Jennita says, “Over the past 9 years, I’ve probably attended hundreds of marketing conferences. In the early days, I was an attendee there to learn all the things. Then after I started at Moz, I attended them as “press” and I would write about the conference on the Moz blog and live-tweet and such. At some point along the way I began to speak at different events: first about SEO, then social media, now community, and all the marketing in between. At every conference I attend, no matter what my role is, I try to walk away with one tactic, one idea, one thing I can take back to my team... [...]

MOZ team says, “Back in February, we explored balancing keyword targeting with concept targeting. This time around we’re looking at using your knowledge of related topics and semantic connections in your on-page SEO processes. In today’s Whiteboard Friday, Rand talks about applying those ideas in ways that will boost your ranking potential and inform your keyword research”. Using Related Topics and Semantically Connected Keywords in Your SEO MOZ Blog  [...]

Bridget Deutz says, “Meta descriptions. Blegh; sounds complicated, right? Two years ago if someone would have asked me about a meta description I would have assumed they were trying to talk nerdy to me. It sounds like code, and something that is way over my head. Wrong. Meta descriptions, despite their stereotype, can be broken down in a fairly simple way. The more content I create and the further I dig into inbound marketing methodologies, the more I realize how important meta descriptions are, and how a powerful meta description can make or break. I’ve turned to the experts many times... [...]

Christian Sculthorp says, “Starting an E-commerce business has become accessible now that companies like Shopify have made it as easy as uploading a few images. Everybody has the opportunity to sell their own products or start a drop shipping empire. Whether you’re new to E-commerce or run a multi-million dollar online shop there’s one universal truth: SEO is vital for the majority of E-commerce websites. With a few exceptions (like fashion), for an E-commerce business to be successful, they’ll need to drive organic traffic to the website. If you’re not familiar, read up on some SEO... [...]

Alexandra Tachalova says, “Each search query in Google is a demand signal for us digital marketers. If you know exactly what users are looking for, you can easily spot what they’re likely to buy. From a common sense point of view, it’s quite logical to say that if users search for something more, they are able (and likely) to buy more. As it turns out, this correlation doesn’t work within digital marketing niches. The commercial potential of a certain digital marketing service is not in direct proportion to the search volume it receives. In other words: In the digital marketing... [...]

Bryson Meunier says, “I recently read a droll quote in The Wall Street Journal from the always-entertaining aimClear CEO Marty Weintraub, who said, “The best mobile SEO these days is writing a check to Google.” Weintraub was, of course, referring to shrinking real estate on smartphone search results in Google due to paid listings like product results, and maybe even to the disappearance of search results in mobile search altogether, as Google strives to get mobile searchers answers quickly, without forcing them to click through to a web page. The absurdity of it is that giving Google... [...]

Dudley Carr says, “Until now, I was confident that developing a software service had never been compared to assembling furniture from Ikea (no Google searches were done to prove this assertion). Believe it or not, we unlocked this achievement while working on the Google My Business API. The piece of “furniture” we constructed? We built the recliner that allows you to sit back and have your locations automatically imported from Google My Business to Moz Local. And like most things built with tools meant for hands far smaller than the average human hand, we’re proud of the end... [...]

Michael Hewitt says, “SEO is all about content, it’s all about audiences and it’s all about engagement. Stop me if you’ve heard something like that before. But have marketers lost sight of the foundations that search, and digital, are built on? It seems like it’s getting harder to find people willing to talk about the virtues of good, solid search engine optimisation; the core technical proficiencies that make the web work. Instead, people want to talk about content, creative, social engagement and all manner of audience metrics. While that is, and always was, undoubtedly part... [...]

John Doherty says, “As a startup founder myself, it feels weird to talk about startups through the lens of backlinks. After all, there are so many other things to worry about — how’s my cash flow? Are my employees getting paid? How does the deal flow look? Are we going to hit our targets for this month/quarter? Why is the website/app so slow? Did that vendor pay us that huge amount they owe? What if I told you that I’ve seen (and helped) companies land funding off the back of solid SEO practices, including link acquisition and content creation? By integrating SEO into PR, outreach,... [...]

John White says, “SEO is changing. We can no longer rely on keyword targeting alone to optimize our content. Whether we should focus on topics or keywords is a debate in progress. But figuring out which topics can influence the SERP is, at best, a manual process; at worst, it’s a timesuck that can take hours out of your day. TL;DR Today we’ve launched Related Topics, a new feature in Moz Pro that can help you make sense of how search engines understand topics and phrases”. How to Feed a Hummingbird: Improve Your On-Page SEO with Related Topics in Moz Pro MOZ Blog  [...]