The latest article on HubSpot blog is titled “Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends”. Rachel Sprung says, “Doesn’t it seem like every time you turn around there’s a new SEO update? You keep hearing about hummingbirds and pandas and penguins, but what the heck does it mean? (And what do these animals have to do with search engine optimization?) It can be very confusing to stay up to date with everything going on in the world of SEO. It may be even harder if you’re not an SEO expert who understands the terminology of... [...]
Archive for the 'Search Engine Optimization' Category
The latest MOZ blog post is titled “Knowledge Graph 2.0: Now Featuring Your Knowledge”. Dr. Peter J. Meyers says, “Sometime in January, Google quietly rolled out a change that I believe could revolutionize organic search. Currently, the impact is limited, and it may take months or years for the full effect to be felt, but the underlying shift is fundamental to the future of the Knowledge Graph and the delicate symbiosis between Google and webmasters“. Knowledge Graph 2.0: Now Featuring Your Knowledge MOZ Blog [...]
The latest MOZ blog post is titled “Getting Reviews the Right Way for Local Businesses”. Cate Morris says, “They’re the bane of every business that relies on local traffic: reviews. The worst part is having no reviews or those that have been filtered out. In this post, Kate Morris explores how to get reviews that meet guidelines and grow your business“. Getting Reviews the Right Way for Local Businesses MOZ Blog [...]
The latest MOZ blog post is titled “How Can Mobile SEO Help my Non-Mobile or Local Business?”. Rand Fishkin says, “We’re often hearing about how mobile search volume is catching up to (or even overtaking) desktop search volume, so what do we do? The answer is more nuanced than you might think, and in today’s Whiteboard Friday, Rand shows us a few ways forward“. How Can Mobile SEO Help my Non-Mobile or Local Business? MOZ Blog [...]
The latest article on HubSpot blog is titled “How to Monitor and Improve Your Site’s Load Time”. Lisa Toner says, “Have you ever done a Google search? Silly question, of course you have! Picture this scene for a moment — you type in your search term, Google spits back a gazillion results for you, you sift through the first page or two of results, and if you don’t find what you’re looking for, you’ll probably try changing up your search terms and go again. Sound familiar? But what happens if you find the exact website you’re looking for at the top... [...]
The latest ‘SEO Book’ blog post is titled “Handling Objections From SEO Clients”. Peterd says, “If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to get and maintain rankings. In this post, we’ll take a look at the challenges and common objections the SEO faces when working on a client site, particularly a client who is engaging an SEO for the first time. The SEO will need to fit in with... [...]
The latest article on ‘Website Magazine’ is titled “E-Commerce Profiles in Site Performance Optimization”. Pete Prestipino says, “One of the most pressing concerns for online retailers is maintaining a high-level of performance – particularly during the high-traffic holidays. There is, of course, no shortage of solutions on the market to support merchants in alleviating (or at least minimizing) the issue, but it’s often more useful to see how engaging in an initiative to optimize and speed up a brand’s website actually works and what it could mean for your digital... [...]
The latest ‘SEO Book’ blog post is titled “Keep Visitors Coming Back”. Peterd says, “Facebook. A mobile phone. Email. How often do you check them? Many of us have developed habits around these services. The triggers that help create these habits can be baked in to the design of websites. The obvious benefit of doing so is that if you create habits in your users, then you’re less reliant on new search visitors for traffic. How To Build Habit Forming Products I recently read a book called “Hooked: How To Build Habit Forming Products” by Nir Eyal. Eyal is an entrepreneur who has built... [...]
The latest ‘Econsultancy’ blog post is titled “19 technical SEO considerations you should look at today”. Kumail Hemani says, “You already know things are changing in SEO, old tactics that worked perfectly in the past before don’t work now and more of the same old blah blah blah… Yes, we all know all that. But now what?! How do I rank my keywords? How will I make the website better? How will I get the traffic and bring leads to my website? If you want to rank your website on ‘one word’ and ‘two word’ (highly competitive) keywords,... [...]
The latest article on HubSpot blog is titled “How to Unleash Technical SEO as Your Website’s Secret Weapon”. Helen Overland says, “As marketers, we understand search engine optimization (SEO) as a highly important technique used to increase website traffic and help enter leads into the sales funnel. Great. Everyone should get on board, right? Not so fast. SEO can be a very lucrative endeavor, helping to generate leads and ultimately increase the bottom line. But why jump blindly into the melee? Marketers generally have a cursory understanding of SEO – it helps websites... [...]