

Graham Charlton says, “How should sites plan their SEO strategies for seasonal events, which tend to be very competitive?  The obvious example is Christmas, but recurring events like Valentine’s Day, Mother’s Day and sporting occasions like the Grand National all provide spikes in traffic and interest which brands should look to take advantage of. Using examples for Christmas-related search terms, I’ll look at the best strategy for ranking for such competitive events. Broadly speaking, the answer is to publish early and not to mess with the pages too much”. Seasonal pages... [...]

Kristina Kledzik says, “There’s a reason we use the terms  “white hat” and “black hat” for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to an SEO could get you to rank #1 for almost any term (before you let them go and your competitor paid them the same to outrank you). You only got a few thousand dollars in return for that ranking, though, since there weren’t many people shopping online yet. Fast forward to today: Ranking well on Google is insanely profitable—much... [...]

Dan Virgillito says, “It’s becoming the drill for local businesses: another day, another marketing effort to connect with your audience. You churn out social media update after social media update, blog post after blog post – trying to attract customers and prospects who go online in any way possible. But your efforts continue to bring mere results. Granted, there are no shortcuts, your efforts on the web needs to place your business in a particular kind of role relative to your audience“. Local SEO: Ranking Your Website For Multiple Locations Business2Community.com  [...]

Warrior Faraaz and Warrior Faisal just announced Backlink Goldminer, a course showing how to get quality backlinks from some of the highest-ranked sites on the web. In this brand new backlinking course you will discover: ■ How to find these high-PR backlinks from sites relevant to your niche, sites like the Huffington Post, the BBC, Forbes and many others ■ How to use either free tools or paid tools (or both) to do your research ■ How to find expired domains you can register at any registrar, domains that already have backlinks from top sites ■ How to leverage the link juice of the domains... [...]