In his latest video ‘How Google Uses NLP and How You Can Too with Your SEO’, Nel Patel explains how you can improve your SEO strategy with NLP. He says, “Have you noticed that when you search on Google, in most cases, they know what you’re looking for? It’s because they’re using NLP. NLP stands for Natural Linguistic Processing. This helps Google understand that when you search for terms like Apple, are you actually looking for the food or the computer company that sells phones. They use NLP in their algorithm updates just like BERT and MUM. Here’s a rough... [...]

Video SEO refers to optimizing your videos to be indexed and rank well on the search engine results page for relevant keywords. iloveseo.com contributor Brian Harnish has published an in-depth guide on building a video SEO strategy. He says, “Let’s dive into the steps you need to take to create a strong video SEO strategy for your business. 1. Choose a Platform After you have identified your key objectives, it’s important to choose a platform that will best fit those needs. If you are looking to drive more traffic to your site, then you should probably stick with a platform like YouTube.... [...]

Search Engine Journal contributor Kristi Hines has published an article explaining whether internal links are a Google ranking factor. She says, “Google’s documentation about how search works and its starter guide on how site owners can help Google understand their content explain internal links’ importance. You can also find advice on Twitter and YouTube from Google representatives about optimizing internal links to help Google determine the most critical pages on your website. Internal links are a part of the ranking factors that help determine where your webpages will rank in search... [...]

How are you doing with SEO? There’s a new 50 Point SEO Audit that will guide you through a systematic audit of your site to verify that your SEO is up-to-date or point out where you can make improvements. 50 Point SEO Audit is a new set of 48 videos in 15 complete modules showing you how to find out why your site isn’t ranking on Google and what you can do to fix it. It’s a proven SEO course with a high rating, with lots of positive, real testimonials. 50 Point SEO Audit shows you how to find and fix ranking problems on Google for any of your sites using simple SEO techniques. Even... [...]

A well-designed SEO strategy can help you grow your online presence. During the holidays too, SEO can play a pivotal role in the sales process. Search Engine Land contributor Maria White has published an article featuring five SEO best practices for Black Friday and the holiday season. She says, “In this article, we will go over some SEO tips that will help you navigate this holiday season and plan for the next. 1. Create dedicated landing pages for Black Friday  To increase visibility for Black Friday and Cyber Monday-related search searches, it is advantageous to build a dedicated evergreen... [...]

SEO is the backbone of any business. It helps in promoting the products and services to the ones who are looking for it on the Internet. MOZ SEO expert Cyrus Shepard has published ‘The 7-Day Quick Start Guide to SEO + Cheat Sheet’. He says, “The Quick Start Guide includes seven days of actions to check the SEO health of your site while putting you on the path of sustained improvement. To make it actionable, the Quick Start Guide is short and sweet, but if you want something even more compact, we also created the SEO Quick Start Guide Cheat Sheet. This serves as a one-page sheet... [...]

Google’s helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience. This update requires quality content and a strong SEO strategy too. MarketingProfs contributor James De Roche has published an article featuring five SEO mistakes that should be avoided to meet the helpful content update guidelines. He says, “Here’s what the traps are—and what to do instead. 1. Longer content isn’t always better content Since the “skyscraper technique” has become the norm, marketers have become increasingly focused... [...]

Keyword mapping is the process of assigning keywords to the relevant pages on your website. It’s what your SEO strategy has to start with and what you should do regularly to enrich your website with new keywords. Chris Green has published an article featuring some useful ways to mapping keywords to your website. He says, “If you’re looking for a quick/simple way to match your most important keywords with pages on your site, this spreadsheet is my favourite way to do it. This is a simple-yet-effective method for creating sitemaps as part of a site optimisation, build or migration... [...]

SEO is at the core of today’s business growth. It helps you reach your potential customers and grow sales. Search Engine Land contributor Danny Goodwin has published an article featuring 13 essential SEO skills you need to succeed. He says, “As I’ve always found, asking many SEO professionals one question will get a wide variety of opinions. So I asked several SEO professionals what they would consider the greatest skill in SEO. Here’s what they told me. 1. Research and troubleshooting Dave Davies, Lead SEO, Weights & Biases “As far as greatest skills go, I have to go with... [...]

There are several contributing factors to the success of your SEO campaigns. Various SEO metrics are linked to your site health and the overall user experience that you deliver to your site visitors. HubSpot contributor Caroline Forsey has published an article explaining SEO metrics that matter most to marketing leaders. She says, “Here, I sat down with Semrush’s VP of Brand Marketing, Olga Andrienko, to discuss the SEO metrics she’d advise leaders pay attention to in 2023. Let’s dive in. 1. Focus on the metrics that tie directly back to revenue — like conversions and... [...]