The term redirect means that users are automatically directed to web page B when calling up web page A without having to make any entries. Search Engine Journal contributor Vahan Petrosyan has published ‘A Technical SEO Guide to Redirects’. He says, “When we talk about a redirect, what we’re talking about is a server response. It’s a response to a request for a URL. If the URL exists at a different URL (because it was moved), the server tells the user agent that the URL request is being redirected to a different URL. The response code for a changed URL is usually in the form... [...]
Archive for the 'Search Engine Marketing' Category
Search Engine Watch has published ‘The Essential Guide to Backlink Building for SEO’ sharing useful insights on improving SEO. The SEW team says, “Not all backlinks are good backlinks. But how do you tell the good from the bad? If you’ve fine-tuned your site content but still aren’t getting the results you want, odds are you need a backlinking strategy. This guide explores how SEO backlinks work, why Google scrutinizes their quality, and how a thoughtful link-building strategy can boost your online visibility. To find out more, download the copy of this guide.” The Essential... [...]
This is a reminder for the Search Engine Journal webinar to be held on October 19. With Google’s latest update, Helpful Content, it’s more important than ever to make sure your website delivers compelling, helpful content to users. Search Engine Journal is hosting a webinar ‘How to Adapt to Google’s Helpful Content & Core Updates’ on Wednesday, October 19, 2022, at 2.00 pm ET. The SEJ team says, “Discover how to adjust your content production to maximize results. You’ll Learn: How to create helpful content for Google. How to scale authority and leverage your subject... [...]
MOZ has published a new episode of the Whiteboard Friday series ‘How to Get Buy-In for Your SEO Projects’ featuring Shawn Huber. The MOZ team says, “In this week’s Whiteboard Friday episode, Shawn walks you through four steps to overcome the challenge of gaining prioritization for your SEO projects, and how to connect your initiatives with a business’s timelines and goals.” MOZ [...]
This is a reminder for Digital Marketing Institute’s webinar scheduled on October 18. Data science can uplift your website’s user experience by deriving insights from the customer behavior and preferences data. Digital Marketing Institute is hosting a webinar ‘How Data Science Can Boost SEO Strategy in 2023’ on Tuesday, October 18, 2022. The DMI team says, “Join the Digital Marketing Institute on the 18th of October, as we bring you a one-in-a-lifetime opportunity, for free! Hear from not one but two digital marketing greats. Neil Patel and Chris Penn will be guiding... [...]
Search Engine Journal has made available the replay of its webinar on ‘3 Steps to Perfect SEO Content Creation’. Heather Campbell says, “Here is a summary of the webinar. To access the entire presentation, complete the form. Key Takeaways Use human-first content. Focus on the user and how you can help them. Ensure that your content leaves them with takeaways. Topic Clusters answer not only one question but all the questions that the searcher might have. Tap into Subject Matter Experts (SMEs) to increase your Expertise, Authoritativeness, and Trustworthiness (E-A-T) score, gain... [...]
MOZ contributor Morgan McMurray has announced the availability of a new chapter on ‘Enterprise SEO’ as a bonus chapter for the New Professional’s Guide to SEO. She says, “Managing the on- and off-page optimization tasks for a large business’s website (or websites) is only part of the battle for enterprise-level SEOs. In order for your SEO tactics to be successful, you also need to consider the bigger operational and interdepartmental workflows and priorities that will come into play. With all that in mind, this chapter will help you: Break silos and create a culture... [...]
Rank Ranger has published the latest episode of the In Search SEO podcast ‘How to Explain the Value of SEO to Your Clients in Three Easy Steps’. The Rank Ranger team says, “Have you ever struggled to justify the value of SEO to your clients? If so, you need to listen to today’s episode with a major SEO nerd who has a side gig renting out glamping campers on Airbnb. She’s spoken at various search marketing conferences around the US. And has been named as one of the top 10 Women in SEO. A warm welcome to the In Search SEO podcast, the president of Pam Ann Marketing and... [...]
There are several elements you need to take care of when it comes to search engine optimization. Different types of titles can help you better optimize your content for SEO. Watch Google Search Central’s latest video ‘How I learned to debug troubled titles’ to better frame your titles. The Google team says, “Martin and guest Luke Davis, Technical SEO Specialist at Impression, discuss a case study where multiple pages showed duplicate titles, a problem when looking to optimize a website for search engines. Learn how Luke figured out it was a JavaScript rendering issue on... [...]
Search Engine Journal’s ‘Real-World SEO: How People Search, Shop & Buy Online’ webinar replay is available. Heather Campbell says, “Most content is not driving conversions because it does not address how people search, their buying questions, nor what motivates those real people to buy. On September 21, I moderated a webinar by Duane Sprague, Chief Marketing Officer of Shopper Approved, and James Arnold, Co-Founder of Answerbase. They showed how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly... [...]