Search Engine Journal has published a new podcast episode ‘The Key To SEO Success: Effortless Expectation Setting’ featuring Grant Simmons. Loren Baker says, “Can’t you just call Google and tell them we want to be on the first page? We just changed keyword strategies last week. Where is our uptick in traffic? I’ve just read an article that says we should do x, y, z, and now I’m the expert. Sound familiar? Whether you’re at an SEO agency or in-house, it can feel challenging to set and keep SEO expectations in check with reality. Helping non-SEO pros understand your long... [...]

Rank Ranger has published a new episode of In Search SEO podcast ‘5 Steps to Turn Your B2B Blog into an SEO Machine’ featuring Andrea Paternostro. The Rank Ranger team says, “Does your B2B blog bring your site a steady stream of organic traffic? Is the content that you publish underpinned by a premeditated SEO strategy? In episode #101 of the In Search SEO podcast Andrea Paternostro explains 5 steps to turn your B2B blog into an SEO machine. The steps are: Absorb Plan your content Execute Reach Analyze and restart We’ll be discussing B2B blog strategy today with a man... [...]

Voices of Search has published a new podcast episode ‘TikTok for SEO’ featuring Austin Armstrong, Co-founder & CEO at Socialty Pro. Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media’s relationship with search. The difference between TikTok and social media platforms like Instagram and Facebook boils down to its algorithm. TikTok’s algorithm focuses on reaching new audiences, and companies that joined the platform are enjoying massive organic growth. In this podcast episode, Austin talks about TikTok for SEO. TikTok for SEO Voices of Search  [...]

Wikipedia is an open encyclopedia where anyone can suggest or contribute pages, articles, and knowledge about just about anything. By creating a Wikipedia page about your business or product, you can improve the chances of getting more traffic from Google. Content Marketing Institute contributor Ann Gynn has published an article on developing and creating a Wikipedia page that sails through the approval process. She says, “Though you should visit Wikipedia’s help pages for more detailed information, Dianna shares this outline to provide a brief and helpful step-by-step version to create... [...]

Watch Neil Patel’s latest video ‘The 5 Most Important Skills in SEO’ to learn about the important SEO skills. He says, “The five most important skills in SEO. SEO shifted from being a technical discipline 10 years ago to being a multidisciplinary area that involves a few different skills. ” Neil Patel’s Blog  [...]

When it comes to growing your online sales, audience research plays an important role in understanding the buying stages of your ideal customers. Marketing Land has published ‘An SEO guide to audience research and content analysis’ to help marketers understand and perform audience research. Marcela De Vivo says, “How your customers find you can vary significantly. It may be based on their interests, needs or pain points. Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what... [...]

Pictures speak louder than words. Similarly, when it comes to SEO, images help you impress your visitors. But they should not cause slow search experience. Search Engine Journal contributor Matt. G. Southern has published an article featuring Google’s six tips to make your website load images faster and more efficiently. He says, “These are Google’s tips for making images load faster and more efficiently. 1. Eliminate Image Cumulative Layout Shift (CLS) CLS refers to instances where content on the page visually moves, or shifts, from one place to another as it’s loading. While this... [...]

Search Engine Journal has published a new e-book ‘5 Key Enterprise SEO Priorities CMOs Need To Get Right’. The SEJ team says, “Inside our latest e-book, you’ll find: Tips and shortcuts for establishing an SEO roadmap that closely aligns with your organization’s goals, taking resources into account. Practical examples to help you win executive and team support for your SEO initiatives, no matter how ambitious. Expert advice on creating productive, interdepartmental relationships to ensure your marketing initiatives aren’t relegated to the back burner. Questions you need... [...]

Ranking high in Google Search is one of the most important things to do for increasing your website traffic. Google search algorithm considers certain factors in determining which results appear at the top of their search results. Search Engine Journal contributor Chuck Price has shared eight white hat SEO techniques that can help you to double your search traffic. He says, “By addressing these five factors, you will be putting yourself in a position to outperform the competition. Here are some specific tips on how to do it: 1. Mobile First I first began promoting a “mobile-first” approach... [...]

Semrush contributor Matthew Hepburn has published an article highlighting the differences between CRO (conversion rate optimization) testing and SEO split testing. He says, “While these tests sound similar, there are significant differences. Distinct Differences Between CRO Testing and SEO Split Testing CRO Testing In CRO testing (sometimes called CRO user testing or CRO A/B testing), you duplicate a web page or an email, changing one element. You can then send traffic to both versions of the page or email. The comparative conversion rates then reveal which version provides a better conversion... [...]