Richard Baxter says, “As content marketing evolves, the list of media you could choose to communicate your message expands. So does the list of technologies at your disposal. But without a process, a project plan and a tried and tested approach, you might struggle to gain any traction at all. In this post, based on my MozCon 2014 presentation, I’d like to share the high level approach we take while developing content for our clients, and the lessons we’ve learned from initial research to final delivery. Hopefully there are some takeaways for you to enhance your own approach or... [...]

Isla McKetta says, “You may have noticed a trend in the blog posts I’ve written for Moz lately: When Is a Blog the Right Form of Content Marketing? A Content Strategy Template You Can Build On “But How Do I Know if It’s Good?” How You Can Evaluate Content Quality (and Ditch Content Anxiety) Is that Mind-Blowing Title Blowing Your Credibility? You Decide Basically, I ask a lot of questions because I don’t like or trust hard and fast rules. And while every last one of these posts offers you a little bit of knowledge to then take back to your marketing campaigns... [...]

Wyatt Jozwowski has released AuthoritySnap and for today only, he is offering a special introductory price. Jozwowski has found a “loophole” that Google intentionally provides. And Jozwowski takes full advantage of it. He places pages on the top authority sites in the world that allow user input. Then he quickly and easily sees the rank of those pages soar. You know these authority sites: Facebook, Twitter, YouTube, Amazon, PDF sharing sites, eBay, Wikipedia and more. Often, he sees his page on Google’s page 1 in a matter of days; sometimes, it happens in less than a day. In AuthoritySnap,... [...]

Erica McGillivray says, “You may heard that in partnership with  Local U, we’re putting on a local SEO conference called LocalUp Advancedon Saturday, February 7. We’re super-thrilled to be able to dive more into the local SEO space and bring you top speakers in the field for a one-day knowledge explosion. We’re expecting around 125-150 people at our Seattle headquarters, so this is your chance to really chat with speakers and attendees one-to-one with a huge return on investment“. The #LocalUp Advanced 2015 Agenda Is Here MOZ Blog  [...]

Bridget Randolph says, “As a marketer, if your product is the obvious solution to an obvious problem, your job is relatively straightforward. You simply need to show the customer why your product is the best one out there. Often the easiest way to do this is by demonstrating your USP; sometimes you can also compete on price. Either way, if your customer is already looking for the product or service you offer, and not attached to any particular brand, all you have to do is convince them that your brand does it best“. Building Consumer Awareness: How to Talk to People Who Don’t... [...]

MOZ team says, “Josh Bachynski takes you inside Panda 4.1 with a tour of some of the top dos and don’ts for your website. And it’s about so much more than the standard “good content” refrain. Watch the video to learn more“. Panda 4.1 Google Leaked Dos and Don’ts – Whiteboard Friday MOZ Blog  [...]

Ayaz Nanji says, “Some 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent report from Conductor and Ascend2. Frequent website updating is also considered important to SEO success, with 50% of respondents saying it is one of the most effective tactics they use. Other frequently cited SEO tactics include keyword research/management (46% rate it as one of the most effective tactics), social media integration (28%), local search optimization (28%), frequent... [...]

Gary Moyle says, “Search behavior is fundamentally changing, as users become more savvy and increasingly familiar with search technology. Google’s results have also changed significantly over the last decade, going from a simple page of 10 blue links to a much richer layout, including videos, images, shopping ads and the innovative Knowledge Graph. We also know there are an increasing amount of touchpoints in a customer journey involving different channels and devices. Google’s Zero Moment of Truth theory (ZMOT), which describes a revolution in the way consumers search for information... [...]

Erik Devaney says, “SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g. creating high-quality content), the nuanced aspects of it are subject to continuous change. And as a result, many of the “proven” tactics people have used in the past (keyword stuffing, link schemes) are now stuff of legend. Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in, day-out, keeping up with the latest changes in the world of SEO can be a struggle. But in the end, adjusting your strategy based... [...]

David Mihm says, “Hopefully most of you already saw the announcement of our one-day conference coming in February: LocalUp Advanced. If not, here are the details: LocalUp Advanced Presented by Local U and Moz Saturday, February 7, 2015 The MozPlex, Seattle, WA $699 for Local U and Moz subscribers $999 general admission Tickets available here With so many great conferences on the calendar for the first part of 2015, I’m sure many of you are deciding which ones are going to be most worth your time and budget to attend”. Why You Should Attend LocalUp: 5 Reasons to Help You Make... [...]