Improving SEO performance involves optimizing keywords, enhancing page speed, and creating high-quality, relevant content. Regularly updating and refining SEO strategies can help maintain visibility and drive more organic traffic. Semrush has published a new video ‘Boost Your SEO Performance: How to Find the Best Keywords’. The video covers the following: Why Keywords Matter for SEO Example Case: Finding Keywords for Hiking Boots Free Tool from SEMrush: How to Use the Keyword Magic Tool Selecting Keywords that Have the Best Intent Filtering and Finalizing Your Keyword Strategy. Semrush    [...]

SEO content is crucial for improving a website’s visibility on search engines, driving organic traffic. Well-optimized content enhances user experience and boosts rankings, increasing online reach and engagement. MOZ has published the latest Whiteboard Friday video ‘SEO Content Has a Packaging Problem’ featuring Bernard Huang. The MOZ team says, “In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.” MOZ  [...]

Brands rely on SEO best practices, endless checklists of issues to fix, and have access to more data and insights than ever before. Yet, many still fail to gain stakeholder buy-in and unlock the growth their competitors are achieving. Search Engine Journal is hosting a webinar ‘How To Unlock Growth In 30 Days: The Secrets Of Enterprise SEO’ on Wednesday, October 30, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we break down five key tactics, and the one overarching strategy behind it, to help you unlock your growth. With their 15 years of experience working... [...]

Convince & Convert has published the latest episode of the Social Pros podcast titled ‘Building Ideal Customer Profiles for Social Media Success’. The Convince & Convert team says, “A marketing strategy can be full of great, inventive ideas but unless it’s targeted at the right people, you could be flying blind. But how do you narrow down and identify your target market? Katie Robbert, CEO of Trust Insights, works with clients to identify their Ideal Customer Profiles (ICPs) and refine their marketing messages to speak directly to customers. She joins Social Pros to... [...]

Search Engine Journal has shared a pro-tech SEO checklist for agencies. The SEJ team says, “Leveling up your team’s technical SEO chops can help you establish a stronger value proposition, ensuring your clients gain that extra initial edge and choose to continue growing with your agency. With this in mind, here’s a concise checklist covering the most important nuances of advanced technical SEO that can lead your clients to breakthrough performance in the SERPs. 1. Advanced Indexing And Crawl Control Optimizing search engine crawl and indexation is foundational for effective technical... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Search Reliability’. The GSC team says, “In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to day work, which surprisingly is not just about putting out fires! Learn what Search SREs really do, how they handle incidents that occasionally occur, and what it takes to be an SRE for Google Search.”  [...]

This is a reminder for the SEJ webinar to be held on October 9, 2024. AI is reshaping how digital marketers operate, stay competitive, and drive results online. The question is no longer whether to adopt AI, but how quickly and effectively we can integrate it into our businesses to stay competitive and deliver unprecedented value. Search Engine Journal is hosting a webinar ‘AI & Automation For SEO: Scale Efforts And Drive Revenue’ on Wednesday, October 9, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we explore how to automate SEO strategy and implementation,... [...]

A website audit is crucial for identifying performance, SEO, and usability issues that may hinder user experience or search rankings. Regular audits ensure your site remains optimized, secure, and aligned with current digital trends. Similarweb has published ‘How To Perform an SEO Site Audit: A Complete Guide’. Limor Barenholtz says, “Done correctly, an SEO site audit will help you: Find and nullify technical issues Improve how search engines crawl your site and navigate your content Rank higher and beat your competition 1. Finding and nullifying technical issues Technical issues... [...]

Podcasts offer a powerful way to build brand authority by delivering engaging, long-form content directly to niche audiences. They foster deeper connections with listeners, driving brand loyalty and awareness. The latest The SERP’s Up SEO podcast episode is titled ‘Everything (mostly) that a marketer could want to know about podcasting’. The Wix team says, “Want to build your brand up? Start a podcast. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive... [...]

ChatGPT can enhance SEO by generating optimized, keyword-rich content that improves search engine visibility. It also assists in crafting meta descriptions and blog posts tailored to attract targeted traffic. MOZ has published the latest Whiteboard Friday video ‘5 Ways SEOs Can Use ChatGPT’ featuring Christopher Long. He says, “First one we’re gonna talk about is featured snippet optimization. ChatGPT is really, really good at creating these succinct summaries of overall topics but really capturing a lot of information within those... [...]