Ahrefs has published a new video ‘The Digital Marketing Industry’s Biggest Myths Exposed’. The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI content, we break down which myths hold up—and which fall apart.” Ahrefs [...]
Archive for the 'SEO Tips' Category
In 2025 and beyond, SEO remains essential for improving online visibility and driving organic traffic to websites. As search engines evolve, staying ahead with optimized strategies will be key to maintaining a competitive edge and reaching target audiences effectively. Search Engine Journal contributor Greg Jarboe has published an article featuring 10 strategic SEO insights and tactical advice for 2025 and beyond. He says, “According to Sun Tzu, an ancient Chinese military strategist, “Tactics without strategy is the noise before defeat.” And far too many SEOs have spent too little time... [...]
Enterprise SEO platforms provide comprehensive tools for large-scale website optimization, offering insights into search engine performance, keyword rankings, and competitive analysis. MarTech has published ‘Enterprise SEO Platforms: A Marketer’s Guide’. MarTech’s latest publication of “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. The 78-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges. In this report you will... [...]
Amazon SEO focuses on optimizing product listings with relevant keywords, compelling descriptions, and high-quality images to improve discoverability. By aligning with Amazon’s A9 algorithm, sellers can boost rankings and drive sales effectively. Search Engine Land has published ‘Amazon SEO: A comprehensive guide’. Robyn Johnson says, “Amazon’s search engine operates unlike any other, prioritizing conversions over clicks. To succeed, sellers and marketers must master the nuances of Amazon SEO – where indexing, sales performance, and strategic advertising come together... [...]
A marketing calendar is essential for strategic planning, ensuring consistent content delivery and alignment with key campaigns. It enhances efficiency, keeps teams organized, and maximizes the impact of marketing efforts. Search Engine Journal contributor Shelley Walsh has published an article featuring the free marketing calendar 2025 with a template to plan your content. She says, “Below, we have listed some of the major holiday highlights for 2025. We have also compiled a free spreadsheet that lists many obscure awareness days to help you plan content in any niche. The full marketing... [...]
Ahrefs has published a new video ‘How Shopify Used Google to Build a $135B Business’. The Ahrefs team says, “In this video, I try to reverse engineer Shopify’s digital marketing strategy to understand how they become the $135B e-commerce giant they are today. We dive into their organic SEO strategy, Google ads, Facebook ads, YouTube marketing, and look into how these marketing activities may have impacted their revenue.” Ahrefs [...]
Ahrefs has published a new video ‘Digital Marketing Expert vs AI: Who Will Win?’. The Ahrefs team says, “Who’s better at digital marketing — a human expert or artificial intelligence? We put them to a head-to-head test to find out.” Ahrefs [...]
Toxic SEO links are low-quality or spammy backlinks that can harm your website’s search engine rankings. They often come from irrelevant, penalized, or manipulative sources and should be avoided or disavowed. Search Engine Journal contributor Ben Steele has published an article featuring six ways to avoid bad & toxic backlinks. He says, “The following are some of the most common types of unnatural links. Buying Or Selling Links There is nothing fundamentally wrong with paying for a link or exchanging some kind of product or service for a link as long as the nature of the relationship... [...]
Crawling errors occur when search engines fail to access or index a website’s content properly, impacting visibility and rankings. Resolving these issues ensures seamless indexing and enhances overall site performance. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘3 Tips for Crawling Errors’. The GSC team says, “Why is my website not indexing on Google Search? Googlebot may be experiencing errors while crawling your website. Join Martin Splitt from the Google Search Relations team as he dives into three tips website... [...]
The future of SEO in 2025 will center on AI integration, personalized search experiences, and optimizing for emerging technologies like voice and AR. Staying agile with evolving algorithms and delivering user-centric content will be crucial for success. Search Engine Journal contributor Shelley Walsh has published an article featuring SEO predictions for 2025 by 22 SEO experts. She says, “We asked 22 of the best practicing SEO professionals: In your expert opinion, what should SEO pros focus on in 2025 to maintain visibility and get results? 1. Focus On The Fundamentals Jono Alderson, Consultant... [...]