The latest ‘SEO Book’ blog post is titled “SEO Discussions That Need to Die”. Neyne say, “Sometimes the SEO industry feels like one huge Groundhog Day. No matter how many times you have discussions with people on the same old topics, these issues seem to pop back into blogs/social media streams with almost regular periodicity. And every time it does, just the authors are new, the arguments and the contra arguments are all the same. Due to this sad situation, I have decided to make a short list of such issues/discussions and hopefully if one of you is feeling particularly inspired by it... [...]
Archive for the 'Search Engine Optimization' Category
The latest article on HubSpot blog is titled “7 Common (and Dangerous) Misconceptions About SEO”. Meghan Keaney Anderson says, “With regular algorithm updates and new factors influencing search all the time, search engine optimization is a bit of a moving target these days. Add in the level of nuance that tends to surround search rank and you’ve created a perfect storm for misunderstanding and misattribution. Does factor X directly affect rank or merely influence it? What are the differences among Google+, Google’s +1s, and Google Authorship when it comes to... [...]
The latest ‘Econsultancy’ blog post is titled “Nine of the best examples of content marketing from 2013”. Graham Charlton says, “While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game this year, and there are some great examples around. i’ve asked agency and client side marketers, as well as the Econsultancy editorial team for their favourite examples of content campaigns and strategy from the past 12 months”. Nine of the best examples of content marketing from 2013 ‘Econsultancy’... [...]
The latest ‘Econsultancy’ blog post is titled “2014: the mobile SEO timebomb”. Chris Liversidge says, “Over the last four months, Google has been ramping up its publicity of a more aggressive target for mobile site performance: sub one second page load times. Enforcement of this aspiration comes from Google’s usual source: algorithmic rewards for sites achieving this goal. You just need to look at how industry commentary has exploded around site speed issues over the last couple of years to see the impact this strategy has had”. 2014: the mobile SEO... [...]
The latest article on Mark Ling’s ‘Affilorama’ blog is titled “5 Negative SEO Techniques That Could Hurt Your Website”. Radhika says, “If you have been in Internet marketing long enough, you know you need to understand the magic of SEO. You should at least have a working knowledge of how “doing SEO” brings traffic to your site and helps it move up in the world of rankings and relevance. With this in mind, you have probably mapped out an SEO strategy for your site (if you haven’t you really should!). You’ve planned and executed and planned some more and then one day …... [...]
The latest article on ‘Business 2 Community’ is titled “How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide”. Jasmine Henry says, “Great SEO isn’t really a standalone practice anymore. In fact, it’s really difficult to seperate search engine optimization from social media and content marketing, because these three factors form the pillar of a modern inbound marketing strategy. Keyword research and optimization can improve the performance of your SEO blog posts in search, while social media shares send a clear message to Google that your content is quality. You... [...]
The latest ‘Econsultancy’ blog post is titled “What are ‘nofollow’ tags and when should they be used in SEO?”. David Moth says, “‘Nofollow’ tags are an HTML attribute that tells search engines not to pay any attention to links that appear on a webpage. It was created in 2005 by the major search engines as a way of combatting link spam and dodgy SEO practices, though its impact in helping to win that fight is debatable. Recently I’ve had a few conversations around the use of nofollow tags so thought it would be helpful to give an overview of why they’re... [...]
Simon Crabb has been researching what it takes to get information indexed by Google. That’s important because if Google doesn’t index it, the number of readers drops dramatically. As a systematic experiment, he chose a phrase (“slick and rigorous”) that had not been targeted on any site previously, and went to work trying to target it. He tried many techniques to get his webpage indexed, most of which failed. He documents his process and how he succeeded in his Slick and Rigorous Case Study. He found that conventional wisdom is mistaken about what it takes. And he found... [...]
The latest article on ‘Business 2 Community’ is titled “20 of the Most Important SEO Blogs Online”. Pat Owings says, “Nowadays every person with a computer, an Internet connection, and an opinion has a blog, declaring themselves an authority on whatever topic or segment of an industry strikes them. What authority on that subject do they really have? Some actually do, but most do not. For the ones that have genuine authority and knowledge, which ones are the best to read? When it comes to SEO blogs, here are 20 of the most important search engine optimization (SEO) blogs available... [...]
The latest article on ‘Business 2 Community’ is titled “The 10 Most Cringe-Worthy SEO Myths Ever Told”. Pat Owings says, “Dragons, princesses, demi-gods, and epic battles are all fine and good if you’ve willingly tuned into HBO’s Game of Thrones for an hour of entertainment. They’re not so amazing if you’re a professional who’s continually trying to defend your craft to dubious onlookers. You probably know what you’re talking about. Your wife, your friends and even your boss may think that SEO is less like on and off-page optimization, and more like black magic... [...]