Viral content is content that becomes extremely popular and is shared by many people on social media. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More’ featuring Brian Kearney. Loren Baker says, “As platforms evolve, so should our strategies. No one knows that better than Brian Kearney, a prominent content creator who gained over 100k Instagram followers in about a year. Brian joined me on the SEJShow to dig into his viral success and what it’s taught him... [...]

This is a reminder for the SEJ webinar to be held on October 25, 2023. A pillar page is a website page that provides a comprehensive overview of a topic. It’s a landing page that focuses on a key topic, resource, product, or service area. Search Engine Journal is hosting a webinar ‘How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters’ on Wednesday, October 25, 2023, at 2.00 pm ET. The SEJ team says, “We will unravel the differences between topic clusters and pillar pages, and how to structure them, giving you a clear roadmap for boosting... [...]

ChatGPT can be used for SEO in a number of ways. It can suggest related keywords to your target keywords. It can also uncover Latent Semantic Indexing (LSI) keywords, which are words or phrases related to the primary keyword. MOZ has published the latest episode of the Whiteboard Friday video ‘5 Ways SEOs Can Use ChatGPT’ featuring Christopher Long. Long says, “First one we’re gonna talk about is featured snippet optimization. ChatGPT is really, really good at creating these succinct summaries of overall topics but really capturing a lot of information within those summaries. One... [...]

Keyword cannibalization is an SEO issue that occurs when multiple pages on a website target the same keyword(s). This can confuse search engines and result in lower search engine rankings. The latest The SERP’s Up SEO podcast episode is titled ‘What’s the real deal with keyword cannibalization’. The WIX SEO Hub team says, “Keyword cannibalization: we all know it’s bad, but what is it really? What impact does it have? How do you fix it? We give some helpful tips to figure out if your site is cannibalizing itself on the Google SERP, and what (if anything) you can... [...]

Internal links are hyperlinks that point to pages on the same domain. They are different from external links, which link out to pages on other domains. Ahrefs has published ‘Internal Links for SEO: An Actionable Guide’ explaining the importance of internal links in SEO. Chris Haines says, “Internal links serve a practical purpose of getting your website’s visitors from A to B, but they have an important role when utilized for SEO. When asked in a “Google SEO office-hours” video whether internal linking was still important for SEO, John Mueller said: Yes, absolutely…... [...]

Google Trends is a free tool that uses real-time data to analyze the popularity of Google search terms. It shows users what people are searching for as impacted by time, season, and location. Search Engine Journal contributor Roger Montti has published an article on using Google Trends to improve SEO and content marketing. He says, “This article will act as an in-depth guide to Google Trends, covering everything you need to know to leverage it for SEO and content marketing. How Is Google Trends Data Different From Keyword Search Volumes? Google Trends is different from third-party keyword... [...]

ChatGPT is generally considered to be reasonably safe when used as intended. However, the primary concerns lie with potential security vulnerabilities and the human factor.  Neil Patel has published a new video ‘ChatGPT gets banned – The 110M impression LinkedIn page’. He says, “In a digital world where artificial intelligence and machine learning have become integral components of our daily lives, the suspension or banning of an AI entity can stir up waves of intrigue and curiosity. Such was the case when the highly popular and influential LinkedIn page featuring... [...]

Brand entity SEO is a crucial aspect of SEO that requires marketers to target both humans and machines. The goal of SEO is to ensure that searchers discover and choose a brand. MOZ has published the latest episode of the Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz. The MOZ team says, “Why is this important, you might ask. It’s because Google has broken away from the rigidity of ranking URLs to the flexibility to grant visibility to entities based on relationships in the Knowledge Graph. This is what connects and contextualizes all things, products, places,... [...]

Data-driven marketing is a marketing strategy that uses customer data to optimize brand communications. Search Engine Journal is hosting a webinar ‘100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies’ on Wednesday, November 1, 2023, at 2.00 pm ET. The SEJ team says, “Reserve your spot and learn how these proprietary insights can help small-to-medium businesses and agency marketers develop high-converting marketing and sales strategies. You’ll learn: How to use your conversations to unlock a goldmine of untapped insights. How you can use... [...]

SEO is at the heart of any business today. With a strong synchronization of content and SEO techniques, you can grow your business quickly. Search Engine Journal contributor Ben Wood has published an article featuring five marketing principles to improve SEO performance. He says, “In this post, I’ll cover five essential marketing concepts that not only complement but can redefine and elevate your search performance. 1. 3Cs Research 3Cs research is a foundational aspect of marketing that can be leveraged to enhance your organic strategy. It means building a deeper understanding of your company,... [...]