Content Marketing Institute has made available a replay of its webinar ‘How to Boost SERP Rankings: The Role of Topic Clusters & Pillar Pages’. The CMI team says, “The world of SEO and content marketing moves fast. To stay competitive and maintain top rankings for your content, you have to keep up with the latest strategies and signals search engines value most. Join this upcoming webinar to learn how topic clusters and pillar pages work and why your content marketing strategy isn’t complete without them. Conductor’s SEO and content marketing experts, Alex Carchietta and... [...]
Archive for the 'Search Engine Marketing' Category
Google Search Central has published a new video ‘Features and deprecations on Steve’ featuring experiments and results in the search engine – Steve. The GSC team says, “In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better user experience to surfacing relevant answers for search queries, maintaining an organized webspace requires continual retooling. Tune into this episode of Search Off the Record to learn about what the team considers when updating their search engine... [...]
Search Engine Land has published an in-depth article on avoiding search marketing burnout. Laura Nguyen says, “Search marketers have a unique challenge. In addition to the uncertainty and stressors, we are constantly driven by our need to maximize performance, deliver results and cope with ever-changing algorithms and platforms. The demands are exceedingly high. And all of this leads to burnout. Understanding burnout Burnout is not a myth or a sign of weakness. It’s not something we should be ashamed of or hide from. More than 89% of Americans have experienced burnout in the past year.... [...]
Websites aren’t built by SEOs alone. As an SEO, how can you best collaborate with all of the teams pushing the site’s success? The latest The SERP’s Up SEO podcast episode is titled ‘SEOs working well with non-SEOs for success’. The WIX SEO Hub team says, “We dive into how SEOs can best work this designers, devs, content creators, and beyond to build the best and most optimzied site possible. Join Wix’s Crystal Carter and Mordy Oberstein to get tips and strategies on working with non-SEOs on websites. In the SEO world, jargon can be a hindrance when working with non-SEO... [...]
This is a reminder for the SEJ webinar to be held on November 8, 2023. Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings. Search Engine Journal is hosting a webinar ‘2023 Survey Review: State Of Marketing Data Standards In The AI Era’ on Wednesday, November 1, 2023, at 2.00 pm ET. The SEJ team says, “Join us and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture... [...]
Structured data is data that is organized and formatted in a specific way to make it easily readable and understandable by both humans and machines. It is typically achieved through the use of a well-defined schema or data model, which provides a structure for the data. MOZ has published the latest episode of the Whiteboard Friday video ‘What GPT Means for Structured Data’ featuring Tom Anthony. The MOZ team says, “When we talk about context within the frame of reference of SEO or search, we’re typically talking about either implicit context, which describes the searcher,... [...]
Search Engine Journal has published ‘How To Rescue Your Rankings: A Guide To SEO Resilience’, a practical guide to diagnosing and recovering lost Google rankings. Heather Campbell says, “For most SEO professionals and search marketers, fluctuating search rankings are a tale as old as time. And with ever-evolving algorithms and user behaviors, the occasional drop on SERPs (Search Engine Results Pages) is to be expected. However, reacting wisely to this turbulence is what sets the SEO winners apart. That’s why it’s important to know how to navigate this common challenge, assess... [...]
HubSpot has published ‘The Ultimate Guide to On-Page SEO in 2023′ featuring useful tips on how on-page SEO can help your website rank higher, bring in more traffic, and convert more visitors. Allie Decker says, “On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers. It helps your site be optimized for both human eyes and search engine bots. Merely creating and publishing your website isn’t enough — you must optimize it for Google and other search engines in order to rank and attract new traffic. On-page... [...]
Ahrefs has published a new video ‘I Tried to Rank #1 on Google in 24 Hours to Prove a Point’. The Ahrefs team says, “I tried to rank #1 on Google in 24 hours with a simple, yet powerful SEO strategy. Watch to get an over the shoulder view of everything that happened. If you’ve ever wanted to know what’s involved in ranking a page high in Google, then watch this video to get a behind the scenes look at what’s involved. You’ll learn the exact SEO tactics, strategies, and techniques that were used and the results.” Ahrefs [...]
This is a reminder for the CMI webinar to be held on November 2, 2023. The world of SEO and content marketing moves fast. To stay competitive and maintain top rankings for your content, you have to keep up with the latest strategies and signals search engines value most. Content Marketing Institute is hosting a webinar ‘How to Boost SERP Rankings: The Role of Topic Clusters & Pillar Pages’ on Thursday, November 2, 2023, at 1.00 pm EST. The CMI team says, “Join this upcoming webinar to learn how topic clusters and pillar pages work and why your content marketing strategy... [...]