A marketing calendar is essential for strategic planning, ensuring consistent content delivery and alignment with key campaigns. It enhances efficiency, keeps teams organized, and maximizes the impact of marketing efforts. Search Engine Journal contributor Shelley Walsh has published an article featuring the free marketing calendar 2025 with a template to plan your content. She says, “Below, we have listed some of the major holiday highlights for 2025. We have also compiled a free spreadsheet that lists many obscure awareness days to help you plan content in any niche. The full marketing... [...]
Archive for the 'SEO Tips' Category
Ahrefs has published a new video ‘How Shopify Used Google to Build a $135B Business’. The Ahrefs team says, “In this video, I try to reverse engineer Shopify’s digital marketing strategy to understand how they become the $135B e-commerce giant they are today. We dive into their organic SEO strategy, Google ads, Facebook ads, YouTube marketing, and look into how these marketing activities may have impacted their revenue.” Ahrefs [...]
Ahrefs has published a new video ‘Digital Marketing Expert vs AI: Who Will Win?’. The Ahrefs team says, “Who’s better at digital marketing — a human expert or artificial intelligence? We put them to a head-to-head test to find out.” Ahrefs [...]
Toxic SEO links are low-quality or spammy backlinks that can harm your website’s search engine rankings. They often come from irrelevant, penalized, or manipulative sources and should be avoided or disavowed. Search Engine Journal contributor Ben Steele has published an article featuring six ways to avoid bad & toxic backlinks. He says, “The following are some of the most common types of unnatural links. Buying Or Selling Links There is nothing fundamentally wrong with paying for a link or exchanging some kind of product or service for a link as long as the nature of the relationship... [...]
Crawling errors occur when search engines fail to access or index a website’s content properly, impacting visibility and rankings. Resolving these issues ensures seamless indexing and enhances overall site performance. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘3 Tips for Crawling Errors’. The GSC team says, “Why is my website not indexing on Google Search? Googlebot may be experiencing errors while crawling your website. Join Martin Splitt from the Google Search Relations team as he dives into three tips website... [...]
The future of SEO in 2025 will center on AI integration, personalized search experiences, and optimizing for emerging technologies like voice and AR. Staying agile with evolving algorithms and delivering user-centric content will be crucial for success. Search Engine Journal contributor Shelley Walsh has published an article featuring SEO predictions for 2025 by 22 SEO experts. She says, “We asked 22 of the best practicing SEO professionals: In your expert opinion, what should SEO pros focus on in 2025 to maintain visibility and get results? 1. Focus On The Fundamentals Jono Alderson, Consultant... [...]
SEO writing combines strategic keyword use and quality content to improve a page’s search engine ranking, making it easier for audiences to find. It focuses on balancing readability with optimization techniques, ensuring content is both engaging and search-friendly. HubSpot contributor Courtney Feairheller has published an article featuring 13 tips on writing blog posts that rank on Google. She says, “Without SEO, your content is less likely to rank highly on search engines. Ranking lower may hinder your ability to attract and engage with your target audience. It may also make your... [...]
This is a reminder for the CMI webinar to be held on December 18, 2024. Web growth strategies are essential for expanding online presence, attracting more traffic, and increasing user engagement. They help businesses adapt to evolving digital trends, ensuring sustained growth and competitive advantage. Content Marketing Institute is hosting a webinar ‘SEO Glow-Up: Web Growth Tactics to Start and Stop in 2025’ on Wednesday, December 18, 2024, at 2.00 pm ET. The CMI team says, “Now is the perfect time to evaluate your approach to web growth, SEO, and the broadening search experience... [...]
Links play a crucial role in organic search results by serving as a signal of authority and trust to search engines. High-quality backlinks from reputable sites can improve rankings, while poor-quality links may negatively impact performance. MOZ has published the latest Whiteboard Friday video How Links Impact Organic Results and Local Packs’ featuring Joy Hawkins. She says, “Hello, Moz fans. My name is Joy Hawkins, and today, I’m going to be talking about the world of link building as it pertains to local SEO. Now, in local SEO, we get... [...]
In 2025, SEO will be shaped by AI advancements, focusing on personalized, context-driven search experiences. With voice search and visual search gaining popularity, optimizing for diverse content formats and user intent will be critical for effective digital visibility. Search Engine Journal is hosting a webinar ‘SEO In 2025: Your Top Key Trends, Priorities, And Challenges’ on Monday, December 16, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight... [...]