The latest article on HubSpot blog is titled “How to Optimize Your Page Titles for Mobile Search”. Rebecca Churt says, “Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts. According to the Mobile Movement, a study by Google, 77% of smart phone users visit search engines. And page titles are the... [...]
Archive for the 'Search Engine Optimization' Category
The latest ‘SEO Book’ blog post is titled “Optmizing Against Competitors”. Peterd says, “You’ve got to feel a little sorry for anyone new to the search marketing field. On one side, they’ve got to deal with the cryptic black box that is Google. Often inconsistent, always vague, and can be unfair in their dealings with webmasters. On the other side, webmasters must operate in competitive landscapes that often favour incumbent sites, especially if those incumbents are household names. Sadly, much of the low hanging search fruit is gone. However, there are a number of approaches to optimization... [...]
The latest ‘Econsultancy’ blog post is titled “What kind of user experience ranking signals does Google take notice of?”. Chris Lake says, “There has been a lot of talk lately about responsive web design, and a number of questions have arisen about how Google perceives sites that go down this route. Matt Cutts said responsive design “won’t harm rankings”. Given that Matt isn’t in the habit of telling everyone how to win at SEO, I think this is as close to an endorsement as we’re going to get. ‘Responsive’ is pretty much used as a byword for ‘mobile... [...]
For the past 9 years, Matt Callen and his team have developed a number of products, many of them directed to the challenge of SEO in a changing marketplace. Their goal has always been a replicable system for ranking websites. In their pursuit of this goal, they have created dozens of SEO software programs, linking networks, SEO services, and traffic-getting products. SEO is their obsession. Today, at 12 Noon EST, they are releasing Rank Recon. This is brand new SEO and competition analysis software that has dome a good job of reverse engineering Google’s algorithm for ranking sites. It shows... [...]
The latest post on ‘Copyblogger’ Blog is titled “Why Your Site’s Search Rank May Be Falling (And 4 Simple Ways to Fix it)”. Demian Farnworth says, “ This isn’t supposed to be happening. Your 8-year old website with the domain registered 10 years out is getting outranked by websites less than a year old with auto-renewal on. And you thought the age of your website meant authority. But the problem is this: domain age alone doesn’t grant you authority, and your domain registration strategy doesn’t impact your search rankings quite like you think it might. Your site’s content... [...]
The latest ‘SEO Book’ blog post is titled “Measure For Business Benefit”. Peterd says, “Matt Cutts is just toying with SEO’s these days. Going by some comments, many SEOs still miss the big picture. Google is not in the business of enabling SEOs. So he may as well have a little fun – Matt has “called it” on guest posting. Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging... [...]
The latest MOZ blog post is titled “Personas: The Art and Science of Understanding the Person Behind the Visit”. iPullRank team says, “With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step“. Personas: The Art and Science of Understanding the Person Behind the Visit MOZ Blog [...]
The latest MOZ blog post is titled “Moz’s 2013 Year in Review: More Than You Ever Wanted to Know About Moz, and Then Even More”. Sarah Bird says, “Time for the 2013 end-of-year wrap-up. You can read Rand’s 2012 wrap-up here. The “T” in TAGFEE is for “Transparency,” so let’s get this show started. This is a long post. Here are some convenient links to whatever tickles your fancy: Four Big Investments in 2013 Community & Customers“. Moz’s 2013 Year in Review: More Than You Ever Wanted to Know About Moz, and Then Even More MOZ Blog [...]
The latest article on ‘Business 2 Community’ is titled “Five Powerful Offline SEO Tactics”. Phil Singleton says, “SEO is not just something that you do through a keyboard. There are many offline tactics and actions you can take that may help with your website’s search engine visibility. Registered Trademark: Kansas City SEO® 1. Register your trademarks with the USPTO. While there is no data or study correlating higher organic rankings with trademark registration, there is substantial data and many studies that point a possible correlation between online brand strength... [...]
The latest MOZ blog post is titled “Top Strategies, Salaries and Tools Revealed: Industry Survey Results 2014”. Cyrus Shephard says, “”Late last year we set out to discover the top tools, tactics, and trends of the online marketing world. With the help of our partners, over 3700 participated in this year’s Industry Survey. Today, Moz is proud to present the results“. Top Strategies, Salaries and Tools Revealed: Industry Survey Results 2014 MOZ Blog [...]