Lyndi Catania says, “Search engine optimization, also referred to as SEO, is a living, breathing process that changes often. In order for your website to gain maximum visibility on the web, there are different elements you need to take into consideration. You may think your website is SEO friendly as-is and doesn’t need any alterations, but it’s likely the rules of the SEO game aren’t the same as when you first began. Don’t let your website fall behind your competitors’ websites. In this case, change leads to something better. Here are some of the changes you’ll... [...]

Samuel Scott says, “No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they’re reluctant to give free press to for-profit businesses. Few people are going to share something on social media that will only help a corporation to make more money. To gain significant media coverage and launch creative campaigns that spread through the Internet, companies usually need to insert their brands into larger stories. In this post, I will help readers to do exactly... [...]

John Cosley says, “Each month, users conduct more than 100 billion searches on search engines globally. And every day, a portion of the searches they perform involve queries that have never been made before. Those facts are widely cited, but fewer marketers are aware that at least a third of all searches conducted are from query terms unique to each search engine, such as Bing or Google. (According to Microsoft’s, my employer’s, internal research.) Why all these unique queries? There are more than 7.3 billion people on this planet — each one of them unique. While those that are online... [...]

Miriam Ellis says, “Is your brand visible to potential customers? If you’re a local business and you haven’t nailed down your local SEO, you’re missing the opportunity to be seen when that customer searches on desktop or on mobile. But local SEO isn’t some mysterious entity. It’s a series of concerted steps. And we can help you tailor those local SEO efforts to your business model. Simply find your business type on the following illustration and follow the steps that are specific to your needs”. Match Your Local SEO to Your Business Type with the Local... [...]

John Cosley says, “In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm updates, constantly evolving snippets, instant answers and ever-changing metrics to contend with, but SEO practitioners are used to that pace of change. However, with conversations in the first quarter of this year still swirling around ad blocking and earned versus owned media, I believe that going forward, 2016 will be a very exciting year for SEOs. Based on my own experience and client comments and feedback, I foresee a couple of major shifts occurring. 1. Diversification... [...]

MOZ team says, “How do you take your potential customers’ problems and turn them into a conversion success? If you’re having trouble with low conversion rates on high-traffic landing pages, don’t worry — there’s help. In today’s Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion rates”. Overcoming Objections on Your Landing Pages MOZ Blog  [...]

Jenny Foster says, “A driving force behind my marketing career over the past few years has been “Help the world, one business owner at a time.” So I’ve made it my mission to not only help businesses better their SEO practices, but also help the owners understand what SEO truly is. Sadly, misinformation about the field of SEO is still being circulated. One way I’ve been able to effectively overcome some of the outdated or incorrect information still floating around out there is by talking about the “hard truths” or lesser known mechanics behind local SEO. I try to do this as early... [...]

Kelsey Libert says, “Is the saying “any press is good press” really true? Whether it happens as part of a carefully orchestrated PR stunt or accidentally, the potential payoffs and drawbacks when a brand dominates the news can be huge. In our latest collaboration, Fractl and Moz explored how a surge of media coverage impacted seven companies. By looking at brands that dominated headlines within the last year, we set out to answer the following questions: – Does positive press coverage always bring more benefits than negative press coverage? – Beyond the initial spikes in... [...]

Taylor Tomita says, “The definition of link building has always been the same, but the process of acquiring these links has changed vastly in the recent times, just like many other things have changed over the past few years. Being able to explore an underground park or travel from place to place on the beloved hoverboard scooters are opportunities that have arisen in the last year alone, and among these changing times is the seemingly-endless world of link building in search engine optimization (SEO). Are you still doing the same link building you were doing last year, or the year before... [...]

Lucinda Watrous says, “As a business owner looking to gain traction from Internet marketing, you may hear lots of jargon phrases being thrown around, namely SEO friendly and SEO strategy. These are two key parts of getting noticed online, and while the two may sound similar, they are different things that work together to bring your website in front of your customer’s eyes. Below, we break down the key differences, why they matter and how to execute. SEO Friendly: Easy for the Search Engines to Read What you and your website visitors see is completely different than what a search engine... [...]