The robots meta tags and the x‑robots-tag intimate the search engines to crawl and index your website. You need comprehensive knowledge of both these SEO elements to use them in best possible manner. Ahrefs contributor Michal Pecánek has published a short guide on Robots Meta Tag & X‑Robots-Tag to help you understand and use these tags for better SEO. Pecánek says, “In this guide, you’ll learn: What a robots meta tag is Why the robots meta tag is important for SEO The values and attributes of a robots meta tag How to set up the robots meta tag What an X‑Robots-Tag is How... [...]
Archive for the 'Search Engine Optimization' Category
Artificial Intelligence (AI) has become a crucial component in how search engines rank pages. By understanding and implementing the AI technology for search engine optimization, you can achieve better results. Digital Marketing Depot team is hosting a webinar on ‘Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI’ on Tuesday, October 8, 2019 at 1.00 pm EDT. DMD team says, “Join us as we walk through real-life examples of how brands have successfully leveraged AI to help guard their brand across channels, as well as protect and monetize what’s... [...]
Screaming Frog’s Freddy Barnes has published a free guide on search engine optimization. It is called ‘The Beginner’s Guide to SEO Competitor Analysis’. Barnes says, “Unless you’re lucky enough to operate in a monopoly, competition will be an everyday part of your business. Online is no different. Knowing who you’re fighting for visibility in SERPs is the first step to building a watertight SEO strategy. This post will explore how to find your competitors and analyse their backlink profiles. If all goes to plan, you’ll find weaknesses you can exploit and strengths... [...]
In-depth knowledge of SEO can help you to understand and cope with changing search engine algorithms and continue to receive continuous flow of web traffic. Search Engine Journal contributor Helen Pollitt has shared ten ways to help you improve your SEO skills. Pollitt says, “This article sets out some alternative methods of testing your existing knowledge and making you a well-rounded SEO. 1. Reddit You need no introduction to Reddit, if you are within the digital marketing industry you are likely already familiar with it. However, you might not be aware that it’s a great educational tool... [...]
A strong SEO strategy helps you to improve your website’s overall searchability and visibility which results into better business performance. You have to be very careful in crafting your search engine marketing strategy that can help you to influence the search engines and achieve better results. Craig Campbell has published a new podcast ‘Common Mistakes with Technical SEO’ featuring Arnout Hellemans. Campbell says, “Today we’re going to talk about what you do and some of the most common things that you see when you are hired as a consultant. Some of the common mistakes... [...]
Quality content, targeted keywords, meta title, meta description, backlinks and social media are the ingredients of a strong SEO strategy. To make sure that your site makes it to the Google search result pages, you need to keep your strategies in congruence with the algorithms. Exposure Ninja’s Tim Cameron has published a YouTube video showing how to write page titles and meta descriptions for search engine optimization. Cameron says, “People often ask me what the first thing I optimise on a website is, and 99% of the time it’s the page titles and meta descriptions. These... [...]
SEO consists in telling the search engines what your site is all about and convincing them that your site’s information will be helpful to their customers. Giving the search engines the most helpful information about your site in a format that they find easy to process give you an advantage over sites that leave search engine rankings to chance. Schema Markup is a systematic way of telling the search engines what the site is about and what content it has. With this information the search engines can index the information on the site more accurately and more completely. There is a standard... [...]
Google has published a new guide ‘Understand the JavaScript SEO basics’ to help webmasters and marketers effectively use JavaScript to improve their search engine optimization. The Google team says, “JavaScript is an important part of the web platform because it provides many features that turn the web into a powerful application platform. Making your JavaScript-powered web applications discoverable via Google Search can help you find new users and re-engage existing users as they search for the content your web app provides. While Google Search runs JavaScript with an evergreen... [...]
The MOZ team has published new Whiteboard Friday video titled ‘Aren’t 301s, 302s, and aanonicals all basically the same?’ featuring Dr. Peter J. Meyers. In this video, Dr. Meters explains the impact of bots on page rank and SEO. The MOZ team says, “They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. And in the case of this Whiteboard Friday, it repeats once every two years as we revisit a still-relevant topic in SEO and re-release an episode that’s highly popular to this day. Join... [...]
The search engine optimization is an essential process for every organization as it leads you to be seen by hundreds and thousands of prospective customers. When you outsource your SEO task, it is important to know about how it is being priced by various agencies. The KnowTechie contributor Alma Causey has shared an article highlighting how the SEO pricing works. Causey says, “As per a comprehensive analysis posted by Search Engine Land in 2017, 40% of businesses that had SEO contracts were paying under $1,000. From a broader perspective, what this essentially means is paying... [...]