Peter Bray says, “What factors go into determining how many Twitter followers you gain (and lose) each day? I was driven in part by Rand Fishkin’s recent “mad scientist” experimentation that he touched on at MozCon. There, he noted that his tweets with images resulted in significant follower losses. Do they? And what other behaviors result in more (or fewer) followers? I’ve found some interesting gems. Of course, it’s worth noting that aggregate”. Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips) MOZ Blog  [...]

Marie Haynes says, “There has been a lot of talk lately about negative SEO. Does it really happen? If so, should you be worried? How do you know whether someone is attempting to attack you with negative SEO? And what should you do to protect yourself? The purpose of this article is to shed some light on the subject, and hopefully to reduce some of the fear exists in this area. What is negative SEO? Negative SEO occurs when someone makes attempt to lower a site’s rankings in the search engines. There are multiple ways that this can be attempted”. Negative SEO: Should You Be Worried? If... [...]

Jessica Smith says, “Over the years, Search Engine Optimization has been continuously evolving. Years of building bulks of links are over and it has changed to building relationships and creating quality content that can help gain organic or natural links. With this evolution in SEO, social media also emerged as its counterpart. More than ever, more companies focused on creating social media campaigns that will promote their websites to users online“. How Social Media Contributes To SEO Success Business2Community.com  [...]

Travis Bliffen says, “If you have ever wondered how people get exposure for their videos on YouTube and other platforms using SEO, this is the article for you. If you think video SEO isn’t needed, read on. WHY YOU SHOULD CARE ABOUT VIDEO SEO Last week we talked about Mobile SEO and how to optimize for it. One key fact in that article was “people spend more time watching videos from a mobile device than from a desktop browser”. Couple that with the fact that 2013 was said to be the first year that people would spend more time viewing online media than television and it becomes pretty... [...]

Phil Nottingham says, “Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results. One of these shifts was to dramatically scale back the prevalence of video snippets in universal search results, restricting them exclusively to domains where video is the core offering of the site. What does this mean for video SEO? Should you now move all your videos to YouTube?”. Video SEO in a Post-Rich Snippet World MOZ Blog  [...]

Ellie Wilkinson says, “Hey Moz fans! I’m Ellie, and I’m part of the newly formed Customer Success team at Moz. As part of the “S” team, I work to teach customers how to be successful marketers and awesome Moz users. Whether you’re an old pro or a newb, we want to help you achieve your marketing goals. That’s why the Success Team and the Help Team at Moz decided to put together some tips and tricks to bring your Moz knowledge to the next level. Think of them as “power-ups” for your Moz boss fights!”. 10 Tips to Take the Moz Tools to the Next... [...]

Lee W. Frederiksen says, “We’ve seen so many transformations in the world of SEO over the last few years that those three letters seem like an unsatisfactory way to describe what really goes on in thoughtful, effective optimization work. (This feeling has naturally led to some well-intentioned but not quite practical alternative acronym suggestions.) What we talk about when we talk about SEO is really a diverse range of website best-practices for raising visibility and discoverability. So how can we talk about those best-practices differently, particularly when we’re explaining... [...]

Kerry Bodine says, “At every stage in the marketing funnel, it’s crucially important to empathize with your customers’ interactions with your business, feeling great about the high points and frustrated by the lows. In today’s Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows us all about customer journey mapping—a tool that allows us to visualize and learn from those experiences”. Customer Journey Maps – Whiteboard Friday MOZ Blog  [...]

Jonathan Long says, “Small business marketing needs to include a plan to gain exposure in the search results in order to be successful. The term ‘SEO’ is tossed around often, and many small business owners cringe when they hear that word because they aren’t entirely sure what it means. SEO doesn’t have to be a scary word, and when you understand what impacts small business SEO it becomes clear that it isn’t scary at all. In fact, search engine optimization can dramatically improve a small business, so take a look at these four small business SEO tips and learn how it is possible to... [...]

Sharmin Kent says, “Now that the average B2B buyer is more than halfway through her purchase decision before engaging with a sales rep, it’s critical that the content propelling a prospect through the pipeline is informative and relevant. An organization’s marketing team is usually responsible for creating sales content, and communication and collaboration between the two departments can be rare. For forward-thinking organizations, however, the age-old tug of war between sales and marketing is finally coming to an end. Aligning marketing and sales goals ensures that a marketing team produces... [...]