This is a reminder for the DMD webinar to be held on November 28, 2023. The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Digital Marketing Depot is hosting a webinar ‘Trends in Paid Search: Navigating the Digital Landscape in 2024’ on Wednesday, November 28, 2023, at 1.00 pm EDT. The DMD team says, “Join, Sreekant Lanka (SVP, Digital Solutions at iQuanti) and iQuanti’s guest speaker, Irina Klein (Senior Managing Director... [...]
Archive for the 'Search Engine Marketing' Category
The latest The SERP’s Up SEO podcast episode is titled ‘Unsolved SEO Mysteries’. The WIX SEO Hub team says, “What is good content and how quickly does its definition change? Why is rank more volatile than it was before? How will SGE ultimately play itself out on the SERP? Get ready to experience the SERP’s Up SEO Podcast live from BrightonSEO in San Diego, as we uncover the most critical unsolved SEO mysteries. We evaluate the role of content trends in SEO with George Nguyen, the state of rank volatility with Cindy Krum, how to communicate with clients in a more complex... [...]
Web design is the process of planning, conceptualizing, and implementing a website. It involves many different skills and disciplines. Google Search Central has published a new video ‘Which aspect of my site should I focus on?’ explaining how to improve your website. The GSC team says, “In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a better SEO experience.” [...]
Search Engine Journal contributor Winston Burton has published an article answering the question ‘Are LLMs And Search Engines The Same?’. He says, “AI large language models (LLMs) like ChatGPT have taken the world by storm and are being integrated into workflows, platforms, and software to make us more efficient and productive. ChatGPT is like the new Frank’s RedHot sauce; people use it for everything. Search engines like Google and Bing have changed to incorporate AI chatbots into their algorithms, but do search engines and AI LLMs now serve the same purpose? Here’s... [...]
Google’s search algorithms consider many factors when ranking search results. The weight of each factor depends on the nature of the query. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Google Ranking Factors: What Really Matters Right Now’ featuring Ben Steele. Loren Baker says, “Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024. Our very own senior editor of ebooks, Ben Steele, gives you the behind-the-scene scoop on what factors really matter... [...]
Surfer has published a new guide called ‘SEO Wrapped by Surfer:Lessons learned in 2023!’. The Surfer team says, “We’ve highlighted the biggest, most important SEO updates in each month this year and broken them down into… ❓ What happened ❓ What we learned ❓ What to do with that information We did all the work and research so you don’t have to!” SEO Wrapped by Surfer:Lessons learned in 2023! Surfer [...]
A sitemap is a file that lists the URLs of a website’s pages. Sitemaps can help search engines understand a website and locate specific pages. They can also help users navigate a website. Google Search Central has published a new video ‘3 tips for setting up a sitemap’ explaining how to setup a sitemap. The GSC team says, “Learn how to set up a sitemap for your website to let Google Search know about all your pages. In this episode of SEO Made Easy, Martin Split shares 3 tips to help make the most out of your sitemaps.” [...]
Everyone who touches your website is on the SEO team. The problem is that most people don’t know they’re on the team. An “always on” mentality regarding SEO can help mitigate risk and protect rankings. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Why You Should Switch To An Always-On SEO Auditing Strategy’ featuring Patrick Reinhart. Loren Baker says, “Go beyond SEO and bring together teams focused on compliance, know when people go rogue and when other teams make changes. Addressing them quickly as they happen can help... [...]
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. Search Engine Journal is hosting a webinar ‘2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024’ on Wednesday, December 13, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We’ll also reveal our top predictions for the key SEO trends, challenges, and... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘5 Soft Skills SEOs Should Build’ featuring Noah Learner. The MOZ team says, “Howdy, Moz fans. Noah Learner, director of Sterling Sky here to talk with you all about five soft skills that I really think every SEO should build. Here’s why. These skills are the skills that are necessary to take your career to any level that you want, really. And these are the things that I really focused on as I was trying to build my own career. And when I looked back, what I found was that these are the ones that contributed... [...]