Google Analytics service allows you to analyze in-depth detail about the visitors on your website. You can use analytics to gain useful insights to shape the success strategy of your business. The Cardinal Path team is hosting a webinar on ‘Google Analytics 101: Fundamentals of Google Analytics’ on Tuesday, April 7, 2020 at 1.00 pm ET. Cardinal team says, “Google Analytics is the industry standard for web analytics and a powerful tool that allows marketers to better understand and optimize for a target audience. Whether you’re new to analytics, or a power-user looking... [...]

According to WordStream‘s Dan Shewan, insufficient resources, increasing competition, maintaining quality standards and very broad focus are some of the challenges that content marketers face today. As the last one says, time management is one of the crucial issues. To help you be more productive, Orbit Media Studios is hosting a webinar on ‘Productivity Tricks and Time Management for Content Marketers’ featuring Andy Crestodina on Wednesday, April 8, 2020 at 2.00 pm ET. Orbit Media team says, “How will you spend the next free hour of your day? The options are unlimited.... [...]

The search engines (principally, Google and Bing) frequently change their search algorithms. When this happens, you need to update your SEO strategies. Google recently announced its new BERT update. According to Search Engine Journal, after Google’s BERT update, it is time for medium to large-scale enterprise sites to re-calibrate their SEO strategies to ensure continued success. Actually, whatever your business size, this would be a good time to revisit your SEO practices. Search Engine Journal is hosting a webinar on ‘SEO After BERT: How to Win Big with FAQs, Schema, AMP &... [...]

The search engine optimization performance depends on several elements like content, website design, keyword selections, site speed and more. It is also important to know whether your host location makes any difference to your SEO. Search Engine Journal‘s Shelly Fagin has answered your questions on it. Fagin says, “There are two aspects to consider about the location your hosting company uses to host your website as it relates to your organic rankings. Site Speed The first aspect is the effect it has on your site speed. The closer a site visitor is to the datacenter... [...]

COVID-19 has caused a huge loss for businesses around the world. If your business is also hit, you need to start thinking on how you are going to recover the loss once things are on track. SEO could be one element that can help you do this. Search Engine Journal is hosting a webinar on ‘SEO After COVID-19: How to Recover with FAQs, Schema, AMP & Voice Search’ on Wednesday, April 8, 2020 at 2.00 pm ET. SEJ team says, “Join our next Search Engine Journal webinar as Milestone’s CEO Anil Aggarwal and VP of Marketing Erik Newton discuss insights on how to overcome the business... [...]

Python is an open-source, object-oriented programming language used for NLP (natural language processing), search data analysis and SEO automation. Search Engine Journal contributor Winston Burton has shared six ways you can automate your SEO tasks with Python. Burton says, “Here’s a list of the six SEO tasks you can automate with Python based on my experience of running repetitive and tedious tasks that took me and my team a lot of time to do: ImplementationVisibility BenchmarkingIntent MappingXML SitemapsResponse Code AnalysisSEO Analysis Here’s a closer look. 1.... [...]

According to Google, an attribution model is a set of rules a business follows for determining where to give credit for conversions and revenue. With an SEO attribution model businesses can focus on the most essential elements for achieving higher search engine ranking. Search Engine Land’s Barry Schwartz has published a new video ‘SEO Attribution and Reputation Management’ with Tony Wright. Schwartz says, “In our conversation we talked about two topics, SEO attribution and online reputation management. He said when it comes to SEO attribution it is important... [...]

Search engine optimization is an important ongoing process. To get better results you need to keep watching the search engine algorithms and accordingly adjust your strategy. seoClarity contributor Tyson Braun has shared an article highlighting steps to prioritize your SEO tasks and improve performance. Braun says, “Considering the sheer magnitude of what’s already out there online, how do you get your site crawled and your content indexed? Google has to prioritize its efforts, after all. To see your site in search results, and then see your site ranking for your target terms,... [...]

While redesigning or migrating our website, we may have to bear a great SEO loss if necessary precautions are not taken. Search Engine Watch team has published a new guide ‘SEO for Website Redesign and Migration’ to help you manage the SEO tasks while migrating or redesigning your website. SEW team says, “Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, but when done right, the process should be mostly painless. In this guide you will understand: How to avoid costly... [...]

Search engine optimization is an essential process to drive more sales by increasing your website traffic. An effective SEO strategy creates a pool of growth opportunities for your business. Search Engine Watch contributor Harpreet Munjal has shared six SEO recommendations to improve your SEO performance in 2020. Munjal says, “SEO is a super competitive and ever-changing industry. The latest technologies like AI, Google algorithmic updates, and SEO myths are making it tougher to grow your business with SEO. In this guide, I’m sharing top SEO recommendations for 2020 to get the... [...]