Search Engine Journal‘s Danny Goodwin has published a new podcast episode ‘Updating Content, News SEO, Time on Site & More’ featuring Loren Baker. Goodwin says, “Today marks the 200th episode of The Search Engine Journal Show and what better way to celebrate this milestone than having Loren Baker, the Founder of Search Engine Journal, as a guest. In June 2003, Loren launched Search Engine Journal on Blogspot as a personal project. Fast-forward 17 years later, Search Engine Journal has survived to become an influential media channel in the digital marketing industry. Get... [...]

Funnels (a funnel is a collection of web pages you lead visitors through, promoting something on each page) are the building blocks of any successful online business. You can create a funnel manually, but there are a number of software packages that make it a lot simpler to build the funnel you want. When you send traffic to your funnel, there are people who drop out along the way, although some will travel the whole distance with you. These dropouts are referred to as “leaks” in your funnel. That’s normal. Not every visitor will want or need everything you have to offer. But... [...]

SEO is an experimental process. You need to try different tactics and practice the one that deliver desired results. ContentKing’s Ondřej Koraba has shared some useful lessons from the real world SEO fails from 2020. Koraba says, “SEO can be rather tricky. One bad click or a rogue character can ruin everything. Learning from mistakes does wonders. That’s why we’ve covered quite a few SEO disasters in the past. We thought it was time for another edition, so we’ve compiled the top five SEO fails that took place in 2020. Let’s see what major companies did wrong and how you... [...]

When it comes to achieving SEO rankings, there are several factors that play an important role. From content to keyword research and selection, you have to be alert in all such processes. iPullRank contributor Aleks Shklyar has published an article on explaining whether website speed affects search ranking. Shklyar says, “Though content not being rendered by search engines and a page being so slow its rankings drop are both serious implications, there are 3 site speed aspects that will affect a slow site consistently. Today, I will explain how they will factor into the SEO landscape and... [...]

By optimizing your content for search and monitoring it’s performance in the SERP (search engine result pages) you can continue to create and improve content that your audience wants. Search Engine Land has published a new guide called ‘The Complete Guide to SEO On-Page Content Optimization’ to help you improve on-page optimization. This comprehensive guide covere: Everything you need to know about keyword research Writing optimized landing page copy, and optimizing your site’s HTML tags Using Google tools and platforms to monitor your optimization efforts How to keep driving... [...]

SEO plays a major role in growing your business. An effective SEO strategy enables you to get your websites indexed in search engines and receive more traffic. State of Digital‘s Helen Pollitt has shared three strategies to help you discover new business opportunities using SEO. Pollitt says, “When we talk about using SEO to grow a business it is usually with traffic and conversions in mind. Organic search optimisation brings new visitors to your website who might buy your product or service. It can also do so much more for your business. As digital marketers we have access to a lot... [...]

Every new situation that influences the world needs to be coped with in a unique way. Looking at the COVID-19 pandemic, you need to update your SEO strategy so that your business continues to grow with your consumer’s needs. Botify contributor Kameron Jenkins has shared an article on adapting your SEO strategy during this pandemic. Jenkins says, “Data is only as useful as the insights we glean from it and the actions we take as a result, so I asked Amy what SEOs should be doing right now to help the sites they manage adapt. She gave me four main actions to consider: 1. Update your Google... [...]

InvestisDigital has published a new guide entitled ‘SEO for Website Redesign and Migration’ to help you deal with the SEO process during website redesign and migration. Download this guide to learn the following: How to avoid costly errors How to gain more traffic and conversions How to use keyword research to inform your website redesign How to structure your migration workflow SEO best practices to sustain organic traffic, post-launch Common obstacles to avoid. SEO for Website Redesign and Migration InvestisDigital  [...]

An effective SEO is the backbone of any online business today. By continuously strengthening your SEO efforts, you can improve your business performance. Schema markup is a piece of code for SEO that helps you to increase your website’s presence in the search engine result pages (SERPs).  Search Engine Watch‘s Abhishek Shah has shared an article highlighting ways to improve SEO with FAQ schema markup. Shah says, “By using an FAQ schema markup, you are increasing your website’s visibility by showing up for a wider variety of keywords. Which means more traffic to be potentially... [...]

Search intent refers to the reason behind a searcher’s query on search engines. It is the objective set by a searcher behind creating a search query. You can grow your search engine traffic by understanding search intent and modifying  your strategy. MOZ has published a new video ‘Understanding & Fulfilling Search Intent’ featuring Britney Muller. The MOZ team says, “Google houses the world’s information, and it’s their goal to serve the best answers to searchers’ questions. That means that understanding what your target audience is searching and... [...]