Jerry Low says, “Writing content, or copywriting, is as much an art form as it is a skill. While you want to engage readers with snappy imagery, it’s also important that you publish content that is packed with elements that will help you improve your website’s ranking. SEO stands for Search Engine Optimization, and these three letters are responsible for a world of stress and confusion among online businesses, especially those who don’t have a tech guru on staff. Whether writing for your website, blog, or social media page, there are some basic fundamentals which will help... [...]

Joshua C. Farley says, “Everyone longs for the traffic that the first page of Google can equate, but getting there often seems elusive. With continued releases from Google that change how a page ranks, pursuing better rankings can seem like an illustrious time trap for most businesses. Yet successful businesses know that regardless of the potential pitfalls, the opportunity is worth the cost. So if it is worth the effort, then it is important that your investment of time and resources is not penalized by Google. Why White-Hat SEO? While some companies (even some SEO agencies) utilize gray... [...]

Rieva Lesonsky says, “Are you doing all you can to market your retail store to local shoppers? One easy way to get more customers into your store is to focus on your local search rankings. Local search is becoming increasingly important for business marketing because more and more people are conducting online searches on their mobile phones rather than on desktop computers. This is especially common when people are looking for local retailers with whom to do business. Whether we’re out and about or sitting on the couch, most of us quickly reach for our phones to look up the location, hours... [...]

We found this infographic through the Huffington Post. Source: 99 MediaLab 99 MediaLab  [...]

Jayson DeMers says, “If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t. So what are those habits? Here are a few of them. 1. They study the news and strategy like crazy Few things change more than SEO. It seems as though every week, we read about a new algorithm update or a change that Google is testing. That’s why it’s important that you keep up with the latest news in SEO. Otherwise,... [...]

Jayson DeMers says, “It’s almost impossible to see any meaningful search engine optimization (SEO) results without spending some time building and honing your inbound link profile. Of the two main deciding factors for site rankings (relevance and authority), one (authority) is largely dependent on the quantity and quality of links pointing to a given page or domain. As most people know, Google’s undergone some major overhauls in the past decade, changing its SERP layout, offering advanced voice-search functionality and significantly revising its ranking processes. But even though its... [...]

John E Lincoln says, “If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t. So what are those habits? Here are a few of them. 1. They study the news and strategy like crazy Few things change more than SEO. It seems as though every week, we read about a new algorithm update or a change that Google is testing. That’s why it’s important that you keep up with the latest news in SEO. Otherwise,... [...]

Jim Yu says, “SEO is now a digital marketing activity used by 94 percent of marketers, and it’s estimated that companies will spend just over $65 billion on SEO in 2016. Yet despite the increasing usage of and growing investment in this digital marketing channel, measuring the ROI of SEO efforts can still present a considerable challenge for marketers. For brands to maximize the impact of SEO, they need to be able to communicate the value of their efforts and show their CMO just how well SEO is performing. It is only with this evangelism that digital marketing departments will be able to... [...]

Ayaz Nanji says, “Having duplicate content is the most common major SEO issue on websites, according to recent research from SEMrush. The report was based on anonymous data collected via SEMrush’s Site Audit tool on 100,000 websites and 450 million pages. Some 50% of the websites examined had duplicate content. Other common serious search engine optimization issues include duplicate title tags (present on 35% of sites examined), broken internal links (35%), duplicate meta descriptions (30%), and broken external links (25%). Check out the infographic for more findings from the report”. The... [...]

Marcus Miller says, “Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working — and often, more importantly, provide the SEO with an early warning system if something is not moving the needle as expected. KPIs also provide a means to illustrate success to your clients (or company higher-ups if you’re in-house). Typical... [...]