If you want people to find your site, the search engines can be your friend; that is, if you give them what they are looking for. SEO Holy Grail shows you how to do just that without any “black hat” methods. Everything you do is completely legitimate. Often you hear that you need a lot of good backlinks to be ranked high. But Leon Tran has been refining his SEO and has found that you don’t necessarily have to build a large set of backlinks to rank well. (Of course, good backlinks shouldn’t be looked down on. After trying this approach, Tran says he easily generated over... [...]

Jeff Rajeck says, “Econsultancy held its regular Digital Cream Singapore earlier this month and it was packed with digital marketing specialists from South-East Asia. Around 100 delegates, mostly from brands and other buy-side firms, got together to discuss the future of digital marketing. I was fortunate enough to be the moderator of the table concerned with my main area of interest – SEO, PPC, and social advertising. We covered topics ranging from how SEO and PPC should be integrated to what new and cool stuff people were doing with paid media on social platforms”. SEO vs. PPC: Three... [...]

Lindsay Kolowich says, “Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen. SEO is no exception: According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two. To make sure you’re all caught up with the latest and greatest in SEO, check outthe infographic below created by Neil Patel of Quick Sprout. It’ll walk you through the major changes SEO has undergone in the context of mindset, keywords,... [...]

Travis Bliffen says, “Many of the tasks involved in setting up, managing and running an SEO campaign can be quite time consuming. Thankfully, there are several tools that can be used to improve efficiency and automate some of the more tedious tasks that SEO professionals are required to do in order to stay atop the search engine result pages”. 10 SEO Tools to be Thankful For Website Magazine  [...]

Anthony Coraggio says, “I’m receiving more and more questions from clients about how best to leverage paid content distribution and paid social platforms (here referred to together as ‘paid promotions’). There’s a lot of reason for increased interest—as content production has ramped up in digital marketing, it has become harder and harder to stand out from the crowd and reach the audience you want. Facebook shutting down companies’ free lunch social distribution has only further pressed the issue—and sometimes you’ve simply maxed out on other paid... [...]

Pete Prestipino says, “It is easy to forget the degree to which design-related choices made for a website can impact everything else – from user experience and conversion, and apparently to search engine optimization initiatives as well. Website owners and ‘Net professionals that have content placed in tabbed areas or through “click-to-expand” javascript features (a design/UX approach which is less intrusive overall) are struggling to get that content into the search index at Google. In a recent Webmaster Hangouts video with Google’s John Mueller, the reason... [...]

MOZ team says, “Rand has talked many times about what he calls “serendipitous marketing,” where the work we do at the top of the funnel can take winding and often unexpected paths to conversions. One of the most common questions about content marketing, public relations, and other top-of-funnel efforts is how to prove their value. In today’s Whiteboard Friday, Rand offers up three ways you can attempt those measurements, along with a bit of perspective you can bring to your clients and higher-ups”. How Can the Value of Top-of-Funnel Channels be Measured MOZ Blog  [...]

Ellie Wilkinson says, “For SEOs, the battle to rank highest in the search results often comes down to survival of the fittest. But if you know how to size up your competition, you can gain the upper hand and become king of the jungle! Come on a SERP-fari in this Next Level video and try these three ways to use the Moz tools to out-hunt all the other lions“. Conquer Your Competition with these Three Moz Tools – Next Level MOZ Blog  [...]

Michael Hewitt says, “Since Google announced that it is considering HTTPS protocols as a ranking signal, SEOs have speculated on the real impact of having a secure connection to your page. Our analysis shows that HTTPS could be making a significant impact. Google officially announced that a HTTPS protocol is regarded as a positive signal to its algorithms in August 2014. A move, the search engine claims, that is designed to protect the safety, security and privacy of its users. Google stated that, as a ranking factor, HTTPS would have significantly less weighting than other known ranking factors,... [...]

Cyrus Shepard says, “Topic n. A subject or theme of a webpage, section, or site. Several SEOs have recently written about topic modeling and advanced on-page optimization. A few of note: Rand Fishkin’s What SEOs Need to Know About Topic Modeling & Semantic Connectivity Bill Sebald’s How To Work Relationships and Concepts Into Your Copy My own More than Keywords: 7 Advanced Concepts of On-page SEO The concepts themselves are dizzying: LDA, co-occurrence, and entity salience, to name only a few. The question is“How can I easily incorporate these techniques into my... [...]