Educational institutions inherently have respect by Google. What is found there definitely doesn’t stay there; Google spreads it around. You can let some of this authority rub off on you. Dr. Schenk (a contributor to IM NewsWatch, by the way) has released a WSO in which he is sharing information on high-authority EDU institutions who allow the public (you and me) to created content on their institution website, typically by creating posts on a blog, but sometimes on a wiki. It’s not simply that you can comment on posts other people created; you can post content yourself. Dr. Schenk... [...]

There have been a lot of people who try to tell you how to recover from a penguin kick. But have you heard results that actually brought a site back to its original position or even above that? David saw his site knocked off of page one for many keywords he once ranked for. He tried several solutions proposed in other people’s training. Nothing worked. Then he decided to dig in and not let the penguin win. He found techniques that have worked for him on three independent sites. He figured he was on to something a decided to share with us. You can find all the details here.  [...]

This comprehensive backlinking course has been updated to reflect the latest news out of Google. It’s goal is to get your site to page 1 and keep it there. It teaches evergreen backlinking methods, ones that won’t be invalidated by future changes to Google’s algorithm. It helps you to start slow and build momentum over time, eventually getting into advanced backlinking methods. Backlinkers University is detailed and leads you step by step through the backlinking process. If your SEO skills need a little refresher, check out Backlinkers University here.  [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Pimp your web page titles in 6 easy steps”. Pimp your web page titles in 6 easy steps With all the hype about Google’s latest algorithm updates, it is easy to forget about the basics that are needed to get high rankings. Before you work on the links to your site, your web page basics must be right. For example, the title tag has a very big influence on the search engine positions of a web page. In addition, the title tag is very important because it is the first... [...]

Have trouble knowing what SEO helps and what is considered over-optimization and actually hurts after the Penguin update? You and 10,000 other webmasters are pondering this question. A Kazz has produced a report on the effect of the Penguin changes that will clarify a lot of this for you, and it’s only $7 here.  [...]

Dan Thies’ latest ‘SEO BrainTrust’ blog post is titled “Hit By Penguin? Take the Red Pen Test”. Thies says, “Like a lot of folks in the SEO world, I’ve been analyzing, dissecting, and pondering the significant changes that Google made in April 2012 – from Panda to Penguin and a lot of little things in between. Leslie and I have the good fortune to work with hundreds of clients in our training and coaching programs, which provides us with access to detailed Analytics data on a large number of websites. Within that group, we’ve now identified over two dozen... [...]

The latest issue of the ‘Wordtracker’ newsletter has been released. The featured article is titled “Google Penguin – what it was, what it wasn’t and what you need to do now”. ‘Wordtracker’ Newsletter Contents Google Penguin – what it was, what it wasn’t and what you need to do now Beware! Google is changing title tags at will  4 things to remember when writing social media content  15% discount for SMX London 2012 At last, keyword optimization made easy  An introduction to basic SEO with Wordtracker’s tools [VIDEO]. ‘Wordtracker’... [...]

Ross Goldberg has done a lot of study on SEO, and for a while had great rankings. But recently he has been “slapped” by Google. Now, after studying the recent Google changes, he is fighting back by building new sites with new SEO tools. Now, in live training, Goldberg is going to show you how to do SEO in the new Google environment that will get better rankings so you can sell more products or services. Starting in a few days, he will present four live webinars that help you tailor your SEO to get Google’s love. You will watch over his shoulder as he does it and provides a running... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Official Google statement: ranking algorithm updates in April”. Official Google statement: ranking algorithm updates in April Google has announced that they made 52 changes in April. Which of these changes are relevant to your website rankings and how do you have to react to these changes? What has happened? Every month, Google publishes the changes that they made during the last month. This April, Google made 52 changes. Not all of these changes are relevant to the rankings... [...]

First, it was “Panda” and now it’s “Penguin”; Google doesn’t like being tricked and is fighting back. Smart marketers know they can’t beat Google at its own game. Smart marketers give Google what it wants. After all, Google has announced that its newest changes are intended to level the playing field so that small marketers like us can get our quality information visible to the masses of searchers. This new training shows you how to thrive in the new reality of Goggle, including: * The Google Slap Recovery Manual * The Homepage Optimization Guide * Better... [...]