Robots.txt is a file used by websites to instruct search engine crawlers on which pages to index or avoid. It helps manage site visibility in search engine results and control the behavior of web crawlers. Search Engine Journal has published ‘A Guide To Robots.txt: Best Practices For SEO’. Vahan Petrosyan says, “Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance. Getting it right, on the other hand, can improve crawling efficiency and mitigate... [...]

Google’s Helpful Content Update (HCU) aims to prioritize content that is useful, people-first, and genuinely helpful over content created solely for search engine rankings. It encourages websites to focus on providing valuable information that meets user needs. MOZ has published the latest Whiteboard Friday video ‘Google HCU: What Can You Do?’ featuring Tom Capper. The MOZ team says, “In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights... [...]

In today’s competitive B2B landscape, retaining customers is just as crucial as acquiring new ones and, when done effectively, it often proves to be easier. Search Engine Journal is hosting a webinar ‘5 B2B Customer Retention Strategies To Drive Repeat Business’ on Wednesday, November 6, 2024, at 2.00 pm ET. The SEJ team says, “Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back. You’ll discover innovative strategies that go beyond traditional approaches, including how leveraging workflow... [...]

Keywords are essential in SEO as they connect search queries to relevant content, helping search engines understand your website. Proper use of keywords increases visibility and attracts the right audience to your site. Semrush has published a new video ‘Boost Your SEO Performance: How to Find the Best Keywords’. The Semrush team says, “In this video, we dive deep into how to find the best keywords for your content using Semrush’s powerful Keyword Magic Tool, which is also available with a free subscription. Discovering the right keywords is essential for improving your... [...]

SEO is crucial for improving website visibility on search engines, and driving organic traffic. It helps businesses reach their target audience and boosts credibility online. Search Engine Journal has published ‘Making SEO Decisions With Confidence: A Guide To Data-Driven Strategies. Adam Heitzman says, “Before diving into strategies, it’s crucial to understand the types of data that matter in SEO: Traffic data: This includes organic traffic, direct traffic, referral traffic, and paid traffic. It helps you understand how users are finding your site. Keyword research data: This... [...]

Using Reddit for marketing allows brands to engage with niche communities, gaining direct feedback and insights from target audiences. It also offers an opportunity to build authentic connections, fostering trust and loyalty among potential customers. Search Engine Journal is hosting a webinar ‘Official Reddit AMA: Exclusive Chance to Ask Reddit Your Questions!’ on Thursday, November 7, 2024, at 2.00 pm ET. The SEJ team says, “Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform... [...]

In 2024, Google’s search algorithm incorporates advanced AI to enhance multisearch capabilities, allowing users to search via text, images, and voice more intuitively. Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.” Ahrefs  [...]

This is a reminder for the SEJ webinar to be held on October 16, 2024. Search Engine Journal is hosting a webinar ‘Optimizing For Google’s New Landscape And The Future Of Search’ on Wednesday, October 16, 2024, at 2.00 pm ET. The SEJ team says, “As AI expands across the SEO landscape, understanding which ranking signals to prioritize is crucial for staying ahead. Join us as we dive deep into the evolution reshaping Google’s search rankings in 2024 and beyond. We’ll show you actionable insights to help you navigate the disruption and emerge with a winning... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Trends for Marketing & Sales’. The video covers the following: Understanding overall vertical trends Benchmarking against competitors Analyzing brand awareness and sentiment Researching keywords for ad campaigns. The GSC team says, “Want to use Google Trends to create successful marketing and sales strategies? In this video, Daniel Waisberg and Omri Weisman show how Google Trends can help you understand overall vertical trends, benchmark against competitors, analyze... [...]

SEO tools are essential for analyzing website performance, identifying keyword opportunities, and optimizing content. They help streamline SEO strategies, improve search rankings, and enhance overall digital marketing efforts. Search Engine Journal has published an article featuring 16 essential paid SEO tools that are worth the money. The SEJ team says, “SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines 16 paid-for SEO tools that we think you may find are... [...]