E-E-A-T is an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of guidelines used by Google’s quality raters to evaluate the quality of search results. E-E-A-T is not a ranking factor, but it is part of Google’s Search Quality Evaluator Guidelines (SQEG). The latest The SERP’s Up SEO podcast episode is titled ‘What does good E-E-A-T even mean?’. The WIX SEO Hub team says, “What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’... [...]
Archive for the 'SEO Tips' Category
Search Engine Journal is hosting a webinar ‘The Evolution Of Search & SERPs 2024’ on Wednesday, November 29, 2023, at 2.00 pm ET. The SEJ team says, “We’ve gathered our senior news writer and an editor, along with our leading SEO content strategist, for a live panel discussion moderated by editor-in-chief Amanda Zantal-Wiener. Together, they’ll explain the ways you can leverage the changes in search and be prepared for its evolution next year. You’ll hear: The biggest changes to the world of search in the past year, and where they’re leading. The... [...]
Google Bard is a conversational AI chatbot that uses machine learning (ML), natural language processing (NLP), and generative AI to understand user prompts and provide text responses. Google developed Bard to simulate human conversations. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Beyond Bard: A Conversation With Google’s Yury Pinsky on AI & the Future of SEO’ featuring Yury Pinsky. Loren Baker says, “Hear about the origins and journey to Bard’s unveiling, and discover how the team behind it envisions a collaborative... [...]
This is a reminder for the SEJ webinar to be held on November 15, 2023. With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO. Search Engine Journal is hosting a webinar ‘Emergency SEO: How To Recover When SERP Rankings Suddenly Drop’ on Wednesday, November 15, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘How much should SEO cost’. The WIX SEO Hub team says, “How should you price your SEO work? What factors might cause a fluctuation in what you charge? On what basis should you be charging your clients: by project, …month, …hour, …word? This week, Wix’s very own Crystal Carter and Mordy Oberstien are joined by StudioHawk’s Itamar Blauer to evaluate how much you should be charging/paying for SEO services. Itamar goes on to evaluate which pricing model you should incorporate based on the dynamic of your SEO freelance... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘Harnessing Generative AI for SEO and Content Success’ featuring Alisa Scharf. The MOZ team says, “So my talk today is about harnessing generative AI for content and SEO success. So AI is here. How do we feel about it? We’re talking to a lot of people at Seer, and people are feeling different ways about it. Some people are feeling really skeptical about it, and they’re really worried that the outputs from generative AI aren’t going to comply with EEAT principles. That’s experience, expertise,... [...]
Websites aren’t built by SEOs alone. As an SEO, how can you best collaborate with all of the teams pushing the site’s success? The latest The SERP’s Up SEO podcast episode is titled ‘SEOs working well with non-SEOs for success’. The WIX SEO Hub team says, “We dive into how SEOs can best work this designers, devs, content creators, and beyond to build the best and most optimzied site possible. Join Wix’s Crystal Carter and Mordy Oberstein to get tips and strategies on working with non-SEOs on websites. In the SEO world, jargon can be a hindrance when working with non-SEO... [...]
This is a reminder for the SEJ webinar to be held on November 8, 2023. Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings. Search Engine Journal is hosting a webinar ‘2023 Survey Review: State Of Marketing Data Standards In The AI Era’ on Wednesday, November 1, 2023, at 2.00 pm ET. The SEJ team says, “Join us and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture... [...]
Structured data is data that is organized and formatted in a specific way to make it easily readable and understandable by both humans and machines. It is typically achieved through the use of a well-defined schema or data model, which provides a structure for the data. MOZ has published the latest episode of the Whiteboard Friday video ‘What GPT Means for Structured Data’ featuring Tom Anthony. The MOZ team says, “When we talk about context within the frame of reference of SEO or search, we’re typically talking about either implicit context, which describes the searcher,... [...]
Search Engine Journal has published ‘How To Rescue Your Rankings: A Guide To SEO Resilience’, a practical guide to diagnosing and recovering lost Google rankings. Heather Campbell says, “For most SEO professionals and search marketers, fluctuating search rankings are a tale as old as time. And with ever-evolving algorithms and user behaviors, the occasional drop on SERPs (Search Engine Results Pages) is to be expected. However, reacting wisely to this turbulence is what sets the SEO winners apart. That’s why it’s important to know how to navigate this common challenge, assess... [...]