Amberly Dressler says, “By this time in January most people have created a resolution or two – often focusing on their waste lines or bottom lines. Many Internet professionals, however, shouldn’t let the opportunity pass to resolve to improve their search rankings in quick but meaningful ways. Here are three quick SEO resolutions that almost anyone in an enterprise can own. 1. BE CURRENT Google+ is essentially a free, right-hand side listing in Google’s search result pages. Marketers (and the like) should ensure their company profile pages are up to date with phone numbers, website... [...]

Rand Fishkin says, “The beginning of the year marks the traditional week for bloggers to prognosticate about the 12 months ahead, and, over the last decade I’ve created a tradition of joining in this festive custom to predict the big trends in SEO and web marketing. However, I divine the future by a strict code: I’m only allowed to make predictions IF my predictions from last year were at least moderately accurate (otherwise, why should you listen to me?). So, before I bring my crystal-ball-gazing, let’s have a look at how I did for 2014“. 10 Predictions for the... [...]

Daniel Burstein says, “This blog post ends with an opportunity for you to win a stay at the ARIA in Vegas and a ticket to Email Summit, but it begins with an essential question for marketers… How can you improve already successful marketing, advertising, websites and copywriting? Today’s Moz blog post is unique. Not only are we going to teach you how to address this challenge, we’re going to offer an example that you can dig into to help drive home the lesson. Give the people what they want Some copy and design is so bad, the fixes are obvious. Maybe you shouldn’t insult... [...]

Derek Overbey says, “Get your business found by search engines and potential customers in the new year. In this two minute video, our Search Engine Optimization manager, Chipper, provides SEO tips for the New Year, including the importance of mobile, and search engines such as Bing and Yahoo! Get more marketing tips and tactics by subscribing to our weekly blog updates. © 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited”. SEO Tips... [...]

Josh Bachynski says, “Penguin is back at the forefront of many marketers’ minds now that the third iteration of the algorithm update has been released, and a rumor has begun circulating that you can weasel your way out of a Penguin penalty by simply submitting a disavow file. In today’s Whiteboard Friday, Josh Bachynski breaks down that argument and starts a realistic discussion to find the answer. While we (and, as you’ll see, Josh) don’t have definitive answers, we hope you’ll join in with your thoughts in the comments!“. Discussion: Can You Disavow... [...]

Motoko Hunt says, “The systems many international websites use to redirect their users can have a huge impact on global SEO. But does anyone wonder what that might be – and why should we care? Many international websites use some type of detection to redirect visitors to content that has been designed for a specific country and/or language rather than to let visitors choose on their own. While this may come from good intentions of great user experience, if not done right, it could cause some major issues for your site that will result in a huge loss of business opportunities. First, let’s... [...]

Isla McKetta says, “Oh no, another year-end roundup! But before you click away, let me sell you a little on why this is the roundup you actually want to read. You see, to compile the Moz Top 10 over the last year, we probably read 50 or more articles EACH WEEK, that’s around 100 articles for every issue. We then spent innumerable hours curating and culling until we could share with you the very best of those articles in the bi-weekly Top 10. So this is not just another listicle. This article is in fact the distillation of the very best content from all over the interwebs for the past... [...]

Chipper Nicodemus says, “SEO is an ever-changing industry and 2014 was no exception. Some of the biggest SEO happenings went down in 2014, so let’s review! Google’s Big Algorithm Updates Both of Google’s big algorithms, Panda and Penguin, got major updates in 2014 and both are moving to rolling updates. This means that in the future, there will be no release date for the algorithms, instead they will constantly roll out. Panda 4: In May of 2014, Google updated the Panda algorithm. This was the fourth major update to the content focused algorithm. Google also announced that the data refreshing... [...]

Trevoe Klein says, “At the end of every year, we compile a list of the very best posts and most popular and prolific people that have been published on the Moz Blog and YouMoz. It’s a really fun way to look back on what happened this year, and an insight-packed view of what really resonates with our readers. Here’s what we’ve got in store: Top Moz Blog posts by 1Metric score Top Moz Blog posts by unique visits Top YouMoz Blog posts by unique visits Top Moz Blog posts by number of thumbs up Top Moz Blog posts by number of comments“. The Best of 2014: Top People... [...]

Gianluca Fiorelli says, “Houston, we have a problem We SEOs, myself included, have a habit of almost always focusing our attention on what concerns us directly. We suffer what I call  SEOcentrism. Everything is SEO and, and everything ends in the sphere of influence of SEO, as if Search Marketing was a gigantic black hole. Content? Clearly, it is SEO and SEO should govern Content Strategy! Social Media? SEOs are those who really understand it!”. Stopping SEOcentrism: What Lego Can Teach All Web Marketers MOZ Blog  [...]