Dylan Wittman, a former security guard, set to work to replace his day job with online marketing. After trying several things, he found a process that works for him, works so well, in fact, that he was able to rank his site for a profitable keywo0rd and start earning good money online. The key to his success (and to yours, as well) is traffic. In most cases, you need lots of it and it needs to be targeted. For a limited time, in his new How I Ranked a Profitable Keyword training, you have an opportunity to see (you literally see it, since his training is a recorded video): 1. How Wittman found... [...]

Mike Arnesen says, “If you’re interested in tracking the ROI of adding semantic markup to your website, while simultaneously improving your web analytics, this post is for you! Join me, friend. Semantic markup and structured data: Can I get a heck yes?! If you haven’t heard of semantic markup and the SEO implications of applying said markup, you may have been living in a dark cave with no WiFi for the past few years. Or perhaps you’re new to this whole search marketing thing. In the later case, I won’t fault you, but you should really check this stuff out, because... [...]

Peter Bray says, “Followerwonk has always been primarily about social graph analysis and exploration: from tracking follower growth, comparing relationships, and so on. Followerwonk now adds content analysis and user profiling, too In the Analyze tab, you’ll find a new option to examine any Twitter user’s tweets. (Note that this is a Pro-only feature, so you’ll need to be a subscriber to use it.)”. Introducing Followerwonk Profile Pages MOZ Blog  [...]

Geoff Kenyon says, “PushState and AJAX can be used in tandem to deliver content without requiring the entire page to refresh, providing a better user experience. The other week, Richard Baxter dove into the implications of pushState for SEO on Builtvisible. If you’re not familiar with pushState, you should spend some time to read through his post. If you’re not familiar with delivering content this way, you can check out these sites using pushState and AJAX to deliver content: Time: When you scroll to the bottom of the article, a new article loads and the URL changes Halcyon: When... [...]

Gina Broom says, “If you want to eat chicken, you have to cook it. As fun as salmonella can be (read: not), it’s crucial to make sure the food you eat is prepared properly. But without eating the chicken, the cooking of it has no real purpose. The ultimate goal is to eat the chicken. So you’re probably wondering, why am I talking about chicken? Because in Internet marketing, conversions are the eating of the chicken. It’s true that there are a lot of essential tasks to complete before you try”. 5 Crucial Website Conversion Rate Optimizations Mark Ling’s  ’Affilorama’... [...]

Rand Fishkin says, “This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today’s Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google”. Is It Possible to Have Good SEO Simply by Having Great Content MOZ Blog  [...]

Dr. Peter J. Meyers of MOZ has posted an article about Google’s Penguin 3.0 update. Justifying the effectiveness of the update Dr. Peter notes, “Another problem with Penguin 3.0 is that our expectations are incredibly high. We assume that, after waiting more than a year, the latest Penguin update will hit hard and will include both a data refresh and an algorithm update. That’s just an assumption, though. I firmly believe that Penguin 1.0 had a much broader, and possibly much more negative, impact on SERPs than Google believed it would, and I think they’ve genuinely struggled to... [...]

The IM community is buzzing about new software called Ant Cinderella. It’s the latest in the line of ANT software that has been released over the last 2-3 years. This new software is intended to address a problem marketers face: Over the last few years Google has unleashed many ferocious penalties in updates to its search ranking algorithm. Shady sites have dropped in ranking(and that’s good), but some useful sites have also dropped (and that’s bad.) It’s important to note that Authority websites like Wikipedia and Amazon have not been hurt. They rank as high as ever. And,... [...]

Travis Bliffen says, “For the past couple of years people having been crying “link building is dead” or some variation of that title and in all honesty, they still do because people click on and read those articles. Once you get a few lines into most of the articles, you realize link building is in fact not dead. Even Matt Cutts chimed in on links to mention that if Google did not consider links, the results would be much worse than they are today. Today we are going to talk about some ways you can build quality links to your website spending just 30 minutes per day working on it. As... [...]

Cyrus Shepard says, “As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways”. More than Keywords: 7 Concepts of Advanced On-Page SEO MOZ Blog  [...]