John Hingley says, “Search engine optimization can be one of the most important KPIs at a company, especially when online traffic is the number one source of new customers. The more customers that naturally find you on search engines, specifically Google, the less you have to spend advertising to get them in your door. And advertising can be an expensive way to get new customers, especially on search engines when you’re in a constant battle with the big boys. At my company, we dove into our own SEO KPIs and developed a strategy for gaining in the search results because we’re... [...]

John Hingley – Dasheroo staff says, “Search engine optimization can be one of the most important KPIs at a company, especially when online traffic is the number one source of new customers. The more customers that naturally find you on search engines, specifically Google, the less you have to spend advertising to get them in your door. And advertising can be an expensive way to get new customers, especially on search engines when you’re in a constant battle with the big boys. At my company, we dove into our own SEO KPIs and developed a strategy for gaining in the search results... [...]

Justin R. Brown says, ““Set it and forget it” will be the death of any marketing team. As consumption and technology trends change over time, marketing teams need to ensure their outreach practices are meeting the demands of today’s consumers in a way that will have a positive effect on the company. Many of today’s marketing practices have been around in one form or another for decades. The question is, is your current approach standing up to today’s digital demands? Consider these four current mainstays of successful digital marketing to see if your efforts measure up. Search Engine... [...]

Brian Pittman says, “Google’s Panda 4.2 algorithm rollout, which began over the weekend, continues Google’s commitment to rewarding high-quality, user-focused content with higher rankings. Here are three easy tips for optimizing your PR content for better results: 1. Go long. Many PR pros got used to writing short content because press release services provided a surcharge if copy ran over 400 words. Google now scans short content and assumes it doesn’t contain much useful information. The result is that shorter content doesn’t rank as well. It’s now better to “go long,” says... [...]

Borrowing from the old saying, If Google ain’t happy, ain’t nobody happy. That is, if Google doesn’t like your site, you aren’t going to like your results. That’s a sad fact of online marketing life these days. No matter how much work you put into your site, without Google sending you traffic, your results may leave a lot to be desired. Luther Landro experienced this rejection by Google first hand, after a long period of Google. He analyzed his site to determine what could be the problem. He found it. It didn’t look major on the surface, but when he fixed it,... [...]

The EpicWin University, founded by Travis Morgan, has just released Freedom Academy, which they say fulfills the promise of the headline. The goal of this new training is showing you how to do Video SEO, ranking videos so they appear on page 1, and doing it in a way that doesn’t require: 1. Making your own videos, unless you want to. 2. Appearing in your videos, if you make them, unless you want to 3. Recording your voice, unless you want to 4. Writing any scripts, unless you want to. You are simply ranking videos, and using them to build your business. The comprehensive training of Freedom... [...]

James Gurd says, “In this blog I explain 10 recommendations for your local SEO program, based on research and my own experience of planning and implementing local SEO strategies for B2B and B2C retailers. Search engines have been working hard on fine-tuning their algorithms to provide high quality search results based on location. Google is the best covered in the industry, with its Pigeon update launching in July 2014 and rolling out to UK, Canada and Australia in December. Use the links if you want to learn more about the update. It’s one thing to know that local search is important... [...]

Joshua Zamora has just released his new software, SocialRobot. This new tool, under your guidance, automates setting up accounts on social media sites with one click.Then you use it to automatically create high-quality social bookmarks to any URL of your choosing, using your accounts. Since it supports over 500 social media sites, this can be a major part of your SEO campaigns. It is easy to use; it works quickly; and once you set it up, it requires very little time from you. Here are some of the specifics: ■ You select the social sites you want to use in just a few clicks ■ You can have multiple... [...]

Last Summer, Donald VanFossen released software (a WordPress plug-in) that shook up the SEO process. It improves your standing on the SERPs (Search Engine Results Pages). He called it: SERP Shaker. It lets you avoid the tedious, long hours building a single site, hoping it will start ranking sometime down the road. Build multiple sites in the time it used to take to build one. You can build sites in multiple niches. When you find a niche that is generating the results you want, you home in on that niche and build multiple sites in the niche, related niches and sub-niches that complement each other.... [...]

About 6 months ago, Walt Bayliss released his popular video distribution software, Hydravid. Many marketers who recognize the importance of having their videos seen by a wide audience are using this software to syndicate their videos to websites around the world. Now, he has just released Hydravid Xray/u>, a companion program that lets you analyze the competition for your keywords. In mere seconds, it searches competitive videos and shows you key performance measures for them, such as: • Number of views • Number of Likes and Dislikes • Date Published • The user who published it •... [...]