Keyword optimization is the process of increasing the relevance of a webpage’s content to a given search query. Ahrefs contributor Mateusz Makosiewicz has published an article featuring three steps to perform keyword optimization. He says, ” In this post, you’ll learn how to optimize your new and existing content for any keyword. Step 1. Make sure you’re optimizing for the right keyword  Whether you’re optimizing existing or new content, you need to make sure that keyword optimization is worth the effort and that your chances of ranking are good. This step is arguably the hardest... [...]

Ahrefs’ Si Quan Ong has published an article featuring 78 SEO Statistics for 2023 He says, “Are you curious about the state of SEO in 2023? Then look no further. We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category or keep reading for our top SEO statistics. Top SEO statistics These are the most interesting SEO stats we think you should know: 68% of online experiences begin with a search engine. (BrightEdge) 0.63% of Google searchers click on results from the second page. (Backlinko) 53.3% of all website traffic comes from organic... [...]

Google reviews provide useful information and help your business stand out. Reviews show up next to your Business Profile in Maps and Search. Eurisko has published an article explaining whether 10 Google Reviews can help improve your rankings. The Eurisko team says, “Getting more customer reviews is not just about improving your search visibility (rankings). The bigger picture is the perceived value of your products and services in the eyes of the customer. We all look at customer reviews, whether we’re on Google, Amazon, ProductReview.com.au or wherever. A 2020 study by Capterra revealed... [...]

In his latest video ‘How Google Uses NLP and How You Can Too with Your SEO’, Nel Patel explains how you can improve your SEO strategy with NLP. He says, “Have you noticed that when you search on Google, in most cases, they know what you’re looking for? It’s because they’re using NLP. NLP stands for Natural Linguistic Processing. This helps Google understand that when you search for terms like Apple, are you actually looking for the food or the computer company that sells phones. They use NLP in their algorithm updates just like BERT and MUM. Here’s a rough... [...]

Video SEO refers to optimizing your videos to be indexed and rank well on the search engine results page for relevant keywords. iloveseo.com contributor Brian Harnish has published an in-depth guide on building a video SEO strategy. He says, “Let’s dive into the steps you need to take to create a strong video SEO strategy for your business. 1. Choose a Platform After you have identified your key objectives, it’s important to choose a platform that will best fit those needs. If you are looking to drive more traffic to your site, then you should probably stick with a platform like YouTube.... [...]

Search Engine Journal contributor Kristi Hines has published an article explaining whether internal links are a Google ranking factor. She says, “Google’s documentation about how search works and its starter guide on how site owners can help Google understand their content explain internal links’ importance. You can also find advice on Twitter and YouTube from Google representatives about optimizing internal links to help Google determine the most critical pages on your website. Internal links are a part of the ranking factors that help determine where your webpages will rank in search... [...]

How are you doing with SEO? There’s a new 50 Point SEO Audit that will guide you through a systematic audit of your site to verify that your SEO is up-to-date or point out where you can make improvements. 50 Point SEO Audit is a new set of 48 videos in 15 complete modules showing you how to find out why your site isn’t ranking on Google and what you can do to fix it. It’s a proven SEO course with a high rating, with lots of positive, real testimonials. 50 Point SEO Audit shows you how to find and fix ranking problems on Google for any of your sites using simple SEO techniques. Even... [...]

A well-designed SEO strategy can help you grow your online presence. During the holidays too, SEO can play a pivotal role in the sales process. Search Engine Land contributor Maria White has published an article featuring five SEO best practices for Black Friday and the holiday season. She says, “In this article, we will go over some SEO tips that will help you navigate this holiday season and plan for the next. 1. Create dedicated landing pages for Black Friday  To increase visibility for Black Friday and Cyber Monday-related search searches, it is advantageous to build a dedicated evergreen... [...]

SEO is the backbone of any business. It helps in promoting the products and services to the ones who are looking for it on the Internet. MOZ SEO expert Cyrus Shepard has published ‘The 7-Day Quick Start Guide to SEO + Cheat Sheet’. He says, “The Quick Start Guide includes seven days of actions to check the SEO health of your site while putting you on the path of sustained improvement. To make it actionable, the Quick Start Guide is short and sweet, but if you want something even more compact, we also created the SEO Quick Start Guide Cheat Sheet. This serves as a one-page sheet... [...]

Google’s helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience. This update requires quality content and a strong SEO strategy too. MarketingProfs contributor James De Roche has published an article featuring five SEO mistakes that should be avoided to meet the helpful content update guidelines. He says, “Here’s what the traps are—and what to do instead. 1. Longer content isn’t always better content Since the “skyscraper technique” has become the norm, marketers have become increasingly focused... [...]