Aaron Wall says, “Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an undoing of your tight organization. In some cases the user intent is different between singular and plural versions of a keyword. A singular version search might be looking to buy a single widget, whereas a plural search might be a user wanting to compare different options in the marketplace”. Loah Qwality Add Werds... [...]

Adam Hansen says, “Since the algorithms that control search engine results are always evolving, your SEO strategies need to be as well. Many marketers take these changes personally, assuming that Google and the other search engines are out to get them somehow. After putting hard work, time, money and other resources into a site it’s understandable why some people would feel that way. But it’s not personal; it’s business. Google and the other search engines are constantly trying to improve their search”. 3 SEO Strategies You Need to be Using Mark Ling’s  ’Affilorama’ Blog  [...]

Jason Bowden says, “A responsive website design comes highly recommended by Google in order to enhance your website optimization process. While a responsive design is considered to be a subject matter about website design and development, it is also an important aspect of any search engine optimization strategy. A responsive website design provides the concept of enhancing a website user interface as highly adaptive to all screen sizes for major devices like tablets, laptops and desktop viewing. Considering the rapid growth of mobile users, it is necessary to make your website optimized for... [...]

Agnipravo Sengupta says, “Search Engine Optimization, or SEO as we popularly know it, is perhaps the most important thing to do these days if a business wants to have a successful online presence. Sadly though, most business owners still think that creating an official website if enough to put them up on the map and bring them customers like never before. But how good is a website if there is no SEO backing it up? I mean, how can your relevant business-keyword searchers find your website if you don’t work regularly on both on-page and off-page SEO while simultaneously following the rules laid... [...]

Graham Oakes says, “Are you doing what’s best, or simply seeking the protection of the herd? It’s an enticing idea: ‘Best practice’. It suggests a clearly defined path to success; a recipe for perfectly honed websites, trouble-free projects, delighted users; a silver bullet. But what is ‘best practice’? I don’t mean best practice for UX design, or best practice for SEO, or best practice for project execution. But the concept of ‘best practice’ itself.  Where do best practices come from? How do we recognise them? How do we adopt them?”. What is... [...]

Flora Pang says, “Google’s Hummingbird update made quite a ripple in the search engine marketing world by introducing a more conversation-focused approach to search engine, but it did not completely revoke the relevance of keywords. Conducting keyword research for SEO is still as important as ever. While there is no shortage of decent paid SEO keyword research tools out there, these tools are usually outside the budget of a startup. This guide will show you how you can painlessly conduct keyword research with free tools. Tools you will need: Microsoft Excel Google Keyword Planner (Google... [...]

Isla McKetta says, “What if I told you I could teach you to write the perfect headline? One that is so irresistible every person who sees it will click on it. But what if I then told you not one single person out of all the millions who will click on that headline will convert? And that you might lose all your credibility in the process”. Is that Mind-Blowing Title Blowing Your Credibility? You Decide MOZ Blog  [...]

Chow says, “A motto that John brings up now and then is that if you live by the Google, you die by the Google. That may be true, but for a lot of bloggers and website owners, search engine optimization is absolutely of paramount importance, because Google continues to be one of the biggest and most important traffic sources. I know that’s case for my own blog, even if it may not necessarily be the case for John Chow dot Com. Given this, whether you have a personal blog, a resource site or an e-commerce site, it’s in your best interest to rank well in the search engines for your target keywords... [...]

Everett Sizemore says, “This is Inflow’s process for doing content audits. It may not be the “best” way to do them every time, but we’ve managed to keep it fairly agile in terms of how you choose to analyze, interpret and make recommendations on the data. The fundamental parts of the process remain about the same across numerous types of websites no matter what their business goals are: Collect all of the content URLs on the site and fetch the data you need about each URL. Then analyze the data and provide recommendations for each content URL. Theoretically it’s... [...]

Isla McKetta says, “What if I told you I could teach you to write the perfect headline? One that is so irresistible every person who sees it will click on it. You’d sign up immediately and maybe even promise me your firstborn. But what if I then told you not one single person out of all the millions who will click on that headline will convert? And that you might lose all your credibility in the process. Would all the traffic generated by that “perfect” headline be worth it? Help us solve a dispute It isn’t really that bad, but with all the emphasis lately on headline... [...]