Gianluca Fiorelli says, “Houston, we have a problem We SEOs, myself included, have a habit of almost always focusing our attention on what concerns us directly. We suffer what I call  SEOcentrism. Everything is SEO and, and everything ends in the sphere of influence of SEO, as if Search Marketing was a gigantic black hole. Content? Clearly, it is SEO and SEO should govern Content Strategy! Social Media? SEOs are those who really understand it!”. Stopping SEOcentrism: What Lego Can Teach All Web Marketers MOZ Blog  [...]

Rand Fishkin says, “Despite Google’s ambiguity about how it’s used in the algorithm, we’ve seen evidence time and again that there’s a giant ranking factor that SEOs just aren’t optimizing for. In today’s very special Whitebeard Friday, Rand (or Randa Claus) shows us how to fill in this important gap in our work“. The Massive Ranking Factor Too Many SEOs are Ignoring – Whiteboard Friday MOZ Blog  [...]

Robert Phillips has teamed up with Anthony Hayes, Todd Gross, and Craig Crawford to create new software to get your business on the upswing. They call it IFTTT Backlink Commando, and it is a “set and forget”, hands free SEO tool with 6 built-in unique SEO strategies, including automated web 2.0 syndication for backlinks and YouTube video embeds. The creators say their testing shows IFTTT Backlink Commando can: • Secure multiple listings on the first page for any keyword you choose • Drive floods of laser-targeted, hungry buyers directly to your site • Generate instant authority,... [...]

Chris Abraham says, “When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title. If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. No, I am not talking about the fact that you’re number one when you search... [...]

Richard Foulkes says, “The first thing any SEO thinks when a client says “I’m redesigning my website” is what impact will this have on all my work? In these events, often the client doesn’t even consider telling their online marketing agency about the redesign until two days before launch. This resource will cover how to do SEO checks on your test site/development site to ensure the structure, URLs, Page Titles, Meta Descriptions and more all match up properly. It also serves as an SEO checklist touching on things that are often forgotten when a website goes through... [...]

Eli Schwartz says, “The decision to focus your site on an international audience is a big step and one fraught with complexities. There are, of course, issues to deal with around language and user experience, but in addition there are some big technical choices to make including what domains to use. Any authoritative international SEO guide will elaborate on the differences between the options of subdirectory,subdomain, and country-code top level domain (CCTLD). One of the most common suggestions is for a site to opt to use a ccTLD (e.g. domain.co.uk) as the domain extension. The reasoning... [...]

Eli Schwartz says, “The decision to focus your site on an international audience is a big step and one fraught with complexities. There are, of course, issues to deal with around language and user experience, but in addition there are some big technical choices to make including what domains to use. Any authoritative international SEO guide will elaborate on the differences between the options of subdirectory,subdomain, and country-code top level domain (CCTLD). One of the most common suggestions is for a site to opt to use a ccTLD (e.g. domain.co.uk) as the domain extension. The reasoning... [...]

Rand Fishkin says, “It wasn’t too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. In today’s Whiteboard Friday, Rand explains what they are and how we can benefit from them“. Information Architecture for SEO MOZ Blog  [...]

Arnie Kuenn says, “Just over 20 years ago, internet marketing was not on the radar for most businesses. Nowadays, every company has a website; believe it or not, 571 new websites are created every single minute. With that, most industry markets have become increasingly competitive, compelling companies to provide the best online experience for their audience while ensuring their content can be found by search engines. However, many businesses weren’t aware of SEO best practices when they first published their website, and since then have received a great deal of misinformation regarding... [...]

Amanda Gallucci says, “The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations. By taking a look at the strategy behind why some of the most popular content styles of 2014 performed so well, brands can learn to leverage and utilize these formats for their own content”. How to Leverage the Best Content Formats of 2014 MOZ Blog  [...]